This document provides an overview of pitching basics, tips, and tricks. It defines what a pitch is and discusses pitch types and lengths. It recommends including a problem, solution, and cost in a pitch and starting with "why". The document also suggests engaging the audience with a story, focusing on benefits for the audience, keeping the pitch short, and defining next steps. Additional tips include using "you" instead of "we" and being specific with examples and numbers. Context and knowing your audience are also important factors for an effective pitch.

1. PITCHING:
BASICS, TIPS&TRICKS.
> by Oksana Krykun

2. Oksana Krykun
4 yrs TEDx experience
Co-founder @Speak2me project
Mentor @1991 incubator
_____________________________
About 10 yrs of total
presentation experience

3. What is “pitch*”?
> the quality of a sound governed by the
rate of vibrations producing it; the
degree of highness or lowness of a tone.
> throw (the ball) for the batter to try
to hit.
*Google Translate

4. 30 seconds rule

5. Types of pitch
> 5-30 sec
> 2-5 min
> 7 min

6. Bad elevator pitch example (looking for a
job)
Good pitch example (Evernote)

7. PITCHING | BASICS.

8. PROBLEM > SOLUTION > COST .

9. Goal.

10. Idea.

11. Start with “why”.

12. Audience.

13. Content.

14. Story.

15. Tell a story about client`s...
... business and your solution.
... customers and your solution.
... dream and your solution.

16. + mind the context.
You are the first to present.
the last to present.
speaking after lunch.
speaking in the evening.

17. Elevator: you
Slow elevator: you, maybe something to show from your pockets.
Lunch: you , maybe something to show, napkins to draw on, alcohol
Conference room meeting: laptop, slides, handout
Executive review: laptop, slides, handout, yes-men
Context | Premises:

18. BASICS | SUMMARY:
A pitch should have an aim
A pitch should have the main idea
Know your audience
Develop content
Tell a story
Consider context

19. TCD IKEA pitch example

20. PITCHING | TIPS.

21. PROBLEM > SOLUTION > COST .

22. Pitch canvas | Canvanizer

23. > Engage your audience into a story
> Tell your personal story
> Create tension
> Make your examples “alive”
> Don`t tell it - show it!
> STAR moment
> Positive ending

29. Prepare yourself for negotiations. Know your
BATNA.

30. No professional jargon.

31. Talk about benefits for audience from your
solution.

32. Be specific*. Even in numbers.
*From psychology

33. Keep it short: 10-15 min.

34. Use “You” instead of “We”.

35. Define next steps.

37. PITCHING | TRICKS.

40. To read/watch:

41. • ted.com
• Nancy Duarte: The secret structure of great talks
• Succes framework
• Death by power point by Kapterev
• Masterstvo prezentazii by Kapterev
• TED on slide decks
• Facebook: Speak2me

42. Facebook: Aksena Krykun
Email: oksana.krykun@eleks.com