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The dominant way to stay in touch
Messaging apps aren’t just competing against each other.
They are challenging calling, texting and emailing on the phone.
Q: How often do you use these ways of staying in touch on your phone?
% of respondents
Average of 5 countries
Source: On Device Research, November 2013
N=3759, US, Brazil, China, South Africa, Indonesia smartphone owners
Per country charts can be found in the annex at the end of the presentation.
Once a day
At least once/day combined