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Discounting makes you work twice as hard. Here’s why.

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Price Intelligently
Price Intelligently

Discounted SaaS Pricing is frequently used as a way to generate demand and increase customer acquisition. Unfortunately, discounted SaaS Pricing is an ineffective and myopic strategy. This deck walks you through exactly why discounted SaaS Pricing is the wrong solution.

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Product Pricing PriceIntelligently TM
Product Pricing PriceIntelligently TM The mission of any startup is to generate growth
Product Pricing PriceIntelligently TM Their goal is to add people to their customer base
Product Pricing PriceIntelligently TM In their quest to acquire customers, many companies cut
Product Pricing PriceIntelligently TM Which is the exact wrong thing to do
Product Pricing PriceIntelligently TM Here’s why
Product Pricing PriceIntelligently TM
Product Pricing PriceIntelligently TM You make less money!
Product Pricing PriceIntelligently TM Charging less means you’re taking in less revenue
Product Pricing PriceIntelligently TM
Product Pricing PriceIntelligently TM It destroys your branding
Product Pricing PriceIntelligently TM Discounts reduce your customers’ perceived value of your product
Product Pricing PriceIntelligently TM
Product Pricing PriceIntelligently TM It’s unsustainable
Product Pricing PriceIntelligently TM Eventually you won’t be able to lower the price any further
Product Pricing PriceIntelligently TM Then how will you acquire customers?!
Product Pricing PriceIntelligently TM So what should you do instead?
Product Pricing PriceIntelligently TM Define your buyer personas
Product Pricing PriceIntelligently TM Add value instead of providing negative discounts
Product Pricing PriceIntelligently TM Implement a free trial to demonstrate value
Product Pricing PriceIntelligently TM Discounting your product might seem like a shortcut to growth
Product Pricing PriceIntelligently TM But that decision will ultimately lead you to the end of the road
Product Pricing PriceIntelligently TM Download our free e-book to stop guessing, and start pricing intelligently.
Product Pricing PriceIntelligently TM Download our free e-book to stop guessing, and start pricing intelligently.

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Discounting makes you work twice as hard. Here’s why.