3. AGENDA
What is LinkedIn® and how does it fit in the social network ecosystem?
Your profile – what can you do to get noticed?
Alumni tool – an excellent tool to build your network and keep track of your
fellow Alumni’s.
Groups – why should you care?
Company pages – the link to the relationship?
News – the best newspaper in the world?
What’s coming soon?
Q&A
4. WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
LinkedIn® is a professional social network, it’s THE place on the web to
share your professional identity with the world and network with other
professionals
It’s like an interactive business card
It’s the de facto tool for professional networking [1]
As of January 2013, LinkedIn® reports more than 200 million users in more
than 200 countries and territories [2]
Founded in 2002 and launched in 2003 it currently has around 3500
employees and is available in 19 languages
It’s mission is to connect the world’s professionals
5. WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
Why members come to LinkedIn®
Identity
Networking
Insights
Professional
profile of record
Connect, find
and be found
Be great at
what you do
6. WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
[3]
7. WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
LinkedIn Stats - in the next 90 minutes
10,000+ New members
37,500+ Links shared
900,000+ Pages viewed
160,000+ Professionals will visit
8. WHAT IS LINKEDIN® AND HOW
DOES IT FIT IN THE SOCIAL
NETWORK ECOSYSTEM?
It’s professional network competitors are Viadeo (50 million) [4] and XING (10
million)[5]
How does it compare with other virtual communities? [6]
Rank
Name
Registered
users
Active
users
Date of stat.
Date
launched
Country of
origin
1
Facebook
1+ billion
1 billion
October 2012
February
2004
United States
2
Tencent
QQ
784+ million
712 million
September
2012
2003
China
3
Skype
663+ million
280 million
January 2013
August 2003
Estonia
4
Google+
500+ million
235 million
December
2012
June 2011
United States
9. THE BIG THREE NETWORK
DYNAMICS
FACEBOOK
LINKEDIN
Social
Professional
Broadcast
BLOGS
TUMBLR
BLOGGER
WORDPRE
SS
13. What are the top 5 reasons people use social
networks?
Personal Networks
Socialise
Stay in touch
Be entertained
Kill time
Share content
“Spend Time”
Source: Q11– Why do you typically use the following websites? I typically use [website] to..
Base: Professional SN users (5204) Personal SN users (8692)
Professional Networks
1 Maintain professional identity
2 Make useful contacts
3 Search for opportunities
4 Stay in touch
5 Keep up to date for career
“Invest Time”
14. What are the top 3 content types people expect?
Personal Networks
Professional Networks
Info on friends
1
Career info
Info on personal interests
2
Updates on brands
Entertainment updates
3
Current affairs
“Spend Time”
“Invest Time”
26% higher than
personal
Source: Q10a– Information to receive
Base: Professional SN users (5204) Personal SN users (8692)
15. WHY YOU SHOULD JOIN
• LinkedIn® helps you get to where you want to go in your career
• It lets you connect with the connections of your connections with mutual
benefits such as job referrals and opportunities within your industry,
discussions on various industry topics, event announcements and more.
• Connect with classmates, faculty, friends and colleagues professionally.
• Manage your online reputation and what potential employers learn about
you
16. BUILD YOUR PROFESSIONAL BRAND
• Your LinkedIn® profile represents your definitive professional image on the
Web.
• It’s discoverable through millions of searches on LinkedIn® and from
search engines.
• In a tough job market it’s incredibly important to define your skills and
experience and make yourself stand out from the crowd.
• Your LinkedIn® profile is being viewed by far more recruiters than a paper
CV. Building a complete LinkedIn® profile with as much relevant
17. YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED?
Your professional profile
picture
Your headline
Your customised url
Your summary
18. YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
From a search perspective:
Optimize your headline – use keywords
Choose the correct industry in which you currently work + country
and/or city
Your summary – reuse keywords
Update your current position with a description of your role – reuse
keywords
Add your education and background
Add your skills : you can add up to 50 skills and get endorsed on them by
your collegues/peers
Reach 50 connections
19. YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED?
Profile Strength:
The Profile Strength meter is on the right side of your profile and
gauges how robust your profile is. The strength will increase as
you add more content.
Move your cursor over the circle in the box to view the next level
of strength you can reach. You can click the Improve Your Profile
Strength link for a guided tour that’ll guide you through adding
content to your profile.
If you’ve reached the maximum strength, you’ll have the option to
share your profile on Facebook or Twitter.
20. YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
Skills:
Add skills to your profile
Find skills via skills & expertise section under More – don’t forget to look at
related and suggested skills or look at people who do what you want to do?
21. YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
Courses:
Add all relevant courses to your profile
22. YOUR PROFILE – WHAT CAN
YOU DO TO GET NOTICED? WORKSHOP
Customizable URL:
Add a customizable URL to your profile
24. YOUR CAREER TIMELINE WORKSHOP
Create your own career timeline - Inmaps.linkedinlabs.com
25. ALUMNI TOOL – AN EXCELLENT
TOOL TO BUILD YOUR NETWORK
AND KEEP TRACK OF YOUR
FELLOW ALUMNI’S.
26. ALUMNI TOOL – AN EXCELLENT
TOOL TO BUILD YOUR NETWORK
AND KEEP TRACK OF YOUR
FELLOWyour high school and see - WORKSHOP
ALUMNI’S what you can find
Do a search using
People to re-connect with?
People that go to the same university as you?
People that live at the same place as you?
People with skills that you have or would like to obtain?
etc
28. – WHY
SHOULD YOU CARE?
LinkedIn® groups are designed to help you network in your profession, learn about
new job opportunities and discuss best practices in your industry.
Join groups that are related to your profession and industry (e.g. College Groups &
Alumni)
Be engaged in groups as they enable engagement within your professional
communities.
Follow and interact with influential people in your groups and see their group activity
and discussions.
Get insights into the groups via statistics
29. GROUPS – WHY SHOULD
YOU CARE?- WORKSHOP
Find groups to join via groups directory, groups you may like, scanning
friends & using signal
31. COMPANY PAGES – THE LINK
TO THE RELATIONSHIP? WORKSHOP
Follow companies:
By using sort by and different filters
By looking at your friends – what are they following?
By using Signal to find interesting companies
32. NEWS – THE BEST
NEWSPAPER IN THE WORLD?
1M +
Unique
Publishers
33. NEWS – THE BEST
NEWSPAPER IN THE WORLD?
- WORKSHOP
Customize LinkedIn today and start to follow industries and sources that
matter to YOU
44. REFERENCES
[1] "Five Benefits of LinkedIn for Organizations (and IT Pros) | TechRepublic." Web. May 9, 2011.
[2] LinkedIn reaches 200 million members worldwide Jan 9, 2013
[3] LinkedIn 200 million member milestone infographic Jan 9, 2013
[4] "Now at 50m users, LinkedIn rival Viadeo acquires French startup Pealk and announces US innovation lab". January 14,
2013.
[5] "Facts and Figures". XING. September 1, 2010. Retrieved November 26, 2010.
[6] List of virtual communities with more than 100 million active users
[7] The Mindset Divide
[8] LinkedIn Updates iPhone, Android Apps With A Personalized Activity Stream, Better Navigation, And Ads April 17, 2013
[9] LinkedIn Search Just Got Smarter March 25, 2013
[10] Start a Conversation by Mentioning Your Connections on LinkedIn April 4, 2013
[11] Welcome Pulse to the LinkedIn family April 11, 2013
Hinweis der Redaktion
However the emotions can also be superficial“Personal networking, is usually informal and not typically used to obtain anything tangible. ” - U.S.“I social network using Twitter and Facebook, but that is purely entertainment and making personal arrangements mainly. “ – U.K. "On Facebook, you find too much unnecessary information, which sometimes make you lose focus.” -- Brazil
Emotions on professional network …it’s about empowerment and opportunity“The main benefit of an extensive professional network is that we can get help in our work and perhaps rely on this network for opportunities.” – Singapore
Personal network users are looking for content and info that gives immediate gratification – coupons, games, entertainmentProfessional networks users want content that can help them some time in the future – insights that help them work smarter and updates from brands they are interested in.Top types of information they like to receive from their connections:Personal:Information relevant to family and friends – 46%Information relevant to my hobbies and personal interests – 40%Updates on entertainment, music, and film – 37%Professional:Information relevant to careers, work, and colleagues – 44%Updates and developments on companies and brands that interest me – 24%Current affairs and politics updates – 19%
Personal network users are looking for content and info that gives immediate gratification – coupons, games, entertainmentProfessional networks users want content that can help them some time in the future – insights that help them work smarter and updates from brands they are interested in.Top types of information they like to receive from their connections:Personal:Information relevant to family and friends – 46%Information relevant to my hobbies and personal interests – 40%Updates on entertainment, music, and film – 37%Professional:Information relevant to careers, work, and colleagues – 44%Updates and developments on companies and brands that interest me – 24%Current affairs and politics updates – 19%
LinkedIn helps you get to where you want to go in your career It lets you connect (degree by degree) with the connections of your connections with mutual benefits such as job referrals, job opportunities within your industry, discussions on various industry topics, event announcements and more.Connect with classmates, faculty, friends and colleagues professionally.Find new job opportunities & manage what potential employers learn about you
Your LinkedIn profile represents your definitive professional image on the Web and is discoverable through millions of searches on LinkedIn by employers and from search engines like Google. In a tough job market, it’s incredibly important to define your skills and experience and make yourself stand out from the crowd. You are in complete control over what others see on your profile, so leverage this to showcase your skills and talents so the right people and right opportunities find you. Your LinkedIn profile is your online CV that is being viewed by far more recruiters than your paper CV. Therefore, building a complete LinkedIn profile with as much relevant information as possible, is very important. Your LinkedIn profile does not / should not be a mirror image of your CV** Recommendations on LinkedIn are very important for recruiters to differentiate you from other profiles. Remember - two new members join LinkedIn every second. As a result, more people are using it for intelligence, recruitment, and networking. But to best leverage the power of the network, it’s suggested that people gather few great recommendations to display on their LinkedIn profile. Great recommendations can be the difference between getting a position or project offer over someone else.