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58% use a variety of Messenger Wars: How Facebook lost its lead

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58% use a variety of IM apps because their
friends are spread over different networks.
Q: Why do you use different messaging apps?

73%
58%

57%

52%

54% 55%

55%

62%
47%

42%

12% 10%

Global

13%

10%

US

50%

10% 8%
Brazil

8%
Indonesia

11%

15%
7%
South Africa

Different friends use different apps

Because of different features

One for people I don't know well, other(s) for friends/family

It used to be free, it's not any more

Source: On Device Research, November 2013
N=3759, US, Brazil, China, South Africa, Indonesia smartphone owners

55%

12% 12%

China

×