4 Questions About Amazon.com that Every Marketer Should Ask
By Sean Muzzy, CEO, NA, Neo@Ogilvy via Ogilvydo
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4 Questions About Amazon.com that Every Marketer Must Ask
1. by
SEAN
MUZZY
THE MEGA-RETAILER
IS NOT ONLY SELLING,
IT’S ALSO BECOME CONSUMERS’
FAVORITE SEARCH ENGINE.
ARE YOU PREPARED TO
MAKE THE MOST OF IT?
Customers aren’t just buying on Amazon—they’re also searching for reviews on the site and “showrooming,” too (viewing a product in store while looking for deals online). Meanwhile, IBM recently reported
that 17% of Cyber Monday transactions occurred through a mobile device—a 55% spike over last year.
Here’s what marketers and sellers should be asking themselves in the face of all this.
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UT MY
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I USE A
YP
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D
SHOUL SE OR SELL M
ertising
I
nd adv
T
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ADVER
its med
ta busi
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as imp
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ow firm
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, look t
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t sellin
capabi
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u’re no
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gra
Even if
un pro
ds or r
ta
produc
fN
erica, o
rth Am
cer, No
tive Offi
f Execu
the Chie
uzzy is
Sean M
ilv
eo@Og
y.
ContinuousCommerce.ogilvydo.com