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Best practice Information Architecture Open Publish, Sydney 2 nd  August 2007 Patrick Kennedy, Step Two Designs
A short agenda ,[object Object],[object Object],[object Object]
An introduction to needs based IA
What is information architecture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools and techniques ,[object Object],[object Object],[object Object],[object Object]
But how do you get it right?
[notes] ,[object Object],[object Object],[object Object],[object Object]
For example, we’re given a job to implement a call centre intranet…
[notes] ,[object Object],[object Object]
This is actually one of the main sources of information for staff…
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… as are these documents, sitting on every desk
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object]
These documents were actually the big problem for staff
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email was the other big source of pain…
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The key is researching user needs.
[notes] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs analysis
What is needs analysis? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical IA methodology
Needs based IA methodology
[notes] ,[object Object],[object Object],[object Object]
Key principles
Is the identified problem the symptom or the cause?
[notes] ,[object Object],[object Object]
Our methodologies often assume that organisations work like this…
…  whereas they are much more like this in reality
Needs analysis is ethnographic, focusing on activities and environments
[notes] ,[object Object],[object Object],[object Object]
You can’t deliver effective solutions to people you haven’t personally met
[notes] ,[object Object],[object Object]
There are no shortage of problems to be solved…
[notes] ,[object Object],[object Object],[object Object],[object Object]
…  but the real challenge is knowing where to start
[notes] ,[object Object]
How to do needs analysis
In the trenches, you will learn many things…
What you will learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… but not everything will be directly relevant
[notes] ,[object Object],[object Object],[object Object],[object Object]
Some needs analysis tips and tricks
Technique ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to avoid ,[object Object],[object Object],[object Object],[object Object],[object Object]
Related techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]
What about…? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How much research? ,[object Object],[object Object],[object Object],[object Object]
How much research? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cross pollinate skills between disciplines
Cross pollination of skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
Whatever 2.0
The bells and whistles of Web 2.0
A very short blurb on Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There seem to be two types of 2.0; there’s the ‘social web’ phenomenon…
The ‘social web’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
… and the Rich Internet Application (RIA)
The ‘Rich Internet Applications’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exemplars ,[object Object],[object Object],[object Object],[object Object]
What about this new breed of business tools?
A very short blurb on Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exemplars ,[object Object],[object Object],[object Object],[object Object]
The danger with Whatever 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As featured in  Bit Literacy  by Mark Hurst
Gootodo.com ,[object Object],[object Object],[object Object],[object Object]
Caltex HR Service Centre
Caltex HR Service Centre ,[object Object],[object Object],[object Object],[object Object],[object Object]
Caltex: starting position ,[object Object],[object Object],[object Object],[object Object]
Caltex: the cunning plan ,[object Object],[object Object],[object Object]
Courtesy: thisisbroken.com
LinkedIn Answers ,[object Object],[object Object],[object Object],[object Object]
 
YouTube ,[object Object],[object Object],[object Object]
Needs analysis is a universal tool, to be used for any type of project, including Web 2.0
The fundamental principles still apply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The wrap-up
Rather than a fairly hit and miss approach…
In summary… ,[object Object],[object Object],[object Object],[object Object],[object Object]
… good needs analysis allows you to hit the mark
In summary… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yes I know it’s past 5:00pm :-)
IA and UCD at  Open Publish 2007 ,[object Object],[object Object]
Web 2.0 at  Open Publish 2007 ,[object Object],[object Object],[object Object],[object Object]
Further reading (1 of 3) ,[object Object],[object Object],[object Object]
Further reading (2 of 3) ,[object Object],[object Object],[object Object]
Further reading (3 of 3) ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]
So why are they so unpopular?

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