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The dominant way to stay Messenger Wars: How Facebook lost its lead

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The dominant way to stay in touch
Messaging apps aren’t just competing against each other.
They are challenging calling, texting and emailing on the phone.
Q: How often do you use these ways of staying in touch on your phone?

% of respondents

Average of 5 countries
86%

75%

73%

60%

63%
40%

31% 33%
17%

9%

6%
Social messaging
10+ times/day

28%

Voice calls
2-3 times/day

Source: On Device Research, November 2013
N=3759, US, Brazil, China, South Africa, Indonesia smartphone owners

Per country charts can be found in the annex at the end of the presentation.

24% 24%
12%

7%
SMS
Once a day

Email
At least once/day combined

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