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Placecast - E-commerce Paris 2012

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mobile marketing in the physical world e-commerce Paris September 19, 2012
2 © Placecast, Proprietary and Confidential, 2012
ShopAlerts in 60 seconds 3 www.placecast.net © Placecast, Proprietary and Confidential, 2012
Adoption by mainstream brands… 4 © Placecast, Proprietary and Confidential, 2012
ShopAlerts®: Mobile Offers Engine 5 © Placecast, Proprietary and Confidential, 2012
The Holy Grail…Right Offer, Right Time 6 © Placecast, Proprietary and Confidential, 2012
Hyperlocal Campaigns at Scale 7 © Placecast, Proprietary and Confidential, 2012
ShopAlerts: A Service to Consumers 8 Customers opt in to receive dynamic, customized shopping alerts on their mobile devices when they’re nearby geofenced retail stores © Placecast, Proprietary and Confidential, 2012
ShopAlerts Mobile Offer Wallet 9 © Placecast, Proprietary and Confidential, 2012
Mobile Payments & Marketing Are Converging 10 © Placecast, Proprietary and Confidential, 2012
ShopAlerts for Brands (Loyalty) 11 © Placecast, Proprietary and Confidential, 2012
Case Study 12 © Placecast, Proprietary and Confidential, 2012
ShopAlerts for Operators (Acquisition) Aggregate Results for Mobile Carrier Location-Based Text Programs 13 © Placecast, Proprietary and Confidential, 2012
Case Study: O2 UK 14 “The most ambitious deployment yet of new location-based wireless marketing technology…” Financial Times: O2 - Placecast Partnership © Placecast, Proprietary and Confidential, 2012
Case Study: O2 UK 15  Launch… - 600K users - Originally plain SMS without location - 2 messages/week  Today… - Grown to 6M+ users - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - Great results for top retail and CPG brands © Placecast, Proprietary and Confidential, 2012
Case Study: O2 UK Client 16 © Placecast, Proprietary and Confidential, 2012
O2 Consumers love the program… 17 Source: O2 More/ CSI Score Q3 2010 © Placecast, Proprietary and Confidential, 2012
Case Studies & Research 18 Case Studies Research Available at http://placecast.net/research/index.html © Placecast, Proprietary and Confidential, 2012
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Make The Program Feel Exclusive 20 © Placecast, Proprietary and Confidential, 2012
Find Your Location Relevance 21 © Placecast, Proprietary and Confidential, 2012
Give Consumers Choice and Control 22 © Placecast, Proprietary and Confidential, 2012
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Mobile Industry in “Hypergrowth” Mode 24 © Placecast, Proprietary and Confidential, 2012
The Alert Shopper III 25 © Placecast, Proprietary and Confidential, 2012
The Alert Shopper III 26 © Placecast, Proprietary and Confidential, 2012
The Alert Shopper III 27 © Placecast, Proprietary and Confidential, 2012
Merci! Anne Bezancon President T: +1 415 501 9752 E: anne@placecast.net

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Placecast - E-commerce Paris 2012

  • 1. mobile marketing in the physical world e-commerce Paris September 19, 2012
  • 2. 2 © Placecast, Proprietary and Confidential, 2012
  • 3. ShopAlerts in 60 seconds 3 www.placecast.net © Placecast, Proprietary and Confidential, 2012
  • 4. Adoption by mainstream brands… 4 © Placecast, Proprietary and Confidential, 2012
  • 5. ShopAlerts®: Mobile Offers Engine 5 © Placecast, Proprietary and Confidential, 2012
  • 6. The Holy Grail…Right Offer, Right Time 6 © Placecast, Proprietary and Confidential, 2012
  • 7. Hyperlocal Campaigns at Scale 7 © Placecast, Proprietary and Confidential, 2012
  • 8. ShopAlerts: A Service to Consumers 8 Customers opt in to receive dynamic, customized shopping alerts on their mobile devices when they’re nearby geofenced retail stores © Placecast, Proprietary and Confidential, 2012
  • 9. ShopAlerts Mobile Offer Wallet 9 © Placecast, Proprietary and Confidential, 2012
  • 10. Mobile Payments & Marketing Are Converging 10 © Placecast, Proprietary and Confidential, 2012
  • 11. ShopAlerts for Brands (Loyalty) 11 © Placecast, Proprietary and Confidential, 2012
  • 12. Case Study 12 © Placecast, Proprietary and Confidential, 2012
  • 13. ShopAlerts for Operators (Acquisition) Aggregate Results for Mobile Carrier Location-Based Text Programs 13 © Placecast, Proprietary and Confidential, 2012
  • 14. Case Study: O2 UK 14 “The most ambitious deployment yet of new location-based wireless marketing technology…” Financial Times: O2 - Placecast Partnership © Placecast, Proprietary and Confidential, 2012
  • 15. Case Study: O2 UK 15  Launch… - 600K users - Originally plain SMS without location - 2 messages/week  Today… - Grown to 6M+ users - Consumer preference center - Available targeting: age + gender location + time + expressed interest in product category - 5 messages/week - Great results for top retail and CPG brands © Placecast, Proprietary and Confidential, 2012
  • 16. Case Study: O2 UK Client 16 © Placecast, Proprietary and Confidential, 2012
  • 17. O2 Consumers love the program… 17 Source: O2 More/ CSI Score Q3 2010 © Placecast, Proprietary and Confidential, 2012
  • 18. Case Studies & Research 18 Case Studies Research Available at http://placecast.net/research/index.html © Placecast, Proprietary and Confidential, 2012
  • 19. 1 9
  • 20. Make The Program Feel Exclusive 20 © Placecast, Proprietary and Confidential, 2012
  • 21. Find Your Location Relevance 21 © Placecast, Proprietary and Confidential, 2012
  • 22. Give Consumers Choice and Control 22 © Placecast, Proprietary and Confidential, 2012
  • 23. 2 3
  • 24. Mobile Industry in “Hypergrowth” Mode 24 © Placecast, Proprietary and Confidential, 2012
  • 25. The Alert Shopper III 25 © Placecast, Proprietary and Confidential, 2012
  • 26. The Alert Shopper III 26 © Placecast, Proprietary and Confidential, 2012
  • 27. The Alert Shopper III 27 © Placecast, Proprietary and Confidential, 2012
  • 28. Merci! Anne Bezancon President T: +1 415 501 9752 E: anne@placecast.net