This document discusses social networking for government agencies. It begins by noting that the Government Information Technology and Services (GITS) encouraged government agencies to use social networking. It then provides details about an e-auction project for a Ministry of Finance social network worth 22 million baht. The project aims to create a Facebook page to better communicate with and inform the public. The document emphasizes that social networks can help government agencies quickly and cost-effectively keep up with technological changes in communication.

1. Overview
Of Social Networking
for Government Agencies
g
Siriporn Pongvinyoo
by Research Technology Data Transfers
Government Information technology and Services (GITS)
1

2. Encouraged to Using Social Networking in
Government Agencies
G tA i
คลงฯ e Auction โครงการเครอขายสงคมออนไลน
คลังฯ e-Auction โครงการเครือขายสังคมออนไลน
กระทรวงการคลัง (MOF Social Network)
นายพิษณุ วิรยศิริ ผูอํานวยการสวนพัฒนา
ระบบเครองคอมพวเตอรและเครอขาย สํานักงานปลัด
ระบบเครื่องคอมพิวเตอรและเครือขาย สานกงานปลด
กระทรวงการคลัง เปนประธานการการประกวดราคา
ซื้อระบบงานเครื่องคอมพิวเตอรและอุปกรณ สําหรับ
โครงการเครือขายสังคมออนไลนกระทรวงการคลัง
(MOF Social Network) วงเงินงบประมาณ 22,000,000
บาท ณ บริ ษั ท บี ส ไ
ไดแมนชั่ น จํ า กั ด เมืื่ อ วั น ที่ 18
ตุลาคม 2553 กรุงเทพฯ--19 ต.ค.--กลุมการประชาสัมพันธ สํานักงานปลัดกระทรวงการคลัง

Government Information technology and Services (GITS)
2

3. Encouraged to Using Social Networking in
Government Agencies
G tA i
ไอซทดงส.ส.-ส.ว.สู ังคมออนไลนผาน เฟสบุ
ไอซีทีดึงส ส ส ว สสงคมออนไลนผาน เฟสบค
สอขาวรายงานจากรฐสภาวาวนน
สื่อขาวรายงานจากรัฐสภาวาวันนี้ (19
ต.ค.) ทางสํานักนายกรัฐมนตรี กระทรวงเทคโนโลยี
สารสนเทศและการสื่อสาร(ไอซีท) รวมกับสํานักงาน
ี
สงเสริมอุตสาหกรรมซอฟตแวรแหงชาติิ (องคการ
 ิ ฟ   
มหาชน) ไดจัด "โครงการสาธิต Social Network"
หรือ เครือขายสังคมออนไลน ให ส.ส. และ ส.ว. ใน
การจัดสราง Facebook เพื่อเปดชองทางสื่อสาร
ประชาสัมพันธขาวสารไปสูประชาชน กาวทันโลก
เทคโนโลยีการสื่อสาร อยางรวดเร็วแลtประหยัด
คาใชจาย
ขาวประจําวันที่ 19 ตุลาคม 2553 ที่มา : กรุงเทพธุรกิจออนไลน
Government Information technology and Services (GITS)
3

4. What I’m going to talk about ?
g g
Government Information technology and Services (GITS)
4

5. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network
service.
3. Type of social network service.
4. How to benefit of using social network service.
g
5. How to use social network service for government agencies.
6. Strategies to apply social network service for government
agencies efficiency.
7. Problems of using social network service.
Government Information technology and Services (GITS)
5

6. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3. Type of social network service.
3 T f i l t k i
4. How to benefit of using to social network service.
5. How to use social network service for government
agencies.
6. Strategies to apply social network service for
government agencies efficiency.
7. Problems of using of social network service.
Government Information technology and Services (GITS)
6

7. Government Information technology and Services (GITS)
7

8. Introduction to Social Networking
Web 2.0
Web 1.0
W b10
Government Information technology and Services (GITS)
8

9. Elements of the Social Networking
g
SNS will always be gamed
g
how to create a system that can be
fixed and reasonable for
your government agencies.
Social
Network Networking
Government Information technology and Services (GITS)
9

10. Elements of the Social Networking
g
Still determined to
Identity create your own
Definition Social networking?
Reputation
Social
Network Networking
Creation and
implementation of C
i l i f Core
principles of your
organization.
organization
Government Information technology and Services (GITS)
10

11. Elements of the Social Networking
g
Data
D t
Definition
Information
Intelligence
Opinion
Social
Idea
Network Networking Sharing Emotion
Issues
Government Information technology and Services (GITS)
11

12. Elements of the Social Networking
g
Gathering data from publicly
available and posted online
Definition
example legislation ,
education , etc
d ti t
and then adds in categories
Network
Social
Sharing
of special interests – vetted
Networking
by specialists on their team.
Creating an open standard
g p
of data exchange.
Communication
Government Information technology and Services (GITS)
12

13. Um... u think u understand this
Social Networking
Social Media
Government Information technology and Services (GITS)
13

14. What is
social Networking?
A social network service is an online service,
platform, or site that focuses on building and reflecting of
social networks or social relations among people e g who
people, e.g.,
share interests and/or activities.
A social network service essentially consists of a
representation of each user (often a profile), his/her social
links, and a variety of additional services. Most social
network services are web based and provide means for
users to interact over the internet, such as e-mail and
instant
http://en.wikipedia.org/wiki/Social_network_service
Government Information technology and Services (GITS)
14

15. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3.
3 Type of social network service.
f
4. How to benefit of using to social network service.
5. How to use social network service for government
agencies.
6. Strategies to apply social network service for
government agencies efficiency.
7. Problems of using to social network service.
Government Information technology and Services (GITS)
15

16. The Nature of
the Social Network Service
Government Information technology and Services (GITS)
16

17. The Nature of the Social Network Service
1. Instant
Government Information technology and Services (GITS)
17

18. The Nature of the Social Network Service
1. Instant
2. Interactive
Government Information technology and Services (GITS)
18

19. The Nature of the Social Network Service
1. Instant
2. Interactive
3. Individualization
Government Information technology and Services (GITS)
19

20. The Nature of the Social Network Service
1. Instant
2. Interactive
3. Individualization
4.
4 Insight
Government Information technology and Services (GITS)
20

21. The Nature of the Social Network Service
1. Instant 5. Invisible
2. Interactive
3. Individualization
4.
4 Insight
Government Information technology and Services (GITS)
21

22. The Nature of the Social Network Service
1. Instant 5. Invisible
2. Interactive 6. Integration
3. Individualization
4.
4 Insight
Government Information technology and Services (GITS)
22

23. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3.
3 Type of social network service.
T f i l t k i
4. How to benefit for using to social network service.
5. How to useing social network service for government
agencies.
6. Strategies to apply social network service for
government agencies efficiency.
7. Problems of using of social network service.
Government Information technology and Services (GITS)
23

24. Type
T pe of Social
Network
N t k
Service
S i
Target of b
T t f becoming
i
a member of social network service
Government Information technology and Services (GITS)
24

25. Type of Social Network Service
yp
Identify N t
Id tif Network
k
Government Information technology and Services (GITS)
25

26. Type of Social Network Service
yp
http://twitter.com/#!/cpdthailand
p p
Government Information technology and Services (GITS)
26

27. Type of Social Network Service
yp
Creative Network
Government Information technology and Services (GITS)
27

28. Type of Social Network Service
yp
December , 2010
Susan Boyle
http://www.youtube.com/watch?v=RxPZh4AnWyk
p // y / y
Government Information technology and Services (GITS)
28

29. Type of Social Network Service
yp
December , 2010
Example:
Cooperatives
p
http://www.youtube.com/watch?v=fz2dm3LeNao&feature=related
Government Information technology and Services (GITS)
29

30. Type of Social Network Service
yp
Interested Network
Government Information technology and Services (GITS)
30

31. Type of Social Network Service
yp
1
http://www.zickr.com
Government Information technology and Services (GITS)
31

32. Type of Social Network Service
yp
2
1
http://www.zickr.com
Government Information technology and Services (GITS)
32

33. Type of Social Network Service
yp
http://www.zickr.com
Government Information technology and Services (GITS)
33

34. Type of Social Network Service
yp
http://www.zickr.com
Government Information technology and Services (GITS)
34

35. Type of Social Network Service
yp
http://www.zickr.com
Government Information technology and Services (GITS)
35

36. Type of Social Network Service
yp
Collaboration Network
Government Information technology and Services (GITS)
36

37. Type of Social Network Service
yp
http://th.wikipedia.org
p p g
Government Information technology and Services (GITS)
37

38. Type of Social Network Service
yp
http://th.wikipedia.org
p p g
Government Information technology and Services (GITS)
38

39. Government Information technology and Services (GITS)
39

40. Government Information technology and Services (GITS)
40

41. Government Information technology and Services (GITS)
41

42. Government Information technology and Services (GITS)
42

43. Government Information technology and Services (GITS)
43

44. Government Information technology and Services (GITS)
44

45. Government Information technology and Services (GITS)
45

46. Type of Social Network Service
yp
Game / Virtual Reality Network
Government Information technology and Services (GITS)
46

47. Type of Social Network Service
yp
RS Promotion
Entertainment
Network
http://www.rs.co.th/index.php
Government Information technology and Services (GITS)
47

48. Type of Social Network Service
yp
www.zheza.com
http://www.zheza.com/index.php
Government Information technology and Services (GITS)
48

49. Type of Social Network Service
yp
www.zheza.com
http://www.zheza.com/index.php
Government Information technology and Services (GITS)
49

50. Type of Social Network Service
yp
Government Information technology and Services (GITS)
50

51. Type of Social Network Service
yp
Government Information technology and Services (GITS)
51

52. Type of Social Network Service
yp
Government Information technology and Services (GITS)
52

53. Type of Social Network Service
yp
Government Information technology and Services (GITS)
53

54. Type of Social Network Service
yp
Government Information technology and Services (GITS)
54

55. Type of Social Network Service
yp
Government Information technology and Services (GITS)
55

56. Type of Social Network Service
yp
Government Information technology and Services (GITS)
56

57. Type of Social Network Service
yp
Government Information technology and Services (GITS)
57

58. Type of Social Network Service
yp
Government Information technology and Services (GITS)
58

59. Type of Social Network Service
yp
Government Information technology and Services (GITS)
59

60. Type of Social Network Service
yp
Government Information technology and Services (GITS)
60

61. Type of Social Network Service
yp
Government Information technology and Services (GITS)
61

62. Type of Social Network Service
yp
Peer to Peer Network
Government Information technology and Services (GITS)
62

63. Type of Social Network Service
yp
Government Information technology and Services (GITS)
63

64. Type of Social Network Service
yp
Government Information technology and Services (GITS)
64

65. Type of Social Network Service
yp
Government Information technology and Services (GITS)
65

66. Type of Social Network Service
yp
Professional Network
Government Information technology and Services (GITS)
66

67. Q
QR Code
Quick Response
http://www.youtube.com
p y
Government Information technology and Services (GITS)
67

68. Q
QR Code
http://qrcode.kaywa.com/
Government Information technology and Services (GITS)
68

69. Q
QR Code
Government Information technology and Services (GITS)
69

70. How to Down Load QR Code
Q
Reader
http://www.youtube.com
p y
Government Information technology and Services (GITS)
70

71. Q
QR Code
http://www.youtube.com
p y
Government Information technology and Services (GITS)
71

72. Q
QR Code
Government Information technology and Services (GITS)
72

73. Do you know
top 10th of the most popular
social network service in
Thailand ?
Government Information technology and Services (GITS)
73

74. Top 10 th of the Most
Popular Social N t
P l S i l Network k
Service
Government Information technology and Services (GITS)
74

75. Top 10th of the Most Popular Social Network
Service
S i December, 2010
http://www.alexa.com
p
Government Information technology and Services (GITS)
75

76. Top 10th of the Most Popular Social Network
Service
S i December, 2010
http://www.alexa.com
p
Government Information technology and Services (GITS)
76

77. Do you know
top 10th of the most popular
social network service
by facebook page in Thailand ?
Government Information technology and Services (GITS)
77

78. Top 10th Facebook Fan Page
p g
March 30,2010
http://www.marketingoops.com/
Government Information technology and Services (GITS)
78

79. Top 10th Facebook Fan Page
p g
March 30,2010
http://www.marketingoops.com/
Government Information technology and Services (GITS)
79

80. Top 10 Facebook Fan Page
p g
March 30,2010
Sony Ericson http://www.marketingoops.com/
p // g p /
VIAO Mania
Gmember
Oishi News Station
ทองเที่ยวไทย
Maxim Magazine
Kbank Live
The Star Club
GTH
0 10000 20000 30000 40000 50000 60000
Government Information technology and Services (GITS)
80

81. GTH: Facebook Fan Page
Government Information technology and Services (GITS)
81

82. Do you know
top 10th of the most popular
social network service
by twitter in Thailand ?
Government Information technology and Services (GITS)
82

83. Member of twitter users
December, 2010
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
83

84. Member of twitter users
December, 2010
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
-
Government Information technology and Services (GITS)
84

85. Member of twitter users
December, 2010
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
85

86. Member of twitter users
December, 2010
Ashton Kutcher
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
86

87. Member of twitter users
December, 2010
Ashton Kutcher
http://www.topnews.in/people/ashton‐kutcher
p p p p
Government Information technology and Services (GITS)
87

88. Mrmber of twitter users
December, 2010
Ashton Kutcher
http://www.topnews.in/people/ashton‐kutcher
p p p p
Government Information technology and Services (GITS)
88

89. Mrmber of twitter users
December, 2010
http://www.topnews.in/people/ashton‐kutcher
p p p p
Government Information technology and Services (GITS)
89

90. Member of twitter users
December, 2010
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
-
Government Information technology and Services (GITS)
90

91. Member of twitter users
December, 2010
300,000
250,000
200,000
150,000
100,000
100 000
50,000
0
Government Information technology and Services (GITS)
91

92. Member of twitter users
December, 2010
นิิชคุณ Buck หรเวชกุล
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
92

93. Member of twitter users
December, 2010
300,000
250,000
200,000
150,000
100,000
100 000
50,000
0
Government Information technology and Services (GITS)
93

94. Member of twitter users
December, 2010
180,000
160,000
140,000
120,000
,
100,000
80,000
60,000
40,000
20,000
0
Government Information technology and Services (GITS)
94

95. Member of twitter users
December, 2010
Government Information technology and Services (GITS)
95

96. Member of twitter users
December, 2010
December 12 2010
12,
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
96

97. Member of twitter users
December, 2010
http://www.ryt9.com/s/nnd/1046640
Government Information technology and Services (GITS)
97

98. Member of twitter users
December, 2010
http://www.youtube.com/watch?v=okhZJL7G‐Zs
Government Information technology and Services (GITS)
98

99. Member of twitter users
December, 2010
http://www.youtube.com/watch?v=okhZJL7G‐Zs
Government Information technology and Services (GITS)
99

100. Member of twitter users
December, 2010
http://www.youtube.com/watch?v=okhZJL7G‐Zs
Government Information technology and Services (GITS)
100

101. Member of twitter users
December, 2010
December 12 2010
12,
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
101

102. Member of twitter users
December, 2010
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
102

103. Member of twitter users
December, 2010
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
103

104. Member of twitter users
December, 2010
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
104

105. Member of twitter users
December, 2010
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
105

106. Member of twitter users
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
106

107. Member of twitter users
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
107

108. Member of twitter users
http://www.lab.in.th/thaitrend
Government Information technology and Services (GITS)
108

109. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3.
3 Type of social network service.
f
4. How to benefit of using social network service.
5. How to using social network service for government
agencies.
6. Strategies to apply social network service for
government agencies efficiency.
7. Problems of using social network service.
Government Information technology and Services (GITS)
109

110. How to Benefit of
Using Social Network Service?
Government Information technology and Services (GITS)
110

111. How to Benefit of
Using Social Network Service?
A channel to communicate to
target groups (with lower cost).
with citizens
with employers
they are already talking about you .
Government Information technology and Services (GITS)
111

112. A channel to communicate to target groups (with lower
cost).
Government Information technology and Services (GITS)
112

113. How to Benefit of
Using Social Network Service?
Social network service can
be applied
to all types of the organization.
Government Information technology and Services (GITS)
113

114. Social network service can
be applied to all types
of the organization.
Government Information technology and Services (GITS)
114

115. How to Benefit of
Using Social Network Service?
A tool for monitoring or
tracking consumer.
Government Information technology and Services (GITS)
115

116. A tool for monitoring or tracking
consumer.
Foursquare = Location Base Social Network
Government Information technology and Services (GITS)
116

117. How to Benefit of
Using Social Network Service?
There are no costs to contract
outsource to do the research
consumer behavior.
Government Information technology and Services (GITS)
117

118. Government Information technology and Services (GITS)
118

119. Government Information technology and Services (GITS)
119

120. How to Benefit of
Using Social Network Service?
A tool for customer
relationship
management (CRM).
Government Information technology and Services (GITS)
120

121. A tool for customer relationship management
(CRM).
Online
Paper
http://www.misterdonut.co.th/06_misdoclub/index.php
Government Information technology and Services (GITS)
121

122. A tool for customer relationship management
(CRM).
Paper
Online
e
http://www.misterdonut.co.th/06_misdoclub/index.php
Government Information technology and Services (GITS)
122

123. How to Benefit of
Using Social Network Service?
Develop or Improve product/services.
Customer satisfaction
Brand Valued
Government Information technology and Services (GITS)
123

124. How to Benefit of
Using Social Network Service?
Customer Relationship Management
Customer Experimental Management
Customer Engagement
Government Information technology and Services (GITS)
124

125. How to Benefit of
Using Social Network Service?
Example
(GMM+Puriku)
http://www.golf-mike.com/index.php
Government Information technology and Services (GITS)
125

126. How to Benefit of
Using Social Network Service?
Example
(GMM+Puriku)
http://www.puriku.com/coin.html
p p
Government Information technology and Services (GITS)
126

127. How to Benefit of
Using Social Network Service?
activities to
Preparation of
achieve the objective goals.
Government Information technology and Services (GITS)
127

128. Preparation of activities to achieve the objective
goals. Let's see what the consumers want Like Fan Page
Government Information technology and Services (GITS)
128

129. What is the Interesting of Social Network Service
for Government Agencies?
1. Number of users that social networking increased
g
rapidly.
2. Today, all groups use social network based on
different interests life style.
3. Advances in technology that supports social
networking usage is more convenience.
4. Consumers prefer t use social networking t
4 C f to i l t ki to
increase.
5. The use of social networking via mobile phone in
Thailand.
Government Information technology and Services (GITS)
129

130. Do you know
What is the interesting of
social network service for
government agencies?
Government Information technology and Services (GITS)
130

131. Top 10th countries with the most
population in the world
Government Information technology and Services (GITS)
131

132. Top 10Th Countries with the Most Population in the World
December, 2010
http://en.wikipedia.org
Government Information technology and Services (GITS)
132

133. Top 10Th Countries with the Most Population in the World
December, 2010
http://en.wikipedia.org
Government Information technology and Services (GITS)
133

134. Number of Users That Social Networking
Increased Rapidly
December, 2010 http://www.checkfacebook.com
p
Government Information technology and Services (GITS)
134

135. Top 10Th Countries with the Most Population in the World
December, 2010
571,874,340
http://en.wikipedia.org
Government Information technology and Services (GITS)
135

136. Interesting FACT!
g If Facebook were a
country, it would the 3th
most populated in the
p p
word on December,2010
1,341,430,000 1,188,080,000 571,874,340 310,953,000 231,369,500
http://en.wikipedia.org
136
Government Information technology and Services (GITS)

137. Number of Users That Social Networking
Increased Rapidly
December, 2010
December, 2010 http://www.checkfacebook.com
p
Government Information technology and Services (GITS)
137

138. Number of Users That Social Networking
Increased Rapidly
December, 2010
December, 2010 http://www.checkfacebook.com
p
Government Information technology and Services (GITS)
138

139. Number of Users That Social Networking
Increased Rapidly
December, 2010
Female
54.90% (3,661.160)
Male
( )
45.10% (3,005.360)
36.30% (2,444.280)
31.70% (2,136.500)
http://www.checkfacebook.com
p
Government Information technology and Services (GITS)
139

140. Number of Users That Social Networking
Increased Rapidly
http://www.marketingoops.com/reports/metrix/facebook‐4/
Government Information technology and Services (GITS)
140

141. What is the Interesting of Social Network Service
for Government Agencies?
1. Number of users that social networking increased
g
rapidly.
2. Today, all groups use social network based on
different interests life style.
3. Advances in technology that supports social
networking usage is more convenience.
4. Consumers prefer t use social networking t
4 C f to i l t ki to
increase.
5. The use of social networking via mobile phone in
Thailand.
Government Information technology and Services (GITS)
141

142. Today, All Groups Use Social network Based on
Different Interests Life Style
06 18 25 34 40
Gen - Z Gen - M Gen - Y Gen - X Gen - B
Government Information technology and Services (GITS)
142

143. Today, All Groups Use Social network Based on
Different Interests Life Style
Gen - Y
G
Gen - Z Gen - B
Gen - x
Gen - M
Government Information technology and Services (GITS)
143

144. What is the Interesting of Social Network Service
for Government Agencies?
1. Number of users that social networking increased
g
rapidly.
2. Today, all groups use social network based on
different interests life style.
3. Advances in technology that supports social
networking usage is more convenience.
4. Consumers prefer t use social networking t
4 C f to i l t ki to
increase.
5. The use of social networking via mobile phone in
Thailand.
Government Information technology and Services (GITS)
144

145. Social Network Services
Advances in Technology That Supports Social
Networking Usage is more Convenience
Government Information technology and Services (GITS)
145

146. July, 2010
http://mashingup.wordpress.com/
p g p p
Government Information technology and Services (GITS)
146

147. What is the Interesting of Social Network Service
for Government Agencies?
1. Number of users that social networking increased
g
rapidly.
2. Today, all groups use social network based on
different interests life style.
3. Advances in technology that supports social
networking usage is more convenience.
4. Consumers prefer t use social networking t
4 C f to i l t ki to
increase.
5. The use of social networking via mobile phone in
Thailand.
Government Information technology and Services (GITS)
147

148. Consumers Prefer to Use Social Networking to
Increase
Edison Research
http://www.edisonresearch.com/
Government Information technology and Services (GITS)
148

149. July, 2010
http://www.socialbakers.com/facebook‐statistics/thailand/
Government Information technology and Services (GITS)
149

150. How Often Thai People Access into
p
Social Networking? July, 2010
Government Information technology and Services (GITS)
150

151. How Often Thai People Access into
p
Social Networking? July, 2010
Government Information technology and Services (GITS)
151

152. What Do You Do the Most in Social
Networking in Thailand July, 2010
Government Information technology and Services (GITS)
152

153. What is the Interesting of Social Network Service
for Government Agencies?
1. Number of users that social networking increased
g
rapidly.
2. Today, all groups use social network based on
different interests life style.
3. Advances in technology that supports social
networking usage is more convenience.
4. Consumers prefer t use social networking t
4 C f to i l t ki to
increase.
5. The use of social networking via mobile phone in
Thailand.
Government Information technology and Services (GITS)
153

154. The Use of Social Networking via Mobile
Phone in Thailand July, 2010
http://mashingup.wordpress.com/
p g p p
Government Information technology and Services (GITS)
154

155. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3.
3 Type of social network service.
f
4. How to benefit of using social network service.
5. How to use social network service for government
agencies.
6. Strategies to apply social network service efficiency.
7. Problems of using social network service.
Government Information technology and Services (GITS)
155

156. How to Use Social Network Service for
government Agencies
Up date new fact to public.
Government Information technology and Services (GITS)
156

157. Up date new fact to p
p public.
@ThaiSEC_News
Government Information technology and Services (GITS)
157

158. How to Use Social Network Service for
government Agencies
Motivating people to
participate in discussions to find
a solution together.
l i h
Government Information technology and Services (GITS)
158

159. Government Information technology and Services (GITS)
159

160. Government Information technology and Services (GITS)
160

161. How to Use Social Network Service for
government Agencies
Create a centralized hub to
the problem.
Government Information technology and Services (GITS)
161

162. Create a centralized hub to the problem.
p
http://ecatalog.treasury.go.th/home/index.php
Government Information technology and Services (GITS)
162

163. How to Use Social Network Service for
government Agencies
Be
B prepared before th crisis
db f the i i
happens.
happens Both in terms of personnel
and channels of communication online.
Government Information technology and Services (GITS)
163

164. Be prepared before the crisis happens. Both in
p p pp
terms of personnel and channels of communication online.
http://ecatalog.treasury.go.th/home/index.php
Government Information technology and Services (GITS)
164

165. How to Use Social Network Service for
government Agencies
Social Network Services can
access
much easier with l
h i ith lower costs.
t
Government Information technology and Services (GITS)
165

166. Social Network Services can access much easier
with lower costs.
Government Information technology and Services (GITS)
166

167. Good Reasons to Consider for Using Social
Networking in Government Agencies by Executives.
Government Information technology and Services (GITS)
167

168. Good Reasons to Consider for Using Social Networking
in Government Agencies by Executives
A tool of communication is quickly and
powerful with lower cost.
Contribute to intimacy with the related party.
Reduce bad news or gossip that someone talking
in h
i the organization.
i i
Government Information technology and Services (GITS)
168

169. Good Reasons to Consider for Using Social Networking
in Government Agencies by Executives
Create a good image for the organization
organization.
Channel for distributing knowledge
knowledge.
Opportunity to access important news information
news,
and new technology.
Government Information technology and Services (GITS)
169

170. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3.
3 Type of social network service.
f
4. How to benefit of using social network service.
5. How to use social network service for government
agencies.
6. Strategies to apply social network service efficiency.
7. Problems of using social network service.
Government Information technology and Services (GITS)
170

171. Strategies
St t i
to Apply Social
Appl
Network Service
Efficiency for
Government
Agencies
Government Information technology and Services (GITS)
171

172. Strategies to apply social network services
efficiency f government agencies
ffi i for t i
What is the purpose of
p p
using your social networking?
Government Information technology and Services (GITS)
172

173. Strategies to apply social network services
efficiency f government agencies
ffi i for t i
Who’ll be responsible for
monitoring your online social
network in the organization?
t k i th i ti ?
Government Information technology and Services (GITS)
173

174. http://twitter.com/#!/Patee122
Government Information technology and Services (GITS)
174

175. http://twitter.com/#!/HereHorRS
Government Information technology and Services (GITS)
175

176. Strategies to apply social network services
efficiency f government agencies
ffi i for t i
Looking for people or groups
you want to build the network.
Government Information technology and Services (GITS)
176

177. Strategies to apply social network services
efficiency f government agencies
ffi i for t i
Do you need to decide which tools
best meet goals?
l
Government Information technology and Services (GITS)
177

178. Strategies to apply social network services
efficiency f government agencies
ffi i for t i
Create a profile and write your
p y
description of your business properly.
Government Information technology and Services (GITS)
178

179. Strategies to apply social network services
efficiency f government agencies
ffi i for t i
Writing or finding content that is
the key to success.
h k
Government Information technology and Services (GITS)
179

180. Strategies to apply social network services
efficiency f government agencies
ffi i for t i
Create a schedule to implement and
evaluate.
l
Government Information technology and Services (GITS)
180

181. What’s happen when
Content is the ki ?
C i h king?
Government Information technology and Services (GITS)
181

182. What I’m going to talk about ?
g g
1. Introduction to social network service.
2. The nature of the social network service.
3.
3 Type of social network service.
f
4. How to benefit of using social network service.
5. How to use social network service for government
agencies.
6. Strategies to apply social network service for
government agencies efficiency..
7. Problems of using social network service.
Government Information technology and Services (GITS)
182

183. Problems of Using Social Network Service
Virus problems that come
p
with social networking.
Government Information technology and Services (GITS)
183

184. Problems of Using Social Network Service
Virus problems that come
with social networking.
E-mail virus sent by facebook.
Government Information technology and Services (GITS)
184

185. Problems of Using Social Network Service
Government Information technology and Services (GITS)
185

186. Problems of Using Social Network Service
Virus problems that come
with social networking.
E-mail virus sent by facebook.
Virus that comes in various f
Vi th t i i forms clip.
li
The virus comes in the application form
form.
The virus comes in the form of a URL link
link.
Government Information technology and Services (GITS)
186

187. Problems of Using Social Network Service
Problem of penetration of personal
information users social network.
Government Information technology and Services (GITS)
187

188. U.S. Senator fear no personal; facebook adjust
the
th new policy
li
What happens is that
users' personal information will
become public information. Both
urban or residential areas, or the
b id i l h
like, attention to detail including a
group of friends. U.S. Senator that
view may l d t th growth of
i lead to the th f
unwanted advertising
http://y29.wikidot.com/5220221045
Government Information technology and Services (GITS)
188

189. Carnival Cruise Lines amended Privacy
officially
Government Information technology and Services (GITS)
189

190. Problems of Using Social Network Service
Writing about the secrets of the
organization revealed in the
social network
Government Information technology and Services (GITS)
190

191. Problems of Using Social Network Service
Other problems
Can’t control the message
g
Requires resources to moderate
Digital Divide
Government Information technology and Services (GITS)
191

192. Problems of Using Social Network Service
Other problems
Still being defined – no SOPs
Knowledge is not the tricks of using a social
network of employees.
Government Information technology and Services (GITS)
192

193. Traffic
Linked
Together
Government Information technology and Services (GITS)
193

194. December 14, 2010 Traffic Linked Together
https://twitter.com/deqpthailand
Government Information technology and Services (GITS)
194

195. December 14, 2010 Traffic Linked Together
http://www.facebook.com/deqpthailand#!/deqpthailand?v=wall
p qp qp
Government Information technology and Services (GITS)
195

196. December 14, 2010 Traffic Linked Together
http://www.deqp.go.th/
Government Information technology and Services (GITS)
196

197. Traffic Linked Together
December 14, 2010
http://www.deqp.go.th/
Government Information technology and Services (GITS)
197

198. December 14, 2010 Traffic Linked Together
http://www.เgth.co.th http://www.deqp.go.th/
Government Information technology and Services (GITS)
198

199. Traffic Linked Together
Government Information technology and Services (GITS)
199

200. Traffic Linked Together
Government Information technology and Services (GITS)
200

201. Traffic Linked Together
December 14, 2010
http://www.mict.go.th/main.php?filename=index
Government Information technology and Services (GITS)
201

202. Official Website of Cooperative
Promotion Department January 14, 2010
http://www.cpd.go.th/cpd/cpdinter/index.htm
p p g p p
Government Information technology and Services (GITS)
202

203. Traffic Linked Together
Government Information technology and Services (GITS)
203

204. Traffic Linked Together
Government Information technology and Services (GITS)
204

205. Traffic Linked Together
Government Information technology and Services (GITS)
205

206. Traffic Linked Together
http://www youtube com/gth2004
http://www.youtube.com/gth2004
Government Information technology and Services (GITS)
206

207. Traffic Linked Together
http://www.gth.co.th/th/articles_detail.php?articles_id=4
p // g / / p p
Government Information technology and Services (GITS)
207

208. Conclusions
of Using Social
Networking for
Government
Agencies
Government Information technology and Services (GITS)
208

209. Conclusions
Social Networking as a
kind of tools to
remove negative limits for consumers.
ti li it
Government Information technology and Services (GITS)
209

210. Conclusions
Social networking in the media market would not
just f d
fad M k ti .
Marketing
Government Information technology and Services (GITS)
210

211. Conclusions
Brand of social networking may be a fad
marketing.
k ti
Government Information technology and Services (GITS)
211

212. Conclusions
Social networking as a tool to meet individual
needs as well.
d
Government Information technology and Services (GITS)
212

213. Conclusions
Although social networking is popular. But it is
not the primary i
h i integrated
d
marketing communication (IMC)
(IMC).
Government Information technology and Services (GITS)
213

214. Communication Model
Social Network Services
Website
Objective Goals
j
Source: St. Elmo Lewis
Government Information technology and Services (GITS)
214

215. Conclusions
Increase New Customers
Opportunities to find
new customers in the future.
Government Information technology and Services (GITS)
215

216. Public relations
@ThaiSEC_News
@ To
T stop the rumors
h
true news
@ThaiSEC_InvesED
Information to
investors.
Government Information technology and Services (GITS)
216

217. Government Information technology and Services (GITS)
217

218. Government Information technology and Services (GITS)
218

219. To educate investors
investors.
Government Information technology and Services (GITS)
219

220. What the government is concerned to bring the
social network i th organization
i l t k in the i ti
Corporate insiders may be compromised.
C t i id b i d
Staff are obsessed with World Online.
The information is not accurate to the outside.
Modifying or censoring the information
content.
To receive the data is not reliable
and invalid.
Government Information technology and Services (GITS)
220

221. Recommendations of using social network
f government agencies.
for t i
Go
overn
1. Within the organization should have security
policies for using.
nmen Agencie
2. Provide i t
2 P id instructions h
ti how t use social
to i l
network in the workplace for employees
nt
3. Must b
3 M t be personally id tif i
ll identifying.
4. Investment in equipment to manage and
monitor activities on social network.
it ti iti i l t k
5. Planning the impact of unexpected things that
might happen in the f t
i ht h i th future.
es
Government Information technology and Services (GITS)
221

222. Recommendations of using social network
f government agencies.
for t i
Go
6. Policy t restrict access t application systems
6 P li to t i t to li ti t
overn
and information on the social network.
nmen Agencies
7. And other else.
nt e
Government Information technology and Services (GITS)
222

223. Recommendations of using social network
f government agencies.
for t i
1. Violations of rules and regulations of the
organization.
Use
2. The internal information can be released
outside the organization.
ers
3. The internal and external information
together.
g
4. Do not use personal accounts to the same
organization as the account name.
Government Information technology and Services (GITS)
223

224. Recommendations of using social network
f government agencies.
for t i
5. Do not use personal accounts is the same
organization account.
Use
6. And other else.
ers
Government Information technology and Services (GITS)
224

225. Summary
Bringing Social Networking into
the government agencies.
Consider the safety of the organization is
the first priority.
Government Information technology and Services (GITS)
225

226. Summary
To Set up clear policies to use.
Promotion
Controlling
C t lli
To organize in order to reduce
g
risks and negative impacts to use.
Government Information technology and Services (GITS)
226

227. Summary
Ethics of the employees
As part of the discipline.
To review the information before twit or re- twit.
Government Information technology and Services (GITS)
227

228. Summary
Accuracy / Reliable
Data
Can check the proof
Facts more personal opinions
F l i i
Government Information technology and Services (GITS)
228

229. Summary
To update knowledge about the security
awareness to employees.
Government Information technology and Services (GITS)
229

230. Summary
Limitations
It
I may be not successful
b f l
Opportunities are not
pp
successful because of the social
network need to think about the
types of products and service
service.
Otherwise, the output will not
be successful.
Government Information technology and Services (GITS)
230

231. Summary
Limitations
Data d I f
D t and Information
ti
Must Do not forget that
g
this channel is a channel that is
highly sensitive. Whatever
entered into the online editions
editions.
We can not get back easily.
Government Information technology and Services (GITS)
231

232. Summary
Concepts will
develop their own
social network.
Government Information technology and Services (GITS)
232

233. Government Information technology and Services (GITS)
233

234. Government Information technology and Services (GITS)
234

235. Q&A
www.gits.net.th
it t th
Government Information technology and Services (GITS)
235

236. Research Examples for Social
Network
Government Information technology and Services (GITS)
236

237. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
Baby users Medium users Hardcore
Government Information technology and Services (GITS)
237

238. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
Medium users 40%
48%
Baby users
12%
Hardcore
Government Information technology and Services (GITS)
238

239. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
If you l k i t
look in terms of revenue growth f
f th from each group.
h
No influence on
the i
h increase of revenue at all.
f ll
Baby users = 48%
Government Information technology and Services (GITS)
239

240. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
If you l k i t
look in terms of revenue growth f
f th from each group.
h
Resulting in
increased
Medium users = 40% revenue to 5 percent.
Government Information technology and Services (GITS)
240

241. Research Examples for Social
Network
Influence of social network service on the purchase of
goods and services.
If you l k i t
look in terms of revenue growth f
f th from each group.
h
Resulting in reduced
revenue to 14 percent.
Hardcore = 12%
Government Information technology and Services (GITS)
241

242. Reference
http://socialmediagovernance.com/policies.php
http://www.howto.gov/social media/using social
http://www.howto.gov/social‐media/using‐social‐
media
p // qba o co /go e e po cy
http://www.inqbation.com/government‐policy‐
on‐the‐use‐of‐social‐media/
Government Information technology and Services (GITS)
242

243. Presented by
Onion Head
Siriporn Pongvinyoo
mrkokung@hotmail.com
Government Information technology and Services (GITS)
243