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Stickers are well known and Messenger Wars: How Facebook lost its lead

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Stickers are well known and actively used
by almost 40% of smartphone users
Q: Do you use stickers / emoji in messaging apps?
84%

Have used
74%
at least once

82%
69%

54%
46%
37%

35%
18%
US

24%
13%
Brazil

Use daily

Source: On Device Research, November 2013
N=3759, US, Brazil, China, South Africa, Indonesia smartphone owners

43%

38%

Indonesia

Never used

18%
South Africa

Have used

13%
China

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