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THEY WORK TOGETHER, NOT SEPARATELY
SEO & SOCIAL MEDIA
It absolutely does! A social media presence with high­quality
content & brand authority can increase search rankings.
DOES SOCIAL MEDIA IMPACT SEO?
Here's 7 ways that social
media impacts your SEO
efforts...
Social profiles are more personal than websites. Google+
profiles are actually the first thing a searcher will see, so its
important to stay on top of posting to this platform.
1. SOCIAL MEDIA PROFILES RANK IN SEARCH ENGINES
All social media networks have a search function. By
having active social media accounts & using hashtags,
people will discover your business.
2. SEO ISN'T JUST GOOGLE
3. OPTIMIZE YOUR POSTS FOR SEARCHES
DESCRIPTIVE
CAPTION WITH
RELEVANT
KEYWORDS
ENTICING VISUAL
TITLE OF LINK FRAMED AROUND KEYWORDS RELATING TO
YOUR CONTENT
From social media, users are brought to your website.
Depending on their engagement within the site,
search engines can measure these metics & affect
your search results & rankings.
4. TRAFFIC VOLUME & SITE ENGAGEMENT
ARE IMPORTANT
5. SOCIAL SHARING CONTRIBUTES TO
BRAND'S AUTHORITY
(And Google loves brands with authority!)
Encourage people to engage with your social content.
The more people share your stuff, the more followers
you get. The more followers you have, the more
shares you'll get.
6. LOCALLY OPTIMIZE YOUR POSTS
Social media is the perfect opportunity for your business to
interact with your community. Anytime your company attends
a local event, publish a post & tag the
event/location/participants' social media accounts.
7. SEO WILL BENEFIT BY INCREASING
BRAND AWARENESS
It's all about HIGH­QUALITY CONTENT. An increase
in digital brand presence will increase branded
searches. 
GIVE YOUR SOCIAL MEDIA
AUDIENCE A QUALITY
EXPERIENCE!
THE TAKEAWAY:

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