Discounted SaaS Pricing is frequently used as a way to generate demand and increase customer acquisition. Unfortunately, discounted SaaS Pricing is an ineffective and myopic strategy. This deck walks you through exactly why discounted SaaS Pricing is the wrong solution.

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2. Product Pricing PriceIntelligently
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The mission of any startup is to
generate growth

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Their goal is to add people to their
customer base

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In their quest to acquire
customers, many companies cut

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Which is the exact wrong thing to
do

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Here’s why

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You make less money!

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Charging less means you’re taking
in less revenue

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It destroys your branding

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Discounts reduce your customers’
perceived value of your product

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It’s unsustainable

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Eventually you won’t be able to
lower the price any further

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Then how will you acquire
customers?!

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So what should you do instead?

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Define your buyer personas

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Add value instead of providing
negative discounts

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Implement a free trial to
demonstrate value

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Discounting your product might
seem like a shortcut to growth

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But that decision will ultimately lead
you to the end of the road

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Download our free e-book to stop
guessing, and start pricing intelligently.

24. Product Pricing PriceIntelligently
TM
Download our free e-book to stop
guessing, and start pricing intelligently.