Don't miss out and click now to dive into the world of lead generation and propel your business forward. Discover the Winning Strategies for B2B Lead Generation! Uncover the tried-and-true techniques that will skyrocket your business growth and fill your pipeline with qualified leads. Full blog here - https://digitalmarketingphilippines.com/b2b-marketing-proven-ways-to-generate-leads-infographic/

1. B2B MARKETING:
Generate
Leads
Proven Ways to

2. Using proven marketing
strategies can open a
wide range of business
opportunities for your
company.
As many new marketing
solutions emerge, staying
grounded in industry-tested
and data-driven methods
for B2B lead generation is
important.
Boost your sales conversion and impact your business’s bottom line by
considering the following proven ways to generate leads in B2B marketing:

3. CONTENT
MARKETING
It is no surprise that
content marketing is at
the top of this list. The
term “content is king” has
become a popular saying
in digital marketing and an
effective guiding principle
in B2B marketing.

4. Consumers and
companies both
like to learn as
much as they can
about a product
or service before
acquiring them.
In fact, 52% of
B2B buyers are
significantly
more likely to
purchase from
a vendor after
reading the
brand’s content.

5. Creating informative and relevant content helps businesses learn
about your products or services. You should always capitalize on the
opportunity to promote awareness about your products and their value
for your target audience.

6. Content is also a great way
to differentiate your brand
from competitors. Always
include information that
allows buyers to get to
know you.
Highlight your company’s
unique value proposition
and establish your brand
as a reputable provider in
its industry.

7. You can use content to generate leads
through the following strategies:
Creating an informative website
Posting on content platforms such
as YouTube, TikTok, and LinkedIn
Publishing high-quality blog posts
catered to your target market
Host webinars and live events related
to your products, services, or industry
Learn more impactful strategies by reading
about content marketing trends in 2023.

8. SEARCH ENGINE OPTIMIZATION (SEO)
Search engine platforms like Google have become a pillar in the modern buying process.
Most businesses’ purchasing decisions start with an online search. This presents an
opportunity for brands to advertise their offerings by driving traffic to their web pages.

9. But how do B2B marketers generate website
traffic? This is where SEO comes in.
SEO is a set of practices
that accommodate the
preference and requirements
of search engine algorithms.
This is done to receive a favorable
ranking in search engine results
pages (SERPs). The higher the
ranking, the more likely the
page attracts visitors.

10. 60%
Increased website traffic leads to an increase in
B2B lead generation. Over 60% of marketers
claim SEO and other inbound practices to be
the highest source of quality leads.

11. However, SEO’s impact is not limited to SERP ranking.
A comprehensive, high-quality SEO service also focuses
on these key areas:
Technical optimization of website,
highlighting speed and stability
Building site credibility and authority
Creating compelling landing pages
for better sales conversion
With consistent effort, SEO gives companies an edge in today’s digital marketing
space. It also offers long-term benefits and advantages beyond SERP ranking.

12. SOCIAL
SELLING
Building relationships with
clients and prospects is a
standard practice in B2B
marketing. Closing a sale
is easier when you have
personally interacted with
that person.
Before, building relationships existed through
face-to-face meetings, phone calls, and email.

13. Now, social media has become
a powerful tool for companies
to foster relationships, promote
customer retention, and create
brand awareness. This is
referred to as social selling.
Despite being viewed as
a B2C marketing strategy,
social selling is effective for
B2B online lead generation.

14. 45%
According to LinkedIn Sales Solutions, leading
social selling businesses generate 45% more leads
than competitors with lower social selling index.

15. Social selling’s impactful lead generation
is attributed to its ability to:
Inspire inquiries from potential clients
Maintain existing relationships
Create an accessible and convenient channel
to interact with the business
Provide an excellent method to gather data
from the target audience and competitors

16. PERSONALIZED, AUTOMATED EMAILS
Email marketing is not new in B2B
marketing but is still effective. Even
with the rise of countless messaging
platforms, email is still a relevant form
of corporate communication.

17. Today, email
marketing focuses
on personalization
and automation.
B2B marketers treat emails like they do content –
it must be relevant and valuable to its target
audience. This means that emails are customized
according to the receiver’s preferences.

18. Email marketing automation creates
ways to subscribe users to automated
email campaigns. This way, it saves
time and resources for the company.
An example of this is when a user
receives an automated welcome
email after signing up for the
company’s free product trial.
Personalizing and automating B2B email marketing
can result in impactful lead generation.

19. 64%
HubSpot Blog Research has 64% of B2B
marketers who claim that they have met their
business goals for their email marketing strategy
effectively. These goals include fostering customer
relationships and improving brand perception.

20. WHITE PAPER
Credibility plays a big role in
B2B marketing. Companies
must feel compelled to trust
you to influence an area of
their business. Producing
white paper is one of the best
ways to build credibility within
your industry.

21. In B2B, it is often in the form
of business reports that help
companies learn about
discussions, issues, and solutions
that are relevant to their industry.
A white paper is a
comprehensive document
presenting information like
research findings, statistics,
and expert analysis on a
specific topic.

22. It is often part of a company’s
content marketing strategy
because of its incredible
impact in generating leads.
Creating a white paper is a great
way to establish your company’s
expertise, improving brand
perception and credibility.

23. 71%
In a Demand Gen Report survey, 71%
of B2B buyers state that white papers
greatly influence their buying decisions.
Creating a white paper allows you to put
your business in a good business position. It
strengthens your brand’s trustworthiness and
shows you as a reliable provider within your niche.

24. GET MORE
QUALITY
B2B LEADS
Generating leads for
B2B business is more
impactful with
statistically backed-up
marketing strategies.
They are not only compelling and persuasive but also cost-effective.
Enhance your lead generation today by integrating proven methods
into your B2B marketing plans.

25. Start with high-performance
SEO solutions. Digital
Marketing Philippines is a
globally competitive SEO
provider in the Philippines.

26. We offer growth-driven digital marketing solutions emphasizing
SEO strategies that create long-term advantages for your website.
Check out our wide range of offerings today at
www.digitalmarketingphilippines.com or
contact us through mobile at (+63) 917-807-6253.

27. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.rollworks.com/resources/blog/b2b-sales-leads-the-32-best-ways-to-generate-more-leads
https://www.echobot.com/sales-blog/b2b-sales/b2b-lead-generation-strategies/
https://www.wordstream.com/blog/ws/2019/10/17/b2b-lead-generation