Jeremy Waite from Salesforce Marketing Cloud, speaker deck from Oi West. All the speaker decks from the conference can be found on our SlideShare account.

1. #OiWest

3. Marketing That
Changes Lives.
@JeremyWaite
Head of Strategy, EMEA
Salesforce Marketing Cloud
jeremy.waite@salesforce.com

4. “Marketing used to be about creating
a myth and selling it. It’s now about
finding a truth and sharing it.”
Marc Mathieu
Unilever SVP Marketing

6. “We ask too much of technology
and not enough of ourselves.”
Nate Silver
@natesilver538

7. Introducing the Salesforce Customer Success Platform
Helping Your Customers Love You

8. The Internet of Customers
Data From Devices, Apps, Sensors And More Should Improve Their Experience

9. We Need To Build Loyal Relationships. Faster.
UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys

12. There’s No Such Thing As…
@Scobleizer
#BigData

13. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
What is #BigData?
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected

14. 36 37 38 40 41 4239

15. 37º 38º 40º 41º39º

16. 39º
CELSIUS

19. • 8,000 Data Points / Second per Bed
• A 20 Bed ICU Is Responsible For 9.3m Decisions / Year

20. How will you turn billions of events into
proactive engagement?

21. Single View
What Does It Look Like?
Sales
Service
Apps
Marketing
Analytics
Communities
Devices
What if your was all connected?

22. Precision Marketing
Building A Customer Company
Real-­‐Time
Events
Rich
Contextual
Data
1011101100010001111101001010101
0110000100101101110001000010001
0001101110110001000111110100101
0101011000010010110111000100001
0001000110111011000100011111010
0101010101100001001011011100010
000100010001
Analyse
Compute
The
Perfect
Response
Deliver
The
Precise
ac<on
Proac<vely
and
In
Context

26. “Information is powerful but it is
how we use it that will define us.”
Avinash Kaushik
@avinash

27. 1% à £200m

32. “Technology is nothing. What’s
important is that you have faith in
people, that they’re basically good
and smart, and if you give them tools,
they’ll do wonderful things with them.”
Steve Jobs
Apple, NeXT, Pixar

33. @HackingData

35. thank y u
@JeremyWaite