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Visible differences between the US Messenger Wars: How Facebook lost its lead

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Visible differences between the US and China
Q: How often do you use these ways of staying in touch on your phone?
75%

72%

46%

71%

69%

44%
29%

29%

Social messaging apps

Voice calls

SMS

85%

81%

Email

79%
40%

61%

48%

Social messaging apps

Voice calls

More than 10 times a day
Source: On Device Research, November 2013
N=1406 in the US, n=544 in China, smartphone owners
Per country charts can be found in the annex at the end of the presentation.

41%

10%

SMS

Email
Daily

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