A free trial is a technique integrated into a SaaS sales funnel that allows consumers to use the service for free for a limited time period. This helps users perceive the value without the perceived cost. While over 40% of SaaS companies list pricing on their site, only around 56% offer a free trial. Companies should consider if their product can demonstrate value through a free trial or if alternatives may work better. Analytics of the full funnel can help optimize elements like trial duration and pricing to improve conversion of users to paying customers.