4. 1. Know your audience. 2. Determine your goals. 3. Be selective. 4. Tell a story. 5. Don’t tell everything. CONTENT k eep it stupidly simple
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10. 1. Less is more. 2. Big fonts, few colors. 3. Design not decoration. 4. Pro quality photos. 5. Visual thinking story. DESIGN k eep it stupidly simple
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16. 1. You are the show. 2. Practice to perfection. 3. Interact, they don’t bite. 4. No mistakes, please. 5. Check everything out. DELIVERY k eep it stupidly simple