The document discusses tips for effective visual marketing on social media. It recommends creating or curating great content, with 85% being other people's content and 15% your own original content. It also recommends designing or finding visuals like photos, graphics, and images to accompany all blog and social media posts. Key advice includes optimizing images for different platforms by using the right sizes, adding alt text descriptions, and deploying images with every social media post. Various design tools and specific visual marketing tactics are also presented.