Slides from a CIH webinar aimed at promoting personal brand in a digital age

1. Learning and Sharing In a Digital Age

2. HELLO!
I’m Paul Taylor
I’m Innovation Coach at
@Bromford and @BromfordLab
You can find me on Twitter
@PaulBromford and
www.paulitaylor.com
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3. “I don’t have
time for social
media”
Saying this in the modern workplace is basically
flaunting your ignorance.
It’s like saying “I don’t read books” or “I don’t watch the
news” - the sign of a deeply entrenched mindset or
someone struggling with the basics of time
management

4. We Have To Teach Ourselves To Learn From Social Media Not Wait For
Social Media To Teach Us

5. The Why:
Social Media Is No
Longer Optional For A
Leader or Learner

6. “
The Networked Era
Access to a person's network is arguably as valuable
as access to the individual themselves

7. “
60% of employers use social media to screen
candidates as part of recruitment. Generally they are
“looking for information that supports their
qualifications for the job” source: careerbuilder

8. “
8
People are Googling
you so it makes sense
to regularly Google
yourself
Note the high search
rankings of Linkedin and
Twitter - it’s important
to have presence here

9. My Five Key
Platforms:
Wordpress
Medium
Linkedin
Twitter
Instagram
This will be different for everyone - for some YouTube or
Facebook may have much more importance. But you need to
decide where you’ll concentrate efforts rather than trying to
be everywhere

10. Rather than have
employers dictate social
media policy we need to
develop our own
personal policies
Here’s mine

11. Have a Clear
Purpose
What Do You Want To Be Known For?

12. 12
The tagline on my blog reminds me of my purpose - I want
to learn and share about social innovation, customer
experience and design

13. Be provocative
But not stupid
In a crowded social space you need to stand out
for the right reasons

14. 14
Q: Why was this my most popular post from last year?
A: It’s provocative, shares other people’s learning, has
a good couple of images and is quite fun

15. If You Don’t
Share Then
Don’t Expect
To Be Shared
It’s my simple social rule to live by

16. A good mix might
be something like
this
10%
Random
Fun
80%
Others
Content
10%
Your
Content

17. Prioritise Social Media Over Email
If you are slave to the inbox you just focus on other people's priorities rather than your own

18. Follow and engage
with people whose
opinions directly
challenge your own
Avoid the social media echo-
chamber

19. 19

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23. THANKS!
Any more questions?
You can find me at
╺ @paulbromford
╺ paul.taylor@bromford.co.uk

24. CREDITS
Special thanks to all the people who made and
released these awesome resources for free:
╺ Presentation template by SlidesCarnival
╺ Photographs by Unsplash
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