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WAYS TO CONSTRUCT THE NARRATIVE
1
WHO WILL BE YOUR
AUDIENCE
ASKING
QUESTIONS
3
2
from
WHERE
1
WHO
3
TYPE
CONSIDER YOUR
AUDIENCE
EXPERT
more detail
用細節證明
MILLENNIALS
cool visuals
酷的視覺
C-SUITE
simple and smart
簡單又巧妙
2
故事化
STORYTELLING
故事架構
STRUCTURE
情境舖陳
SCENARIO
+
5SECTIONS
段論
T O S T R U C T U R E Y O U R
P R E S E N T A T I O N
BACKGROUND
背景說明
ANALYSIS
分析
CONCLUSION
結尾
OPENING
開場
SOLUTION
解決方案
5 SECTIONS
開場
OPENING
破冰
ICE BREAKING
主題
TITLE IT
背景說明
BACKGROUND
TREND
趨勢
BENCHMARK
比較
現狀
STATUS QUO
環境
CIRCUMSTANCE
分析
ANALYSIS
IMPACT
影響
CONSEQUENCE
後果
機會
OPPORTUNITY
痛點
PAIN POINT
解決方案
SOLUTION PRESCRIPTION
處方 計畫
PROPOSAL SURPRISE
驚喜
結尾
CONCLUSION
要點重申
REAFFIRM POINTS
[ EXPERT ]
[ C-SUITE ]
ALLOCATION
OF CONTENTS
[ PROJECT ]
[ PRODUCT ]
ALLOCATION
OF CONTENTS
3
魂
BURN THE FIRE
GIVE YOUR NARRATIVE A SOUL
NICE GIRL
BAD WOMAN
HANDSOME
HERO
HAPPY LIFE
ONCE UPON
A TIME
SCENARIO PLANNING
情境規劃
CONFLICT
衝突
TRUST
信任
衝突醞釀 衝突白熱化
+
建立信任
臨門一腳情緒導引 鞏固信任
COOK
THE
EMOTION
FERMENT
THE
CONFLICT
LET THE CONFLICT
RAISE & ESTABLISH
THE TRUST
CONSOLIDATE
THE
TRUST
FINAL
SHOOT
V
必勝
情緒曲線
VICTORY
EMOTIONAL CURVE
START
YOUR STORY
著手你的故事
美學行銷
Aesthetic Marketing
Presentation / Infographics
Coach / Analysis / Design
Perpa Hsieh
perpahsieh@gmail.com
AESTHETIC
MARKETING,
perpahsieh.wix.com/amblog

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Storytelling