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WhatsApp is now the leader Messenger Wars: How Facebook lost its lead

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WhatsApp is now the leader in
social messaging apps across the
5 markets covered
Q: Which social messaging app do you use at least once a week?
44%
35%
28%
19%

WhatsApp

Facebook
Messenger

Source: On Device Research, November 2013
N=3759, US, Brazil, China, South Africa, Indonesia smartphone owners

WeChat

Twitter

17%

16%

BBM

Skype

×