Psychological pricing is used by stores to get you to open up your wallet. These tactics can also be applied to improve your pricing strategy too.

1. Pricing Strategies PriceIntelligently
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PSYCHOLOGICAL PRICING:
WHERE’S YOUR HEAD AT?

2. Pricing Strategies PriceIntelligently
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Have you ever left the mall and realized you
blew your budget?

3. Pricing Strategies PriceIntelligently
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Don’t worry it’s not your fault

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Stores are psychologically designed to get
you to spend money

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On the bright side, you can use
these tactics too!

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Let’s go over 4 of the most common
psychological pricing techniques

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Artificial Time Constraint: Create a
sense of urgency to purchase

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Make your product seem exclusive;
play hard to get

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Charm Pricing: End your pricing
with .99 to suggest a great deal

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Conversely, whole dollar prices now
imply great quality

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Innumeracy: Customers get confused
by lots of numbers

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They like “Buy One Get One Free” more
than getting 50% off (they’re the exact same!)

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Price Appearance: Longer prices
seem more expensive

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Try shortening your prices to “24”
instead of “$24.00”

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Key to using these tactics is to be honest
and transparent with your pricing

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Pricing should leave both you and your
customers happy!

21. Pricing Strategies PriceIntelligently
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Download our free e-book to stop
guessing, and start pricing intelligently.

22. Pricing Strategies PriceIntelligently
TM
Download our free e-book to stop
guessing, and start pricing intelligently.