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Product Pricing PriceIntelligently
TM
Product Pricing PriceIntelligently
TM
The mission of any startup is to
generate growth
Product Pricing PriceIntelligently
TM
Their goal is to add people to their
customer base
Product Pricing PriceIntelligently
TM
In their quest to acquire
customers, many companies cut
Product Pricing PriceIntelligently
TM
Which is the exact wrong thing to
do
Product Pricing PriceIntelligently
TM
Here’s why
Product Pricing PriceIntelligently
TM
Product Pricing PriceIntelligently
TM
You make less money!
Product Pricing PriceIntelligently
TM
Charging less means you’re taking
in less revenue
Product Pricing PriceIntelligently
TM
Product Pricing PriceIntelligently
TM
It destroys your branding
Product Pricing PriceIntelligently
TM
Discounts reduce your customers’
perceived value of your product
Product Pricing PriceIntelligently
TM
Product Pricing PriceIntelligently
TM
It’s unsustainable
Product Pricing PriceIntelligently
TM
Eventually you won’t be able to
lower the price any further
Product Pricing PriceIntelligently
TM
Then how will you acquire
customers?!
Product Pricing PriceIntelligently
TM
So what should you do instead?
Product Pricing PriceIntelligently
TM
Define your buyer personas
Product Pricing PriceIntelligently
TM
Add value instead of providing
negative discounts
Product Pricing PriceIntelligently
TM
Implement a free trial to
demonstrate value
Product Pricing PriceIntelligently
TM
Discounting your product might
seem like a shortcut to growth
Product Pricing PriceIntelligently
TM
But that decision will ultimately lead
you to the end of the road
Product Pricing PriceIntelligently
TM
Download our free e-book to stop
guessing, and start pricing intelligently.
Product Pricing PriceIntelligently
TM
Download our free e-book to stop
guessing, and start pricing intelligently.

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Discounting makes you work twice as hard. Here’s why.