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Over 20% of sticker-users have Messenger Wars: How Facebook lost its lead

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Over 20% of sticker-users have purchased
paid stickers at least once
Q: Have you ever paid for stickers / emoji in messaging apps?

Have bought stickers at least once

11%
80%

Never

31%

19%

9%

Yes, once

More than once

Source: On Device Research, November 2013
N=2610, US, Brazil, China, South Africa, Indonesia smartphone owners

27%

14%

China

South Africa Indonesia

US

12%

Brazil

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