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Instagram Marketing: How To Use Instagram To Move The Needle
Chris Jaynes is the Director of Product Management at Olapic. He’s had
the privilege of working with some of the worlds top brands including,
IBM, Adidas, Ford, Starwood, JetBlue, and Pepsi during his time at
Google and Salesforce. At Olapic he’s focused on working with
Engineering and Account teams to create products that bring
authentic creative to Facebook Ads and enable innovative e-commerce
experiences.
As head of L2’s intelligence group Claude authors research, and
develops strategy briefings on emerging topics in digital for C-level
executives. Her consulting experience includes digital strategy
engagements Nike, Sephora, Chanel, Four Seasons, Coach, Ralph
Lauren, Under Amour, and Tiffany & Co. She’s appeared on Bloomberg,
CBC, CMO.com, Digiday, and Luxury Daily.
Please ask questions in the question box or
tweet @Olapic on Twitter
A survey will be sent following the webinar,
please let us know how we did!
2014
50M pins each day on
Pinterest
More than 350M
photos are uploaded to
Facebook each day
70M photos are posted
on Instagram each day
460M PHOTOS DAILY
70% 17% 12%
49% 24% 26%
17% 29% 52%
13% 25% 61%
36% 24% 40%
DAILY WEEKLY LESS OFTEN
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
thenorthface Rad pic! We love to share photos of exploring fans and show
them off on our website and in our marketing, including social media, e-mail,
in-store, and print. We’d love to feature your pic. Please reply with #MyTNF-
Pic to agree. Terms of Use: htt[...]
sammwise Eek! Holy smokes @thenorthface- I am so honored and stoked!!!
#MyTNFPic
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle
southbend Sponsored
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Instagram Marketing: How To Use Instagram To Move The Needle
southbend Sponsored
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southbend Sponsored
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southbend Sponsored
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LINK ADS VIDEO ADS APP INSTALL ADS
Native FB targeting (location, demographic, etc.)
Partner Categories
Custom Audiences
Lookalike Audiences
Flexible TargetingSponsored
LEARN MORE
westelm
VIDEO LINK AD
1:1 aspect ratio
FORMAT
File type: .jpg | .png
Maximum: 10MB
FILE SIZE
Minimum: 640 X 640
DIMENSIONS
Maximum: 1936 X 1936
Available: Book Now,
Download Now, Learn
More, Shop Now,
Sign Up
CALLS TO ACTION
iOS: Opens in Instagram
browswer
LINKS
Android: Opens in
default broswer
Maximum: 175 characters
CAPTION
URL’s in caption are
discouraged
1:1 aspect ratio
FORMAT
File type: .mp4
Maximum: 10MB
FILE SIZE
Minimum: 640 X 640
DIMENSIONS
Maximum: 1936 X 1936
Minimum: 2.5 seconds
VIDEO LENGTH
Maximum: 15 seconds
Audio: H264 | VP8
ALLOWED CODES
Video: AAC | VorbisMaximum: 175 characters
CAPTION
URL’s in caption are
discouraged
Sponsored
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westelm
Sponsored
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coach
#coachfromabove
FOCAL POINT RULE OF THIRDS LIGHTING
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South Bend
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our customers are wearing this year’s styles
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We believe a quality, good...
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It’s in the bag.
Take 20% Off Your
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CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
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33 Likes · 4 Comments
South Bend
Sponsored
Shop our new summer collection & see how
our customers are wearing this year’s styles
Free Shipping Worldwide!
We believe a quality, good...
www.southbend.com
Shop Now
Sponsored Post southbend Sponsored
INSTALL NOW
SHOP NOW
It’s in the bag.
Take 20% Off Your
Entire Cart
CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
Non-UGC -0.5%
$12.66 12.6
Wayfarer - Blue
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CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
UGC 1.1%
$3.20 1.8
SPARK
SHOPBLOGHOME COLLECTION GALLERY
SPARK
SHOPBLOGHOME COLLECTION GALLERY
SPARK
33 Likes · 4 Comments
South Bend
Sponsored
Shop our new summer collection & see how
our customers are wearing this year’s styles
Free Shipping Worldwide!
We believe a quality, good...
www.southbend.com
Shop Now
Sponsored Post southbend Sponsored
INSTALL NOW
SHOP NOW
It’s in the bag.
Take 20% Off Your
Entire Cart
CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
Non-UGC -0.5%
$12.66 12.6
Wayfarer - Blue
Wayfarer - Blue
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
UGC 1.1%
$3.20 1.8
SPARK
SHOPBLOGHOME COLLECTION GALLERY
SPARK
SHOPBLOGHOME COLLECTION GALLERY
SPARK
33 Likes · 4 Comments
South Bend
Sponsored
Shop our new summer collection & see how
our customers are wearing this year’s styles
Free Shipping Worldwide!
We believe a quality, good...
www.southbend.com
Shop Now
Sponsored Post southbend Sponsored
INSTALL NOW
SHOP NOW
It’s in the bag.
Take 20% Off Your
Entire Cart
CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
Non-UGC -0.5%
$12.66 12.6
Wayfarer - Blue
Wayfarer - Blue
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
UGC 1.1%
$3.20 1.8
SPARK
SHOPBLOGHOME COLLECTION GALLERY
SPARK
SHOPBLOGHOME COLLECTION GALLERY
SPARK
33 Likes · 4 Comments
South Bend
Sponsored
Shop our new summer collection & see how
our customers are wearing this year’s styles
Free Shipping Worldwide!
We believe a quality, good...
www.southbend.com
Shop Now
Sponsored Post southbend Sponsored
INSTALL NOW
SHOP NOW
It’s in the bag.
Take 20% Off Your
Entire Cart
CTR CPA
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
Non-UGC -0.5%
$12.66 12.6
Wayfarer - Blue
Wayfarer - Blue
CONTENT TYPE CLICKTHROUGH RATE
COST PER ACTION AD FREQUENCY
UGC 1.1%
$3.20 1.8
Instagram Marketing: How To Use Instagram To Move The Needle
Instagram Marketing: How To Use Instagram To Move The Needle

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Instagram Marketing: How To Use Instagram To Move The Needle

  • 2. Chris Jaynes is the Director of Product Management at Olapic. He’s had the privilege of working with some of the worlds top brands including, IBM, Adidas, Ford, Starwood, JetBlue, and Pepsi during his time at Google and Salesforce. At Olapic he’s focused on working with Engineering and Account teams to create products that bring authentic creative to Facebook Ads and enable innovative e-commerce experiences. As head of L2’s intelligence group Claude authors research, and develops strategy briefings on emerging topics in digital for C-level executives. Her consulting experience includes digital strategy engagements Nike, Sephora, Chanel, Four Seasons, Coach, Ralph Lauren, Under Amour, and Tiffany & Co. She’s appeared on Bloomberg, CBC, CMO.com, Digiday, and Luxury Daily.
  • 3. Please ask questions in the question box or tweet @Olapic on Twitter A survey will be sent following the webinar, please let us know how we did!
  • 4. 2014 50M pins each day on Pinterest More than 350M photos are uploaded to Facebook each day 70M photos are posted on Instagram each day 460M PHOTOS DAILY
  • 5. 70% 17% 12% 49% 24% 26% 17% 29% 52% 13% 25% 61% 36% 24% 40% DAILY WEEKLY LESS OFTEN
  • 18. thenorthface Rad pic! We love to share photos of exploring fans and show them off on our website and in our marketing, including social media, e-mail, in-store, and print. We’d love to feature your pic. Please reply with #MyTNF- Pic to agree. Terms of Use: htt[...] sammwise Eek! Holy smokes @thenorthface- I am so honored and stoked!!! #MyTNFPic
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  • 26. VIDEO LINK AD 1:1 aspect ratio FORMAT File type: .jpg | .png Maximum: 10MB FILE SIZE Minimum: 640 X 640 DIMENSIONS Maximum: 1936 X 1936 Available: Book Now, Download Now, Learn More, Shop Now, Sign Up CALLS TO ACTION iOS: Opens in Instagram browswer LINKS Android: Opens in default broswer Maximum: 175 characters CAPTION URL’s in caption are discouraged 1:1 aspect ratio FORMAT File type: .mp4 Maximum: 10MB FILE SIZE Minimum: 640 X 640 DIMENSIONS Maximum: 1936 X 1936 Minimum: 2.5 seconds VIDEO LENGTH Maximum: 15 seconds Audio: H264 | VP8 ALLOWED CODES Video: AAC | VorbisMaximum: 175 characters CAPTION URL’s in caption are discouraged
  • 29. FOCAL POINT RULE OF THIRDS LIGHTING
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  • 34. SPARK SHOPBLOGHOME COLLECTION GALLERY SPARK SHOPBLOGHOME COLLECTION GALLERY SPARK 33 Likes · 4 Comments South Bend Sponsored Shop our new summer collection & see how our customers are wearing this year’s styles Free Shipping Worldwide! We believe a quality, good... www.southbend.com Shop Now Sponsored Post southbend Sponsored INSTALL NOW SHOP NOW It’s in the bag. Take 20% Off Your Entire Cart CTR CPA CONTENT TYPE CLICKTHROUGH RATE COST PER ACTION AD FREQUENCY Non-UGC -0.5% $12.66 12.6 Wayfarer - Blue Wayfarer - Blue CONTENT TYPE CLICKTHROUGH RATE COST PER ACTION AD FREQUENCY UGC 1.1% $3.20 1.8