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BBM shows significant popularity in Messenger Wars: How Facebook lost its lead

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BBM shows significant popularity
in Indonesia and South Africa
Our survey excluded BlackBerry owners so people who
use this messenger have installed the BBM app which
was released 3 weeks prior to the survey.
Q6. Which of these messaging services do you use at least once a week?
% of smartphone owners using weekly
37%

34%

13%

US
Source: On Device Research, November 2013
N=2524, US, South Africa, Indonesia smartphone owners

Indonesia

South Africa

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