The document provides a summary of Paris Daniell's portfolio, including work experience in strategy, digital strategy, and media. It outlines strengths in ideation, strategy, responsibility, empathy, and adaptability. A resume lists internships at advertising agencies developing strategies for brands like LG mobile, Bic lighters, and Eyeblaster. Projects include digital strategy proposals for Shakespeare fishing tackle and analyzing online conversations about Bic lighters.
2. Paris Daniell
por t folio
Table of Contents
Who is Paris?
Resume
Fishing Story
Bic
LG
Eye Blaster
Android
Relationships
3. Who is Paris Daniell
Interesting facts
Strengths Born in the San Francisco Bay Area •
Raised an un-conventional thinker, home-schooled 4th through 11th grade •
Ideation Digital naitive, writing MS-DOS commands at age 6 •
Especially talented in the Ideation theme and fascinated
by ideas. Able to find connections between seemingly
disparate phenomena. Competed-in and taught indoor rockclimbing during highschool •
Strategic Participated in noumerous histortical 1840’s re-enactements •
Especially talented in the Strategic theme create alterna-
tive ways to proceed. Faced with any given scenario, they Lived and studied in Aalen, Germany for a year •
can quickly spot the relevant patterns and issues.
Fishes an average of 40 to 50 days a year •
Responsible
People who are especially talented in the Responsibility
Strives to become a Renaissance Man •
theme take psychological ownership of what they say
they will do. They are committed to stable values such as
honesty and loyalty.
Empathy
People who are especially talented in the Empathy
theme can sense the feelings of other people by imagin-
ing themselves in others' lives or others' situations.
Personal Analytics
Adaptability
People who are especially talented in the Adaptability
theme prefer to “go with the flow.” They tend to be
271 people downloaded my content
“now” people who take things as they come and
discover the future one day at a time.
77,391 total people exposed to my ideas and content
4. Intern at Pereira & O’Dell - Strategy
May 2011 - July 2011 (3 months)
Pulled together, analyzed and created materials to demonstrate the agency’s
understanding and observations on various brands and categories.
472 East H street Academy of Art University Intern at Publicis Modem - Digital Strategist
Benicia, CA Bachelor of Fine Arts - Advertising/Account Planning June 2010 - August 2010 (3 months)
94510 2006 – 2011 Developed product positioning statement for LG mobile, Researched prior
campaign performance, used online listening tools, i.e. Radian 6, Nielson @plan,
Mobile: 707-333-2045 Fachhochschule für Gestaltung Schwäbisch Gmünd
E-mail: parisdaniell@gmail.com [Audited] Communications – Graphic Design analyzed and presented on Android mobile OS landscape
Web: parisdaniell.com 2005 – 2006
Linked In: www.linkedin.com/in/parisdaniell Intern at Eyeblaster (Mediamind)
March 2010 - June 2010 (4 months)
Worked with online media formats and tools and developed internal/client
presentations around those products, POV development for automobile (Ford)
and entertainment (Warner Bros.) industries.
Intern at Publicis Modem San Francisco
Ideation January 2010 - February 2010 (2 months)
Developed digital strategies for LG mobile, trend analysis/reporting, persona
development, analyzed social media behaviors and crafted best practice
Strategic recommendations.
Responsible Virginia Alber-Glanstaetten - Planning Director at Huge, Inc
Assistant at Nasty Gal Vintage Inc.
Nick Talbert - Director of Product Marketing at Mediamind March 2008 - July 2008 (5 months)
Empathy Shipped items, cataloged items using excel and digital storefront, took product
Justin Cox - Sr. Brand Strategist at Pereira & O’Dell shots, photoshop post production, steamed clothing for photographing. Provided
Adaptability Cameron Maddux - Director of Account Planning at
understanding about how a small start-up vintage clothing company operates and
thrive's online.
Academy of Art University
Charles Kouns - Assosiate Prof. at VCU Adcenter and Kyte Star at Kyte.tv
Academy of Art University 2007 - 2008 (1 year)
Pioneered community management, created engaging content in order to draw
*contact information available upon request
traffic to kyte.tv. Technical support for users, along with some Q&A testing prior
5. Work
Whatʼs inside
Fishing Story
Bic
LG
Eye Blaster
Android
Relationships
Find more at
slideshare.net/paris_d
Brands Iʼve
worked on
mobile
* * *
* *
* student spec work
6. Fishing
Fishing is my passion. Spending time on the water helps me articulate ideas, and craft
better stories. There are many similarities between fishing and advertising; knowing the
landscape, finding the right bait, learning through trial and error, and many others.
Knowing what passion is and how it’s noursihed is an important emotion to understand.
7. Fishing
38 films
217 Subscribers
607 Friends
37,532 total views
youtube.com/parisdaniell
bit.ly/topangler
Bass fishing board game
8. Shakespeare
Find it on
Digital
Strategy slidesha.re/shakedigi
Proposal
Paris Daniell www.parisdaniell.com
1,092 views
32 downloads
My digital strategies class was taught by Virginia Alber-Glanstaetten, and required 2 favorites
us to select a brand and develop a digital strategy proposal. With an obvious
passion for fishing I chose to work on Shakespeare tackle, a long standing brand
in the industry which is digitally stagnant.
9. Shakespeare
Audience insight: Tackle box persona
The items for this persona are based on needs in relation to family, Take away insights
friends, and work. Using these needs to shape Neil’s characteristics Escaping is a large part of Shakespeare.
allowed me to recognize the relevance of Shakespeare’s brand in his life. This demographic works hard everyday,
and has a few chances on the weekend to
Neil is married to Becky, and together they relax and bond with his child. He wants to
have a 10-year-old son named Nelson. do this without spending a lot of money,
because he works too hard to waste.
This is Neil’s tackle box.
Family is an important aspect of this
Acceptance, Validation / Bra participant’s life, and wants to include it
Competition amongst pee g rights, the things he does and talks about.
rs
Fishing is media driven. There will always
Escape Per
Edu son
be a story, usually a measurement, often a
cat al fu picture, and perhaps a video. Fishing
ing lfillm stories are portable and enjoyed by many.
lity his en
ruga son t as
,F aF Re-living the moment of a great fishing
e ath
lu er /
Va trip can be an escape at anytime.
Competitiveness is a large component of
fishing, and the social life of anglers. Even
playing ground with equal chances for
anyone who wants to give fishing a try.
Strategic recommendations Youtube YaBB
Shakespeare needs to move away from their website and into the conversation.
Many brand advocates already inhabit digital and offline spaces. Forums Mobile
This potential participant has been starved of an engaging web experience that
involves fishing. They fuel their passion by going to youtube for videos, reading Recreation
fish reports, and talking on forums and social networks. Websites
Shakespeare Twitter
Create a online voice.
Let the consumer know you are there and listening. Facebook E-mail
Migrate to the conversation. Blogs
Become a part of the stories and
experiences that are shared online.
Fishing is a highly word of mouth and media driven industry.
Shakespeare must use this to their advantage.
Embrace the story which unfolds after the hook.
Play an active role in helping tell the consumers story.
Continue to provide tools that make angler’s lives easier.
Perpetually fueling a deeply rooted passion and respect for Shakespeare.
10. Digital Chatter
about
slidesha.re/biclighters
Lighters
Paris Daniell – Account Planner
Academy of Art University
This was an assignment for ad research class. We were asked to select a brand and
look for the digital chatter surrounding it. The next week I brought in my results,
and was greeted by a surprise guest who would be judging our presentation, and
ultimately selecting a winner. The guest was Virginia Alber-Glanstatetten, and she
ultimately chose this presentation as best of show that day.
11. 1
Current digital state: stagnant What is really being said online? 2
Bic How is Bic currently engaging the digital audience?
Selling lighters with fantasy NASCAR and Design-a-lighter workshop. Seriously?
Lighters
anjuili
: Smores made with a bic lighter: not the best method, but still tasty
Curious poleclimberben:
@consectarius WD 40 and a bic lighter seemed to
work wonders on my fire ants. quite entertaining as
well. wind gusts are havoc on leg hair
Mischievous
Urban Dictionary: Bic 71 up, 51 down
Stolen
A 'Bic' is the most common type of lighter available.
Tried, trusted and relatively inexpensive,
its the only type of lighter I use. My father taught ARMED most important recipe I ever
me the GAURDS.%
"Pass me the Bic, so MY BIC LIGHTER?..... WHERE IS IT ????...CALL THE fire you need:
nevewers: WHERE'S I can light my cigarette."
learned. To make
Trusted
“Being featured in the Design-A-Lighter Gallery in no way reflects the possibility of the Submission being considered for use on Flick Your BIC packaging or adverEsing.”
heat (bic lighter)
fuel (newspaper, dry grass, branches) 6#.$4&*6$$
,$#,QL<%?5#$%&3$4&/56#"$
&*$*:>#+5#"#$.$65#$6:A$
:
Traditional
:;$>&**#'$65&./*$ A:*6$,A:3,4-AB3$
and air. &.$,$ +:"4'$
R2A2+#%=+2G&%G)#+%-)#%S$&-%3*(%G'&%&-2/#+%:1-%5TF%&1$#%*-%G'&%&)2$-/H%'"#$%-)#%&#(2+.%*-%G'&%#6#$%($#'-#.;%%
rparmenter: How to spot a classy lady: the retractable
U2F#%?1$?2&#/H%&-#'/%-)#%/*,)-#$%:1-%5%:#/*#6#%-)#%F'E2$*-H%27%*+(*.#+(#&%'$#%'((*.#+-'/
;%
V#G%#6#$%G2+.#$%27%-)#%?)#+2F#+'%:1-%5%7##/%-)'-%*-%*&%.1#%-2%WF1&(/#%F#F2$HX
Bic lighter lanyard dangling from her belt loop. ;%Y%
FH&?'(#;(2F@&-2/#+:*(%%
Personality
Treasured
Teacherwalt: just went for a very short walk to
Whittington park and back. Found a Bic lighter. stand in and in
The apple crisp became a birthday cake
lieu of candles I blew a bic lighter out over the crisp 29
times in a row. (harder than it sounds) I once again felt
Helene Silberberg wrote: Friends' Bic s feel just like your own, in the Hand.
very loved, I have good friends here in Vancouver.
That's why Bic stealing is on the rise! (be careful, keep track of #1 light)
http://walterinvancouver.blogspot.com/2009/03/and-now-we-are-29.html
What does this actually say for Bic lighters Semi-functional paint shop, where you can create your own
Social Representative
as a brand in the digital space? Not a whole lot. Bic graphic and upload it to a gallery.
Lack of relevance for the actual target audience After your work of art is finished you can email your lighter to a
stimulates very little digital chatter, crippling the friend, making it “viral”.
effectiveness of their “viral” advertising. There isn t much incentive to this advertising diversion other
than a chance to make it Into the featured gallery (see quote
above taken from T&C).
Where should bic be instead of a microsite? How can Bic nurture this brand love?
3 4
What is the underlying idea of these
Where are people having conversations about Bic? conversations? Celebration
King of Fire love
Expression Symbolism
Showing off
Music Appreciation
You tube Tricky
Enjoyed
Playful Representative
Prankster Bored Personality
Wizards of fire Mischievous
Adventurous Traditional
Stolen Curious Trusted
Guarded Treasured
Social Saved Bold
Lasting
Forgotten Knight of quality
Where’s my Bic? and disposability Quality
Useful
Disposable
12. LG mobile
DIGITAL TREND Publicis Modem
Bored with discussion boards – migration of conversation
Delivery of customer service has changed throughout
time, but has always strived to provide customers with
Find it on
satisfaction before, during, and after the purchasing
process. Online support through discussion boards has
been a mainstay in customer service systems, but now
these destinations are becoming stale and un-able to reach
people look for support.
DIGITAL TREND
Customers are moving their support related concerns
could be considered a matter of convenience. When a
customer is searching for answers, they look for the most
Publicis Modem
slidesha.re/LGPOV
convenient solution to their problem. Typing a question
Content exploration – Done digging in a traditional manner
into Google can result in two things; it will lead you to
a place where you may ask your question after a lot of
consumers are leaving behind this practice behind for a
slidesha.re/LGPOV2
Saturation of content – It would take 412.3 years to
simpler solution – asking their friends for help.
view all of the material on YouTube (as of March 17th
sourcing - Taking a task that is normally given to an
changing the way digital participants see new content; or
employee and assigning it to a large group of people Exercise your advocates. Brands can harness their advocates
through an open call. Looking for help fromlack thereof.
the people in
slidesha.re/LGPOV3
advocates are already answering questions and sourcing
the printing press– a means to concentrate andfor more complex problems.
brand provided information disseminate
move when seeking support online. amongst the public. Today’s equivalent of this on the web
DIGITAL TREND
is Google’s search browser – a place where 90% of user’s
begin their search amongst a sea of information – but this
experience.
How can this trending topic be applied? of information. Watch and learn. Since these conversations are traceable
Publicis Modem
Browsing behaviors are evolving with the introduction ofsupport as a new
and measurable, brands can look at social
Mobile phones become local prone
Create a social support destination. social networks and micro-blogging; digital participants
Because the source of information. Watching for trending support
conversation and questions have migrated, so sharing and discovering new content via peer to issues in mind
are now must topics can allow companies to keep these
peer interaction. for the next product that launches. sea of
Rather than venturing out in a
discussion board or forum isn’t obsolete, it‘s just lessthey rely on product reviews, tweets and
information,
convenient. Keeping these boards open creates a source
Facebook updates to provide them with relevant digital
of raw info, but the real interaction is happening within
news. “If you’re spending lots of money Share worthy situations. Publish content that’s worth
bringing people to an online
social networks and micro-blogs. experience, the mobile experience should be comparable” on an audience want to strictly
sharing. No longer does
devices like Android phones, BlackBerrys andjournalist’s review article, instead frequent
read a tech iPhones, said
January, 31, 2010 Jason Taylor, a vice president at and quality interaction in the places where the audience
Usablenet.”
How can this trending topic be applied? operates will promote sharing and improve messaging
reach.
Enhance exploration. CreateMobile phones are becoming increasingly advanced,
experiences around the
discovery of content, instead of creating new content more people practices – powerful
and most importantly that Best are buying
Smartphone’s with the intentions of using applications.
is not the best practice for every digital campaign, butof GPS tracking technology; local exploration was created for
With the advancement can A great example of content
1288 total views
based applications such as foursquare.com and gowalla.
the 52nd Grammies - www.wereallfans.com
interests. com are becoming more popular and gaining traction
amongst local businesses and consumers. using sites such as http://tweetmeme.com/
Users are
Google has also integrated mobile browsing into to aggregate relevant content and
and www.digg.com their
content your brand provides, they will want to share place it in to browse local is another example of content
business place pages, making it easier one place; this
31 total downloads
it. Creating content that can live across many online exploration and discovery.
destinations by using API’s such as Google’s Open will only rise, and soon the average
types of applications Social
customer will be able to browse local stores for the best
on’ campaign. deal and share these discoveries with friends.
Shopping with a mobile phone through web browsers
or applications is becoming more prevalent. Consumers Provide information and coupons that are obtainable
now possess the ability to check product prices and through mobile while in-store. Often a potential consumer
January, 31, 2010
ask questions online, which creates a more informed will enter a store and analyze their options, after collecting
As an intern at Publicis Modem, I was assigned to the LG mobile account. shopper. Mobile shopping coincides with social shopping all the information possible they will retreat home and
continue their research. After being fully educated on
look for. the subject, if not swayed by competition the consumer
will then return to purchase the product. Sustaining a
potential consumer with info via mobile web can help
How can this trending topic be applied?
Working under Viginia Alber-Gladsteatten I provided trend reports, developed Make sure your store can be properly found. Local mobile
once been lost due to at-home research.
applications won’t do any good for your brand if it’s not
in the right places. Providing information and geographic
desire to visit a store in person. Engaging the audience
personas, and crafted best practice recommendations. This work allowed me to with personalized messages through geographic locations
can add a new level of relevancy to the brand.
January, 31, 2010
develop a very distinct and grounded point-of-view.
13. LG
mobile
DIGITAL TREND Publicis Modem
DIGITAL TREND Publicis Modem
Mobile phones become local prone Bored with discussion boards – migration of conversation
Delivery of customer service has changed throughout
“If you’re spending lots of money bringing people to an online time, but has always strived to provide customers with
experience, the mobile experience should be comparable” on satisfaction before, during, and after the purchasing
devices like Android phones, BlackBerrys and iPhones, said process. Online support through discussion boards has
Jason Taylor, a vice president at Usablenet.” been a mainstay in customer service systems, but now
these destinations are becoming stale and un-able to reach
Mobile phones are becoming increasingly advanced, people look for support.
and most importantly more people are buying powerful Customers are moving their support related concerns
Smartphone’s with the intentions of using applications.
With the advancement of GPS tracking technology; local could be considered a matter of convenience. When a
based applications such as foursquare.com and gowalla. customer is searching for answers, they look for the most
com are becoming more popular and gaining traction convenient solution to their problem. Typing a question
amongst local businesses and consumers. into Google can result in two things; it will lead you to
Google has also integrated mobile browsing into their
business place pages, making it easier to browse local a place where you may ask your question after a lot of
types of applications will only rise, and soon the average consumers are leaving behind this practice behind for a
customer will be able to browse local stores for the best simpler solution – asking their friends for help.
deal and share these discoveries with friends.
Shopping with a mobile phone through web browsers sourcing - Taking a task that is normally given to an
or applications is becoming more prevalent. Consumers Provide information and coupons that are obtainable employee and assigning it to a large group of people Exercise your advocates. Brands can harness their advocates
now possess the ability to check product prices and through mobile while in-store. Often a potential consumer through an open call. Looking for help from people in
ask questions online, which creates a more informed will enter a store and analyze their options, after collecting advocates are already answering questions and sourcing
shopper. Mobile shopping coincides with social shopping all the information possible they will retreat home and brand provided information for more complex problems.
continue their research. After being fully educated on move when seeking support online.
look for. the subject, if not swayed by competition the consumer
will then return to purchase the product. Sustaining a experience.
potential consumer with info via mobile web can help
How can this trending topic be applied? How can this trending topic be applied? Watch and learn. Since these conversations are traceable
once been lost due to at-home research. and measurable, brands can look at social support as a new
Make sure your store can be properly found. Local mobile Create a social support destination. Because the source of information. Watching for trending support
applications won’t do any good for your brand if it’s not conversation and questions have migrated, so must topics can allow companies to keep these issues in mind
in the right places. Providing information and geographic for the next product that launches.
discussion board or forum isn’t obsolete, it‘s just less
desire to visit a store in person. Engaging the audience convenient. Keeping these boards open creates a source
with personalized messages through geographic locations of raw info, but the real interaction is happening within
can add a new level of relevancy to the brand. social networks and micro-blogs.
January, 31, 2010 January, 31, 2010
14. Mediamind
entertainment of digital industry Find it on
A
point of view on the effects
nnual theatre revenue has
by paris daniell
reached a �lattening trend,
while other entertainment
sources take part in consumer
mindshare.
Marketing costs are a large
portion of a movie’s budget, and Causing a shift in theatre experience.
big time studios such as Warner People treat the movies as a social
Bros are looking to digital as a experience. Higher ticket rates, better
way to stretch their ad dollars. home theatres (price, picture, and
Tertiary entertainment sources
are a result of the internet, making
digital a complete game changer
pause button), forced advertising,
and less freedom are all detracting
elements in the theatre experience.
http://slidesha.re/ENTPOV
for the entertainment industry. People now see their home theatre
Theatre audiences are highly as a main source of entertainment;
digital and connected. Now the the digital television is becoming the
movie industry must �ind where ultimate home theatre, with streaming
they’re at and have a relevant and content such as Net�lix Watch
engaging conversation with them. Instantly features - a cost ef�icient
Using the online space can reduce 8.99 a month for an unlimited amount
ad spend with better consumer of streaming movies on demand
targeting, in comparison to a high including one mail-in DVD.
reach low frequency medium such
as T.V.
The �ilm industry must
focus on the experiential
element of the movies;
and make their
advertising social, on
My internship at Eyeblaster, (now Mediamind) was a head-first dive into the media 3-D movies are a niche �illed only by theatres, for demand, and engaging.
now. Drawing audiences for unique experiential The catalyst for digital
movies at a premium price. Though competitors like
LG’s 3-D televisions threaten this sweet spot.
Piracy and the internet; how has
interaction with a movie
theatre is based on impulse and related to local
showing times and an audience’s spare time.
504 total views
the �ilm industry countered the Using digital as a platform for advertising must not
side of advertising. I worked with the Director of Product Marketing, threat? In the past national and only include social, but other elements of the online
international �ilm releases were space. For instance, Facebook connect, twitter,
staggered – providing an extended
income window. As a result of internet piracy – the
Google Buzz, Integrated Sales, etc, can be integrated
into rich media ad’s and enable consumers to get
9 total downloads
�ilm industry has had to release movies on a global friends to go to the movies with. De-siloing online
level. Preventing the rug from being pulled under advertising is the �irst step to a stronger digital
Nick Talbert; my tasks there consisted of building Power Point decks for the the studios before release. Many argue that piracy campaign for �ilms, but it will take strategy that is in
is a result of the industry itself – because of an line with consumer needs.
environment they have created in interest of greed.
parisdaniell.com . april 2010 . entertainment industry P.O.V.
Eyeblaster tools. Additionally, I was expected to research current events and trends
to develop POV’s for various vertical industries i,e. entertainment, automotive, etc.
These client facing presentations required that I quickly understand new media
tools, and then design a way to easily explain their benefits.
15. Mediamind entertainment of digital industry
A
point of view on the effects
nnual theatre revenue has
by paris daniell
reached a �lattening trend,
while other entertainment
sources take part in consumer
mindshare.
Marketing costs are a large
portion of a movie’s budget, and Causing a shift in theatre experience.
big time studios such as Warner People treat the movies as a social
Bros are looking to digital as a experience. Higher ticket rates, better
way to stretch their ad dollars. home theatres (price, picture, and
Tertiary entertainment sources pause button), forced advertising,
are a result of the internet, making and less freedom are all detracting
digital a complete game changer elements in the theatre experience.
for the entertainment industry. People now see their home theatre
Theatre audiences are highly as a main source of entertainment;
digital and connected. Now the the digital television is becoming the
movie industry must �ind where ultimate home theatre, with streaming
they’re at and have a relevant and content such as Net�lix Watch
engaging conversation with them. Instantly features - a cost ef�icient
Using the online space can reduce 8.99 a month for an unlimited amount
ad spend with better consumer of streaming movies on demand
targeting, in comparison to a high including one mail-in DVD.
reach low frequency medium such
as T.V.
The �ilm industry must
focus on the experiential
element of the movies;
and make their
advertising social, on
3-D movies are a niche �illed only by theatres, for demand, and engaging.
now. Drawing audiences for unique experiential The catalyst for digital
movies at a premium price. Though competitors like interaction with a movie
LG’s 3-D televisions threaten this sweet spot. theatre is based on impulse and related to local
Piracy and the internet; how has showing times and an audience’s spare time.
the �ilm industry countered the Using digital as a platform for advertising must not
threat? In the past national and only include social, but other elements of the online
international �ilm releases were space. For instance, Facebook connect, twitter,
staggered – providing an extended Google Buzz, Integrated Sales, etc, can be integrated
income window. As a result of internet piracy – the into rich media ad’s and enable consumers to get
�ilm industry has had to release movies on a global friends to go to the movies with. De-siloing online
level. Preventing the rug from being pulled under advertising is the �irst step to a stronger digital
the studios before release. Many argue that piracy campaign for �ilms, but it will take strategy that is in
is a result of the industry itself – because of an line with consumer needs.
environment they have created in interest of greed.
parisdaniell.com . april 2010 . entertainment industry P.O.V.
16. Android
A second internship at Publicis Modem re-united me with the LG brand. It was my
job to research, understand, and communicate to the strategy team what the
Android mobile OS is all about. The presentation included an overview of the OS,
the differences between Android and iOS, the story of Android, and what to
consider when entering the Android powered smartphone market.
18. Relationships
My relationships class at the Academy of Art University made a huge impact on me.
Taught by Charlie Kouns and Stella Humphries, this experimental class had us
explore the quality of connections between peers, friends, and colleagues. Our final
project was to enter an advertising agency, interview the employees, and then provide
a presentation about their relationships and how to better understand them.
The agency we were assigned to was Redscout. Although the data within the
presentation are confidential, the things I learned about relationships are not.
19. Parisʼ Recommendations
“Paris is one of the few people who's eyes start to twinkle at the opportunity “Paris did an excellent job at Kyte in working and supporting the kyte.tv
of the digital space, not for the money but because of pure unadulterated community. Very creative, hard-working individual. It was a pleasure working
excitement. It was pleasure to work with him to help me explain some of the with Paris.” February 16, 2010
most complicated sets of products to market of cynical marketers. He has the Top qualities: Great Results, Expert, Creative
potential to be a great strategic asset with design sensibilities to any team he
works with. Put him on the toughest task you have and prepare to be amazed Daniel Graf, CEO and Co-founder
at the quickness of completion and thought provoking ideas that will ensue.” hired Paris as a IT Consultant in 2007
July 16, 2010
Nick Talbert, Director, Product Marketing, MediaMind “Paris is an exceptionally smart guy. He's a natural planner--curious, concise
managed Paris at Eyeblaster and thought provoking. While he may not be done with his program at AAU,
he is ready to start working. Simply put, I would hire Paris if I had the
chance.” June 15, 2010
“Bright, exceptional, and highly engaged are the best words to describe Paris'.
He is incredibly astute and insightful. He brings a fresh perspective, and dili- Justin Cox, Instructor, Academy of Art University,
gence to each project, and willingness to push past the obvious and the taught Paris at Academy of Art University
accepted. Hire him. You will not regret it.” March 15, 2010
Virginia Alber-Glanstaetten, VP/AD Digital Strategy, Publicis Modem Paris is extremely likeable with a very positive outlook, enthusiastic approach
managed Paris at Publicis Modem San Francisco and ‘can do’ attitude. He became a popular member of the team and other
colleagues who interacted with him commented positively on his energy and
attitude. Paris is extremely adept at finding information online and compiling it
“Paris is a great asset to any company. His willingness to learn, patience, and into clear, concise and stimulating material. This is an incredibly valuable skill
flexibility were crucial to our business when we were still very small. He is one for any planner but particularly for a new planner looking to make an impactful
of the most well-mannered and respectful employees we've ever had, and is contribution to projects early in their career. His innate interest in technology,
proactive on every level. I highly recommend him!” February 26, 2010 non-traditional media and online sources make him a particularly skilled and
creative researcher.
Sophia Amoruso, Founder and CEO, Nasty Gal I have no hesitation in recommending Paris as a valuable asset to any Strategic
managed Paris at Nasty Gal Vintage Inc. Planning team.
Nick Chapman, Director of Strategy, Pereira & O’Dell