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Mobile Media Strategy for your PR Objectives by Brian DeLong

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Developing a Mobile Media Strategy for your PR Objectives by Brian DeLong of Ideavise at the 2011 PRSA Western District Conference in Las Vegas.

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developing a mobile media strategy for your PR objectives ,[object Object]
PR objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
analyzing trends, predicting consequences ,[object Object]
mobile data
mobile data ,[object Object],[object Object],[object Object],[object Object]
device diversity
smartphones ,[object Object],[object Object]
smartphones ,[object Object],[object Object],[object Object],[object Object],[object Object]
tablets ,[object Object],[object Object]
tablets
laptops/netbooks ,[object Object]
analyzing trends, predicting consequences ,[object Object]
who
who
what
where
when
when
why ?
predictions ,[object Object],[object Object],[object Object],[object Object],[object Object]
predictions ,[object Object],[object Object],[object Object],[object Object],[object Object]
implementing planned programs of action ,[object Object],[object Object]
strategy phases
mobile metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
plans of action ,[object Object],[object Object],[object Object]
external opportunities ,[object Object],[object Object]
internal opportunities ,[object Object]
building blocks
building blocks
Native Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Webapps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
native vs webapp ,[object Object],[object Object],[object Object],[object Object],[object Object]
takeaways ,[object Object]
know your audience
build for them
takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object]

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