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Even in the US, Facebook Messenger Wars: How Facebook lost its lead

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Even in the US, Facebook
Messenger is facing stiff competition
as WhatsApp gains popularity –
especially in the 16-24 age group
Q: Which social messaging app do you use at least once a week?

40%

46%
37%

51%

50%
39%

33%
22%

16-24
Source: On Device Research, November 2013
N=1167, US smartphone owners

25-34

Facebook Messenger

35-44

WhatsApp

Over 45

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