Networked Civic Life in the Social Media Age
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Lee Rainie, Director of the Pew Research Center Internet Project gave this presentation to community foundation leaders and philanthropists as part of a program organized by the Knight Digital Media Center. He discussed the new media and information ecosystem in communities and how foundations can think about new opportunities in this environment.
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Networked Civic Life in the Social Media Age
- 1. Networked The New Social Opera3ng System in Civic Life May 8, 2014 Lee Rainie - @lrainie and lrainie@pewinternet.org Director, Internet Project
- 4. Chelsea Welch Alois Bell
- 6. r/atheism “My mistake sir, I’m sure Jesus will pay for my rent and groceries”
- 10. http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=2701 Top URLs in Tweet in Entire Graph: http://guardiancomment.tumblr.com/post/42024491123/chelsea-welch-the-us-waitress- who-was-fired-after http://www.guardian.co.uk/p/3dfqt/tw http://www.guardian.co.uk/commentisfree/2013/feb/01/fired-applebees-waitress-needs- tips http://www.tumblr.com/ZyqxEwd8sjXp http://www.guardian.co.uk/p/3dfqt http://www.dailydot.com/news/applebees-pastor-tip-waitress-facebook/ http://neil-gaiman.tumblr.com/post/42074466808/guardiancomment-chelsea-welch-the- us-waitress http://m.guardian.co.uk/commentisfree/2013/feb/01/fired-applebees-waitress-needs-tips http://www.wptv.com/dpp/news/local_news/water_cooler/chelsea-welch-applebees- waitress-fired-alois-bell-pastor-complains-about-reddit-receipt-photo http://www.change.org/petitions/applebee-s-and-truth-in-the-word-deliverance-ministries- give-chelsea-welch-her-job-back-and-fire-pastor-alois-bell
- 13. News in the networked age Impact on civic debate Spiritual precepts and atheism Vigilantism Privacy rights, publicity rights, and collapsed contexts Minimum wage policies & employment practices Corporate social media policies Impact on news ecosystem New news venues New news initiators New gatekeepers, influencers, content drivers well beyond the locale of the news New pathways to consumers New role for “people formerly known as the audience” (Jeff Rosen) New ways to keep the story moving
- 14. Civic life is networked life with network information created and shared by networked organizations
- 15. New social and civic reality: Networked Individualism The move from tight groups to loose networks
- 16. Personal networks are… Increasingly important – awareness, trust Differently composed – segmented, layered More personal liberation & more work
- 17. But it is not just technological story Other drivers are changes in … Transportation & living patterns Identity structures (including in politics, religion) Family life Business structures & labor shifts
- 18. TECHNOLOGY PUSHES THE MOVE TO NETWORKED INDIVIDUALISM INTO OVERDRIVE
- 19. First: Internet – 1995-2014 http://bit.ly/1dE8jFV
- 20. First: Broadband – 2000-2013 3% 70% 0% 20% 40% 60% 80% 100% June 2000 April 2001 March 2002 March 2003 April 2004 March 2005 March 2006 March 2007 April 2008 April 2009 May 2010 Aug 2011 April 2012 May 2013 Dial-up Broadband http://bit.ly/N8OznH
- 21. Second: Mobile connectivity – Cell phones http://bit.ly/1dE8jFV 21
- 22. Second: Mobile connectivity - Smartphones 22http://bit.ly/1dE8jFV
- 23. Second: Mobile connectivity – Tablets http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/ 23 32% 42% 50% 0% 20% 40% 60% 80% 2010 2011 2012 2013 Tablet owners E-reader owners Have either one
- 24. Third: Social networking/media - 61% of all adults % of internet users 9% 89% 7% 78% 6% 60% 1% 43% 0% 20% 40% 60% 80% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2013 18-29 30-49 50-64 65+
- 25. The Landscape of Social Media Users (among adults) % of internet users who…. The service is especially appealing to Use Any Social Networking Site 72% Adults ages 18-‐29, women Use Facebook 71% Women, adults ages 18-‐29 Use Google+ 31% Higher educated LinkedIn 22% Adults ages 30-‐64, higher income, higher educated Use Pinterest 21% Women, adults under 50, whites, those with some college educaKon Use TwiMer 18% Adults ages 18-‐29, African-‐Americans, urban residents Use Instagram 17% Adults ages 18-‐29, African-‐Americans, LaKnos, women, urban residents Use Tumblr 6% Adults ages 18-‐29
- 26. The social media platforms arts orgs use 1% 1% 1% 2% 2% 3% 4% 6% 7% 9% 11% 12% 13% 13% 17% 19% 20% 23% 27% 31% 38% 67% 74% 99% 0% 20% 40% 60% 80% 100% Digg Ning Slideshare Delicious Jume uStream JustGive Kickstarter Instagram Eventbrite MySpace iTunes Network for Good Tumblr Google+ Yelp Foursquare Vimeo Wikipedia LinkedIn Flickr YouTube Twitter Facebook Source: Pew Research Center’s Internet & American Life Project Arts OrganizaKons Survey. Conducted between May 30-‐July 20, 2012. N for respondents who answered this quesKon=1,202.
- 27. 102 138 148 153 141 132 95 70 48 36 31 16 9 10 3 2 1 1 platform 2 platforms 3 platforms 4 platforms 5 platforms 6 platforms 7 platforms 8 platforms 9 platforms 10 platforms 11 platforms 12 platforms 13 platforms 14 platforms 15 platforms 16 platforms 17 platforms Number of platforms The majority of arts organizaKons that use social media maintain profiles on at least four different social media sites.
- 28. Big Change 1: It has networked people and affected key behaviors
- 29. • Streams: Continuous partial attention to screens • Stacks: Immersion in deep dives • Snacks: Info- dosing in free moments Attention allocation
- 30. Identity shifts ‘Birth realities’ are joined by ‘my tribes’
- 31. Environment awareness & scrutiny Transparency grows as “trust” benchmark Surveillance – powerful watch the ordinary Sousveillance – ordinary watch powerful Coveillance – peers check up on peers
- 32. Big change 2: It has networked information Pervasively generated Pervasively consumed Personal via new filters Participatory / social Linked Continually edited Multi-platformed Real-time / just-in-time Timeless / searchable Given meaning via networks / algorithms “Third skin”
- 33. Big Change 3: It has changed the civic ecosystem More niches More topics of discussion (and different news agendas” thanks to “fifth estate”) More alliances - para- government activities (“peer progressivism”) More DIY capabilities More arguments More disclosure of all kinds More people in decision- making spaces -- “wisdom of crowds” and the filtering capacity of algorithms exert influence More evidence of everything humans do: Love, Hate Altruism, Stupidity Dis- + En-gagement
- 34. What really isn’t so … in networked life
- 35. What really isn’t so – 1 Facebook makes you lonely
- 36. What really isn’t so – 2 People live in echo chambers in their social networks and information practices
- 37. What really isn’t so – 3 People’s views about privacy are binary and immutable
- 38. Next revolutions More tech power - bandwidth, computing power, apps Better Web + better apps -- expanded search into video and audio plus the “semantic web” plus analytics New interfaces – haptic, voice, collaborative, brain Internet of Things: Smart appliances and systems (tech becomes less visible) 3D and 4D printing
- 39. Your map is wrong!
- 40. Thank you!