Watch our on-demand webinar and deck to learn from Olapic and L2 how leading brands are using Instagram Ads, Shoppable Instagram, and User-Generated Content throughout the customer experience to drive significant increases in conversions, traffic, engagement and the bottom line.
Instagram Marketing: How To Use Instagram To Move The Needle
2. Chris Jaynes is the Director of Product Management at Olapic. He’s had
the privilege of working with some of the worlds top brands including,
IBM, Adidas, Ford, Starwood, JetBlue, and Pepsi during his time at
Google and Salesforce. At Olapic he’s focused on working with
Engineering and Account teams to create products that bring
authentic creative to Facebook Ads and enable innovative e-commerce
experiences.
As head of L2’s intelligence group Claude authors research, and
develops strategy briefings on emerging topics in digital for C-level
executives. Her consulting experience includes digital strategy
engagements Nike, Sephora, Chanel, Four Seasons, Coach, Ralph
Lauren, Under Amour, and Tiffany & Co. She’s appeared on Bloomberg,
CBC, CMO.com, Digiday, and Luxury Daily.
3. Please ask questions in the question box or
tweet @Olapic on Twitter
A survey will be sent following the webinar,
please let us know how we did!
4. 2014
50M pins each day on
Pinterest
More than 350M
photos are uploaded to
Facebook each day
70M photos are posted
on Instagram each day
460M PHOTOS DAILY
5. 70% 17% 12%
49% 24% 26%
17% 29% 52%
13% 25% 61%
36% 24% 40%
DAILY WEEKLY LESS OFTEN
18. thenorthface Rad pic! We love to share photos of exploring fans and show
them off on our website and in our marketing, including social media, e-mail,
in-store, and print. We’d love to feature your pic. Please reply with #MyTNF-
Pic to agree. Terms of Use: htt[...]
sammwise Eek! Holy smokes @thenorthface- I am so honored and stoked!!!
#MyTNFPic
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South Bend
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Shop our new summer collection & see how
our customers are wearing this year’s styles
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We believe a quality, good...
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It’s in the bag.
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CONTENT TYPE CLICKTHROUGH RATE
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$12.66 12.6
Wayfarer - Blue
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CONTENT TYPE CLICKTHROUGH RATE
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33 Likes · 4 Comments
South Bend
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Shop our new summer collection & see how
our customers are wearing this year’s styles
Free Shipping Worldwide!
We believe a quality, good...
www.southbend.com
Shop Now
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INSTALL NOW
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It’s in the bag.
Take 20% Off Your
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CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
Non-UGC -0.5%
$12.66 12.6
Wayfarer - Blue
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CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
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$3.20 1.8
34. SPARK
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33 Likes · 4 Comments
South Bend
Sponsored
Shop our new summer collection & see how
our customers are wearing this year’s styles
Free Shipping Worldwide!
We believe a quality, good...
www.southbend.com
Shop Now
Sponsored Post southbend Sponsored
INSTALL NOW
SHOP NOW
It’s in the bag.
Take 20% Off Your
Entire Cart
CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
Non-UGC -0.5%
$12.66 12.6
Wayfarer - Blue
Wayfarer - Blue
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
UGC 1.1%
$3.20 1.8