Session provides an overview of the essential resources, tools and solutions that every Business Start Up needs to know about. I will cover resources, tools and solutions related to the following areas: *Business Planning *Time Management *Financial, including securing capital,capital resources/options, financial planning and management *Marketing Strategy and Planning *Networking *Human Resource *Legal and how to avoid the top 10 mistakes when starting a business.
2. Agenda
Essential Resources, Tools and Solutions
Business Planning
Time Management
Financial Management and Planning
Marketing Strategy and Planning
Networking
Human Resources
Legal
Top 10 Mistakes to Avoid When Starting Your Business
3. Business Planning
Is Entrepreneurship for you?
Owning you own business has numerous advantages such as being your own boss,
setting your own schedule and making a living doing something you enjoy.
But, becoming a successful entrepreneur requires thorough planning, creativity and
hard work.
Consider whether you have the following characteristics and skills commonly
associated with successful entrepreneurs:
Comfortable with taking risks: Being your own boss also means you’re the one making
tough decisions. Entrepreneurship involves uncertainty. Do you enjoy the thrill of taking
calculated risks?
Independent: Entrepreneurs have to make a lot of decisions on their own. If you find you
can trust your instincts — and you’re not afraid of rejection every now and then — you
could be on your way to being an entrepreneur.
4. Business Planning
Is Entrepreneurship for you?
Consider whether you have the following characteristics and skills commonly
associated with successful entrepreneurs:
Persuasive: You may have the greatest idea in the world, but if you cannot persuade
customers, employees and potential lenders or partners, you may find entrepreneurship to
be challenging. If you enjoy public speaking, engage new people with ease and find you
make compelling arguments grounded in facts, it’s likely you’re poised to make your idea
succeed.
Able to negotiate: As a small business owner, you will need to negotiate everything from
leases to contract terms to rates. Polished negotiation skills will help you save money and
keep your business running smoothly.
Creative: Are you able to think of new ideas? Can you imagine new ways to solve
problems? Entrepreneurs must be able to think creatively. If you have insights on how to
take advantage of new opportunities, entrepreneurship may be a good fit.
5. Business Planning
Is Entrepreneurship for you?
Consider whether you have the following characteristics and skills commonly
associated with successful entrepreneurs:
Supported by others: Before you start a business, it’s important to have a strong support
system in place. You’ll be forced to make many important decisions, especially in the first
months of opening your business. If you do not have a support network of people to help
you, consider finding a business mentor. A business mentor is someone who is experienced,
successful and willing to provide advice and guidance.
6. Business Planning
Key Questions to Ask Yourself?
Why am I starting a business?
What kind of business do I want?
Who is my ideal customer?
What products or services will my business provide?
Am I prepared to spend the time and money needed to get my business started?
What differentiates my business idea and the products or services I will provide
from others in the market?
7. Business Planning
Key Questions to Ask Yourself?
Where will my business be located?
How many employees will I need?
What types of suppliers do I need?
How much money do I need to get started?
Will I need to get a loan?
How soon will it take before my products or services are available?
8. Business Planning
Key Questions to Ask Yourself?
How long do I have until I start making a profit?
Who is my competition?
How will I price my product compared to my competition?
How will I set up the legal structure of my business?
What taxes do I need to pay?
What kind of insurance do I need?
How will I manage my business?
How will I advertise my business?
9. Business Planning
Key Steps to Starting Your Business
Create a project plan/timeline
Write a Business Plan
Get Business Assistance and Training
Choose A Business Location
Finance Your Business
Determine the Legal Structure for Your Business
Register Your Business Name
Get a Tax Identification Number
Register for State and Local Taxes
Obtain Business Licenses and Permits
10. Business Planning
Understand Your Market
To run a successful business, you need to learn about your customers, your
competitors and your industry. Market research is the process of analyzing data to
help you understand which products and services are in demand, and how to be
competitive. Market research can also provide valuable insight to help you:
Reduce business risks
Spot current and upcoming problems in your industry
Identify sales opportunities
11. Business Planning
Understand Your Market
How to Conduct Market Research
Before you start your business, understand the basics of market research by following
these steps:
Identify Official Government Sources of Market and Industry Data
The government offers a wealth of data and information about businesses, industries and
economic conditions that can aid in conducting market research. These sources provide
valuable information about your customers and competitors:
Economic Indicators
Employment Statistics
Income and Earnings
12. Business Planning
Understand Your Market
How to Conduct Market Research
Before you start your business, understand the basics of market research by following these
steps:
Identify Additional Sources of Analysis
Trade groups, business magazines, academic institutions and other third parties gather and analyze
research data about business trends. Use Internet and database searches to find information related
to your location and industry.
Understand the International Marketplace
Today’s economy is a globalized marketplace, so it’s important to understand the international factors that
influence your business. These resources will help you to research potential international markets for your
products or services:
Market Research Guide for Exporters-available on www.sba.gov
Identifies resources for business owners seeking to sell their products abroad.
Country Market Research-available on www.sba.gov
Reports on trade issues in countries across the globe.
BuyUSA.gov
Helps U.S. companies find new international business partners.
13. Business Planning
Business Data and Statistics
Get access to data and statistics on your competitors, industry and target customer
groups.
General Business Statistics
Consumer Statistics
Demographics
Economic Indicators
Employment Statistics
Income Statistics
Money and Interest Rates
14. Business Planning
Business Data and Statistics
Get access to data and statistics on your competitors, industry and target customer
groups.
Product and Sales Statistics
Trade Statistics
Statistics for Specific Industries
Business Type
One of the first decisions you will make is the type of business you will open.
Before making your decision, explore the opportunities that are available like a
home-based or online business.
15. Business Planning
Business Type
Nonprofit Organization
Nonprofit organizations use profit to improve services, rather than pay dividends to
investors. If your business is registered as a nonprofit, you're eligible for certain
government resources.
Green Businesses
Green businesses not only benefit the environment, but also use eco-friendly business
practices as a means to market their products.
Startups and High Growth Businesses
Startups commonly are technology-based businesses and have high growth potential.
16. Business Planning
Business Type
Home-Based Businesses
Many well-known companies like Apple and Dell started as home-based businesses.
Online Businesses
Establishing a business presence on the Internet can be a great way to sell and market
goods and services.
Franchise Businesses
Franchises can provide an opportunity for ready-made business success, but they also
come with a variety of challenges.
17. Business Planning
Business Type
Buying an Existing Business
Buying an existing business can be less risky than starting one from scratch. However,
know the terms of purchase before doing so.
Self Employed and Independent Contractors
Being a self-employed or an independent contractor can offer small business owners
flexibility as well as challenges.
Women- Owned Businesses
There a wide range of federal programs available to help women- owned small
businesses.
18. Business Planning
Business Type
Veteran-Owned Businesses
Starting a small business is a tremendous opportunity for veterans. The federal
government has programs specifically for veterans and the military community.
People with Disabilities
Starting a business can be a great opportunity for those with disabilities because of
benefits such as work flexibility.
Young Entrepreneurs
Young entrepreneurs are the key to our nation's economic future.
50+ Entrepreneurs
Are you nearing retirement and exploring new business opportunities? Now is the time to
explore the possibilities.
19. Business Planning
Business Type
Minority-Owned Businesses
There are programs available to help minority-owned business owners.
Find a Mentor
When starting a business, advice from partner organizations such as SCORE
Mentors, Small Business Development Centers and Women’s Business Centers can
help you avoid common pitfalls.
Other Mentor Resources
Chamber of Commerce
Network Groups
20. Business Planning
Creating Your Business Plan
A business plan is an essential roadmap for business success. This living document
generally projects 3-5 years ahead and outlines the route a company intends to
take to grow revenues.
Information to Include in Your Business Plan
Executive Summary
The executive summary is often considered the most important section of a business plan. This
section briefly tells your reader where your company is, where you want to take it, and why your
business idea will be successful. If you are seeking financing, the executive summary is also your
first opportunity to grab a potential investor’s interest.
The executive summary should highlight the strengths of your overall plan and therefore be the
last section you write. However, it usually appears first in your business plan document.
21. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Executive Summary
What to Include in Your Executive Summary
If You Are an Established Business
If you are an established business, be sure to include the following information:
The Mission Statement – This explains what your business is all about. It should be
between several sentences and a paragraph.
Company Information – Include a short statement that covers when your business
was formed, the names of the founders and their roles, your number of employees,
and your business location(s).
22. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Executive Summary
What to Include in Your Executive Summary
If You Are an Established Business
Growth Highlights – Include examples of company growth, such as financial or market
highlights (for example, “XYZ Firm increased profit margins and market share year-
over-year since its foundation). Graphs and charts can be helpful in this section.
Your Products/Services -- Briefly describe the products or services you provide.
Financial Information – If you are seeking financing, include any information about
your current bank and investors.
Summarize future plans – Explain where you would like to take your business.
23. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Executive Summary
What to Include in Your Executive Summary
If You Are a Startup or New Business
If you are just starting a business, you won't have as much information as an
established company. Instead, focus on your experience and background as well as
the decisions that led you to start this particular enterprise.
Demonstrate that you have done thorough market analysis. Include information about
a need or gap in your target market, and how your particular solutions can fill it.
Convince the reader that you can succeed in your target market, then address your
future plans.
24. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Company Description
This section of your business plan provides a high-level review of the different elements of your
business. This is akin to an extended elevator pitch and can help readers and potential investors
quickly understand the goal of your business and its unique proposition.
What to Include in Your Company Description
Describe the nature of your business and list the marketplace needs that you are trying to
satisfy.
Explain how your products and services meet these needs.
List the specific consumers, organizations or businesses that your company serves or will
serve.
Explain the competitive advantages that you believe will make your business a success such
as your location, expert personnel, efficient operations, or ability to bring value to your
customers.
25. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Market Analysis
The market analysis section of your business plan should illustrate your industry and market
knowledge as well as any of your research findings and conclusions.
What to Include in Your Market Analysis
Industry Description and Outlook – Describe your industry, including its current size and
historic growth rate as well as other trends and characteristics (e.g., life cycle stage,
projected growth rate). Next, list the major customer groups within your industry.
Information About Your Target Market – Narrow your target market to a manageable size.
Many businesses make the mistake of trying to appeal to too many target markets. Research
and include the following information about your market:
Distinguishing characteristics – What are the critical needs of your potential customers? Are
those needs being met? What are the demographics of the group and where are they
located? Are there any seasonal or cyclical purchasing trends that may impact your business?
26. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Market Analysis
What to Include in Your Market Analysis
Size of the primary target market – In addition to the size of your market, what data
can you include about the annual purchases your market makes in your industry? What
is the forecasted market growth for this group?
How much market share can you gain? – What is the market share percentage and
number of customers you expect to obtain in a defined geographic area? Explain the
logic behind your calculation.
Pricing and gross margin targets – Define your pricing structure, gross margin levels,
and any discount that you plan to use.
27. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Market Analysis
What to Include in Your Market Analysis
Competitive Analysis – Your competitive analysis should identify your competition by
product line or service and market segment. Assess the following characteristics of the
competitive landscape:
Market share
Strengths and weaknesses
How important is your target market to your competitors?
Are there any barriers that may hinder you as you enter the market?
What is your window of opportunity to enter the market?
Are there any indirect or secondary competitors who may impact your success?
What barriers to market are there (e.g., changing technology, high investment cost,
lack of quality personnel)?
28. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Market Analysis
What to Include in Your Market Analysis
Regulatory Restrictions – Include any customer or governmental regulatory
requirements affecting your business, and how you’ll comply. Also, cite any
operational or cost impact the compliance process will have on your business.
29. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Organization and Management
This section should include: your company's organizational structure, details about the ownership
of your company, profiles of your management team, and the qualifications of your board of
directors.
Who does what in your business? What is their background and why are you bringing them into the
business as board members or employees? What are they responsible for? These may seem like
unnecessary questions to answer in a one- or two-person organization, but the people reading your
business plan want to know who's in charge, so tell them. Give a detailed description of each
division or department and its function.
This section should include who's on the board (if you have an advisory board) and how you intend
to keep them there. What kind of salary and benefits package do you have for your people? What
incentives are you offering? How about promotions? Reassure your reader that the people you have
on staff are more than just names on a letterhead.
30. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Organization and Management
Organizational Structure
A simple but effective way to lay out the structure of your company is to create an
organizational chart with a narrative description. This will prove that you're leaving nothing
to chance, you've thought out exactly who is doing what, and there is someone in charge of
every function of your company. Nothing will fall through the cracks, and nothing will be
done three or four times over. To a potential investor or employee, that is very important.
Ownership Information
This section should also include the legal structure of your business along with the
subsequent ownership information it relates to. Have you incorporated your business? If so,
is it a C or S corporation? Or perhaps you have formed a partnership with someone. If so, is
it a general or limited partnership? Or maybe you are a sole proprietor.
31. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Organization and Management
Ownership Information
The following important ownership information should be incorporated into your business
plan:
Names of owners
Percentage ownership
Extent of involvement with the company
Forms of ownership (i.e., common stock, preferred stock, general partner, limited
partner)
Outstanding equity equivalents (i.e., options, warrants, convertible debt)
Common stock (i.e., authorized or issued)
32. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Organization and Management
Ownership Information
The following important ownership information should be incorporated into your business plan:
Management Profiles
Experts agree that one of the strongest factors for success in any growth company is the
ability and track record of its owner/management team, so let your reader know about the
key people in your company and their backgrounds. Provide resumes that include the
following information:
Name
Position (include brief position description along with primary duties)
Primary responsibilities and authority
Education
Unique experience and skills
33. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Organization and Management
Ownership Information
The following important ownership information should be incorporated into your business plan:
Prior employment
Special skills
Past track record
Industry recognition
Community involvement
Number of years with company
Compensation basis and levels (make sure these are reasonable -- not too high or too low)
34. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Organization and Management
Ownership Information
The following important ownership information should be incorporated into your business
plan:
Be sure you quantify achievements (e.g. "Managed a sales force of ten people,"
"Managed a department of fifteen people," "Increased revenue by 15 percent in the
first six months," "Expanded the retail outlets at the rate of two each year,"
"Improved the customer service as rated by our customers from a 60 percent to a 90
percent rating")
Also highlight how the people surrounding you complement your own skills. If you're
just starting out, show how each person's unique experience will contribute to the
success of your venture.
35. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Organization and Management
Board of Directors' Qualifications
The major benefit of an unpaid advisory board is that it can provide expertise that your company
cannot otherwise afford. A list of well-known, successful business owners/managers can go a long
way toward enhancing your company's credibility and perception.
If you have a board of directors, be sure to gather the following information when developing the
outline for your business plan:
Names
Positions on the board
Extent of involvement with company
Background
Historical and future contribution to the company's success
36. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Service or Product Line
Describe your service or product, emphasizing the benefits to potential and current
customers. Focus on why your particular product will fill a need for your target customers.
What to Include in Your Service or Product Line
A Description of Your Product / Service
Include information about the specific benefits of your product or service –
from your customers' perspective. You should also talk about your product or
service's ability to meet consumer needs, any advantages your product has
over that of the competition, and the current development stage your product
is in (e.g., idea, prototype).
Details About Your Product’s Life Cycle
Be sure to include information about where your product or service is in its life
cycle, as well as any factors that may influence its cycle in the future.
37. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Service or Product Line
Intellectual Property
If you have any existing, pending, or any anticipated copyright or patent filings, list them
here. Also disclose whether any key aspects of a product may be classified as trade secrets.
Last, include any information pertaining to existing legal agreements, such as nondisclosure
or non-compete agreements.
Research and Development
Outline any R&D activities that you are involved in or are planning. What results of future
R&D activities do you expect? Be sure to analyze the R&D efforts of not only your own
business, but also of others in your industry.
38. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Marketing and Sales
Marketing and Sales Strategy
Define your marketing strategy. There is no single way to approach a marketing strategy;
your strategy should be part of an ongoing business-evaluation process and unique to your
company. However, there are common steps you can follow which will help you think
through the direction and tactics you would like to use to drive sales and sustain customer
loyalty.
An overall marketing strategy should include four different strategies:
A market penetration strategy.
Channels of distribution strategy.
39. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Marketing and Sales
Marketing and Sales Strategy
An overall marketing strategy should include four different strategies:
Growth strategy. This strategy for building your business might include: an internal
strategy such as how to increase your human resources, an acquisition strategy such
as buying another business, a franchise strategy for branching out, a horizontal
strategy where you would provide the same type of products to different users, or a
vertical strategy where you would continue providing the same products but would
offer them at different levels of the distribution chain.
Communication strategy. How are you going to reach your customers? Usually a
combination of the following tactics works the best: promotions, advertising, public
relations, personal selling, and printed materials such as brochures, catalogs, flyers,
etc.
40. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Marketing and Sales
Marketing and Sales Strategy
Sales Strategy covers how you plan to actually sell your product.
Your overall sales strategy should include two primary elements:
Sales force strategy. If you are going to have a sales force, do you plan to use
internal or independent representatives? How many salespeople will you recruit for
your sales force? What type of recruitment strategies will you use? How will you train
your sales force? What about compensation for your sales force?
Your sales activities. When you are defining your sales strategy, it is important that
you break it down into activities. For instance, you need to identify your prospects.
Once you have made a list of your prospects, you need to prioritize the contacts,
selecting the leads with the highest potential to buy first. Next, identify the number
of sales calls you will make over a certain period of time. From there, you need to
determine the average number of sales calls you will need to make per sale, the
average dollar size per sale, and the average dollar size per vendor.
41. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Funding Request
If you are seeking funding for your business venture, use this section to outline your requirements.
Your funding request should include the following information:
Your current funding requirement
Any future funding requirements over the next five years
How you intend to use the funds you receive: Is the funding request for capital
expenditures? Working capital? Debt retirement? Acquisitions? Whatever it is, be sure
to list it in this section.
Any strategic financial situational plans for the future, such as: a buyout, being
acquired, debt repayment plan, or selling your business. These areas are extremely
important to a future creditor, since they will directly impact your ability to repay
your loan(s).
42. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Funding Request
When you are outlining your funding requirements, include the amount you want now and the
amount you want in the future. Also include the time period that each request will cover, the type
of funding you would like to have (e.g., equity, debt), and the terms that you would like to have
applied.
Financial Projections
You should develop the Financial Projections section after you've analyzed the market and set clear
objectives. That's when you can allocate resources efficiently. The following is a list of the critical
financial statements to include in your business plan packet.
43. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Financial Projections
Historical Financial Data
If you own an established business, you will be requested to supply historical data related to
your company's performance. Most creditors request data for the last three to five years,
depending on the length of time you have been in business.
The historical financial data to include are your company's income statements, balance
sheets, and cash flow statements for each year you have been in business (usually for up to
three to five years). Often, creditors are also interested in any collateral that you may have
that could be used to ensure your loan, regardless of the stage of your business.
44. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Financial Projections
Prospective Financial Data
All businesses, whether startup or growing, will be required to supply prospective financial
data. Most of the time, creditors will want to see what you expect your company to be able
to do within the next five years. Each year's documents should include forecasted income
statements, balance sheets, cash flow statements, and capital expenditure budgets. For the
first year, you should supply monthly or quarterly projections. After that, you can stretch it
to quarterly and/or yearly projections for years two through five.
Make sure that your projections match your funding requests; creditors will be on the
lookout for inconsistencies. It's much better if you catch mistakes before they do. If you
have made assumptions in your projections, be sure to summarize what you have assumed.
This way, the reader will not be left guessing.
45. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Financial Projections
Prospective Financial Data
Finally, include a short analysis of your financial information. Include a ratio and trend
analysis for all of your financial statements (both historical and prospective). Since pictures
speak louder than words, you may want to add graphs of your trend analysis (especially if
they are positive).
Appendix
The Appendix should be provided to readers on an as-needed basis. In other words, it should not be
included with the main body of your business plan. Your plan is your communication tool; as such,
it will be seen by a lot of people. Some of the information in the business section you will not want
everyone to see, but specific individuals (such as creditors) may want access to this information to
make lending decisions. Therefore, it is important to have the appendix within easy reach.
46. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Appendix
The appendix should include:
Credit history (personal & business)
Resumes of key managers
Product pictures
Letters of reference
Details of market studies
47. Business Planning
Creating Your Business Plan
Information to Include in Your Business Plan
Appendix
The appendix would include:
Relevant magazine articles or book references
Licenses, permits or patents
Legal documents
Copies of leases
Building permits
Contracts
List of business consultants, including attorney and accountant
48. Business Planning
Choose Your Business Structure
The business structure you choose will have legal and tax implications. Learn about the different
types of business structures and find the one best suited for your business.
Sole Proprietorship
Limited Liability Corporation (LLC)
Cooperative
Corporation
Partnership
S Corporation
49. Business Planning
Choose and Register Your Business
Choosing and registering your business name is a key step to legally operating your
business and potentially obtaining financial aid from the government.
Choose Your Business Name
Register Your Business Name
Register With State Agencies
Obtain Business Licenses and Permits
To run your business legally, there are certain federal and state licenses and permits you
will need to obtain. These resources will help you understand the requirements for your
small business.
50. Business Planning
Learn About Business Law and Regulations
As a small business owner, you are subject to some of the laws and regulations that
apply to large corporations. These resources can help you understand which
requirements do apply to your business.
Business Planning Resources
www.sba.gov
Small Business Portal
BizAid Program
Business Development
Business Education Classes
Business Solutions Center
51. Business Planning
Business Planning Resources
www.liveplan.com
Business Plan template
Includes:
Dashboards
Track Progress
53. Time Management
Small Business Time Management Tips
If you want to win in business you have to be great at time management. You already
know you need to cut back on the meeting, get better at scheduling and working your
goals and cut back on the distractions. Putting this into practice however, can be
something totally different.
Streamlining Communications
Google’s range of free apps is ideal for entrepreneurs and small business owners on a
budget. The Google Calendar can be synchronized with other users in real time to enhance
you scheduling. Google Docs will allow you to save time searching for documents and sharing
them while you and your team can stay connected with Gmail Chat and have your calls
forwarded to Google Voice for a one stop connectivity solution.
54. Time Management
Small Business Time Management Tips
Project Management and Collaboration
Today’s new breed of business models with virtual staff all over the globe can lead to many
management and collaboration headaches and time lapses. Bringing it altogether with a project
management solution like Basecamp eliminates the need for dozens of emails, streamlines
workflow and updates and makes delegating tasks a breeze.
Social Media Management and Analytics
Social media may be one of the most important and affordable marketing methods today but it is
also one of the most time intensive, sucking up an incredible amount of hours on basic data entry
tasks. Sprinklr’s SIREn enables organizations to management multiple accounts, publishing,
conversations and monitor performance all in one place.
55. Time Management
Small Business Time Management Tips
Stay Focused
Despite our best efforts, sometimes we just can’t resist engaging in time wasting tasks on the web.
A Google Chrome extension, StayFocusd is your steroid pumped time guardian who won’t let you
mess around. This time management tool will block your usage of certain activities after your
allowable limit each day. Say goodbye to burning the clock on Farmville, Angry Birds Space,
stalking your ex, looking for new love on Facebook and Googling yourself. At least until the
weekend comes around.
Rescue Time
A favorite app of 4 Hour Work Week author Tim Ferriss, Rescue Time takes off where StayFocusd
ends. A huge part of the time management battle can be identifying where you are wasting it.
Rescue Time analyzes your time usage on the internet and delivers easy to read reports so that you
can decide what you need to limit or block. Claims to save users 3 hours and 54 minutes a week.
56. Financial Management and Planning
Borrowing Money for Your Small Business
Borrowing money is one of the most common sources of funding for a small business,
but obtaining a loan isn't always easy.
Types of Funding Options (Traditional And Alternative)
Banks
SBA Lenders
Credit Unions
Factoring Companies
Venture Capitalists
Crowd Funding
57. Financial Management and Planning
Borrowing Money for Your Small Business
Key factors a lender uses to analyze a potential borrower
Ability to Repay
Credit History
Personal and Business
Equity Investment
Management Experience
58. Financial Management and Planning
Borrowing Money for Your Small Business
Questions Lender Will Ask
Can the business repay the loan? (Is cash flow greater than debt service?)
Can you repay the loan if the business fails? (Is collateral sufficient to repay the loan?)
Does the business collect its bills?
Does the business pay its bills?
Does the business control its inventory?
Does the business control expenses?
59. Financial Management and Planning
Borrowing Money for Your Small Business
Questions Lender Will Ask
Are the officers committed to the business?
Does the business have a profitable operating history?
Does the business match its sources and uses of funds?
Are sales growing?
Are profits increasing as a percentage of sales?
Is there any discretionary cash flow?
What is the future of the industry?
Who is your competition and what are their strengths and weaknesses?
60. Financial Management and Planning
Borrowing Money for Your Small Business
Lenders Will Require
Business Plan
Financial Statements
Profit/Loss Statements
Balance Sheets
Tax Returns
Be Prepared Before You Meet Lenders
Write a Business Plan
Organize your paperwork
61. Financial Management and Planning
Borrowing Money for Your Small Business
Be Prepared Before You Meet Lenders
Determine how much money you will need
Be prepared to put your own skin in the game
Know your business numbers
Be transparent
Ask questions about the process
Read the fine print
Be yourself
62. Financial Management and Planning
Financial Management and Planning Tools
Money-management software organizes your day-to-day financial life in a way that’s easy
to grasp at a glance and automatically updates much of the data.
Even if you use a certified financial planner (CFP), financial planner or CPA, these experts focus on
the big picture, not your day-to-day money matters. So money management software is still key
for tracking your financial life.
There are dozens of money-management and tax-prep software programs on the market. Some are
downloads or discs that are installed on your computer. Others are web-based and house your data
online. Take an online tour or download a free trial version before making a purchase.
You want see that a program’s pages are logically designed, that the setup will work smoothly for
you and that its features can handle your financial needs. Not all programs offer the same
features, and some provide more bells and whistles than you may want or need.
63. Financial Management and Planning
Financial Management and Planning Tools
Quick Books is a good tool
You can take classes through SBA and community colleges to learn the basics
Invest in an Accountant or Bookkeeper if you can afford it
Referral Sources
Austin Chapter of CPA’s
Local Chamber
Accounting Students
Remember that just like attorney’s and doctors, accountants have specialties as well
64. Financial Management and Planning
Financial Management and Planning Tools
Does your business accept cash, credit cards and checks? As a business owner, you need to
be smart about how you handle these transactions. Learn about how you can manage
these transactions.
Accepting Cash Only
Accepting Checks
Accepting Credit Cards
Extending Credit to Your Customers
Online Payment Services
65. Marketing Planning and Strategy
Marketing 101
Inbound Marketing Channels
Marketing activities that bring customers in closer to your brand
Blogs
Podcasts
Videos
Social Media Marketing
SEO
66. Marketing Planning and Strategy
Marketing 101
Outbound Marketing Channels
Marketing activities where you have to go out and get the customer’s attention
Direct Mail
Flyers
Email Blasts
Telemarketing
67. Marketing Planning and Strategy
Marketing 101
Web Presence
Without a Web presence, your business or organization might as well not exist.
A website is the modern equivalent of a business card.
Purchase a unique domain name and sign up for a Web host
i.e. Go Daddy
Create A User Friendly Website
If you feel comfortable doing this yourself
Go Daddy
Wordpress
68. Marketing Planning and Strategy
Marketing 101
Web Presence
External Resources
Website developers
Local Chamber
College Students/Interns
Remember to make sure your website is mobile optimized
Search Engine Optimization
Is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid
("organic")search results. In general, the earlier (or higher ranked on the search results page), and more
frequently a site appears in the search results list, the more visitors it will receive from the search engine's
users. SEO may target different kinds of search, including image search, local search, video
search, academic search,[1] news search and industry-specific vertical search engines.
69. Marketing Planning and Strategy
Marketing 101
Search Engine Optimization
Tools
Google Webmaster
Google Analytics
Bing Webmaster
70. Marketing Planning and Strategy
Marketing 101
Search Engine Optimization
If you want to handle this yourself, there are classes you can take through SBA and community
colleges
Digital Sherpa has a checklist document for small businesses
SEO Guide for Small Businesses- http://www.experian.com/small-business/rand-fishkin.jsp
External Resources
Website Developers
College Students/Interns
Digital Agencies who cater to Small Businesses
71. Marketing Planning and Strategy
Create a Marketing Plan
A marketing plan is an essential marketing tool for every small business.
Information to Include:
Marketing Strategy: How will your marketing plan support your business goals?
Mission Statement: What are you trying to accomplish, and why?
Target Market: Who are you trying to reach with your marketing activities?
Competitive Analysis: Who are you up against, and where do you rank?
Unique Selling Proposition: What makes your business unique?
72. Marketing Planning and Strategy
Create a Marketing Plan
A marketing plan is an essential marketing tool for every small business.
Information to Include:
Pricing Strategy: What will you charge, and why?
Promotional Plan: How will you reach your target market?
Marketing Budget: How much money will you spend, and on what?
Action List: What tasks do you need to complete to reach your marketing goals?
Metrics: How are you implementing, and where can you improve?
Templates
www.SBA.gov
www.mplans.com
73. Networking
Networking Tips for Small Businesses
Social Media
Social Media IS NOT marketing! They are networking tools
Facebook
Twitter
LinkedIn
Tips
Don’t post and log off
What makes social media successful is that you are “present” to respond to your
tweets and posts
Create a communication cadence schedule
74. Human Resources
Human Resources for Small Businesses
When you hire someone to perform work for you, you must adhere to laws and regulations
that protect workers’ rights. Be sure that your hiring practices align with all laws
pertaining to your industry.
Helpful Resources
www.sba.gov
Department of Labor
Society for Human Resource Management
Local Chamber
Blogs
Ask a Manager
Evil HR Lady
75. Human Resources
Human Resources for Small Businesses
Third Party HR/Payroll Administrators
ADP
PayChex
76. Legal
Legal Resources for Small Businesses
Lawyer Referral Service
www.Austinlrs.com
866-303-8303
1st Tuesday of Every Month is Legal Happy Hour
LegalZoom
DBA’s
Access to forms and templates
77. Top 10 Mistakes to Avoid
Not Doing a Business Plan
A solid business plan as the single most important step in laying the groundwork for future
success
Be Realistic About Costs
Don't shortchange your start-up when estimating the funds you will require or you'll just
diminish your chances of success.
Hire the People You Need, Not the People You Like
As tempting as it may be to staff your new business with friends and relatives, this is likely
to be a serious mistake. If they don't work out, asking them to leave will be very tough.
78. Top 10 Mistakes to Avoid
Not Researching Your Target Market
The more you know about the people you want as your clients, the more focused and
cost-effective your marketing plan will be.
Expecting Immediate Profit
New businesses usually take two years to become profitable. Make sure you have enough
capital to carry you through, because in the beginning you will mostly be spending money,
not making it.
Not Focusing on the Customer
Today’s economy is very people-driven. You need to focus on offering solutions and on your
customers’ best interest – that is where your real profit lies. If your business provides
them something of substantial value to their lives, they will remain loyal clients that
happily recommend your services.
79. Top 10 Mistakes to Avoid
Relying on Your Own Legal and Accounting Skills
Bottom line is, if you do not have years of experience practicing business law and keeping
books, you probably should not trust yourself with something so critical as your own
business. Experts are considered experts for a reason
Trusting Verbal Agreements
Having friendly relationships with service providers is terrific. Still, when money is
involved, you need to have a written agreement to secure your interests. Contracts are
not just a formality. When you sign one, make sure you actually understand and agree
with its content.
Trying to do Everything Yourself
There are so many things to look after with a new business. Even if you’re planning a
small operation, you will find yourself in need of assistance – even on a part-time basis.
Seek out people whose abilities balance out yours, so that you can focus on developing
your ideas and making deals.
80. Top 10 Mistakes to Avoid
Sacrificing Personal Relationships for the Business
Most entrepreneurial efforts require around the clock attention, and can strain family and
close relationships if you allow them to. You need the support of your loved ones, so don’t
neglect them. Maintaining a healthy private life is crucial for your well-being. If you
don’t, eventually, your business will also be affected by it.
81. Time for Questions!
Contact Information
Kristen Buzzaird
buzzaird@yahoo.com
512-529-5268