The Ogilvy Commonhealth team experienced a vast array of interactive technology on display at SXSW 2015. Here is a snapshot of some of the most innovative technologies.

1. Interesting Technologies
Matt Balogh | G. Kofi Annan | Martha Walz
2015
OCHWW
@SXSW

2. TECHNOLOGY ON
DISPLAY AT SXSW

3. THE MAIN EXPO HALL FROM ABOVE
Three massive expo halls: Main Hall, Med Tech, and Gaming

4. 3D PRINTED EXCHANGEABLE PROSTHETIC
In the same way NASA was able to email a wrench to space, the 3D printing movement is
revolutionizing prosthetics and making devices accessible to more people.

5. A FULLER VR
EXPERIENCE
Addition of environmental sensors
and haptic feedback is making
virtual reality a more fully
immersive experience

6. REMOTE VISION TESTING
Portable technologies bring the full power of the optometrist’s office to you

7. HP SPROUT 3D MONITOR
Advanced camera and projection technologies allow professionals to work across
surfaces and in 2D and 3D spaces simultaneously

8. GOOGLE EARTH STORYTELLING
Similar to the style that’s common with first-person shooter games, multiple video formats
(e.g. first person view, documentary, panorama, etc.) and user-controlled interactivity
are being used to breathe new life into digital storytelling

9. NASA SOCIAL COMMAND CENTER
Mission Control for social media

10. IBM SOCIAL ENGAGEMENT CENTER
The power of a sophisticated analytics engine, flexible and easy-to-setup views, and eye-catching
visualizations showcased the ability to integrate enterprise data with social

11. LEVITATING
PARTICLES USING
AUDIO WAVES
Tech that can move particles in
space can provide a completely
sterile environment for mixing and
manufacturing pharmaceuticals

12. MIT HACKING
MEDICINE
FRAMEWORK
“Hacking” is traditionally viewed as
highly technical, but it takes
diversity to succeed at innovation,
especially in healthcare

13. A TRAILER FULL OF IOT
The Internet of Things (IoT) was on full display

14. A REAL
HOLODECK
Star Trek tech has become reality

15. NASA USING
OCULUS TO
WALK ON MARS
Virtual reality can put users on the
surface of the red planet

16. IHEARTALIVE
A quick calculation of your aortic
stiffness as compared to other
people of various ages and
populations helps track your
internal age rather than focusing
on outward appearance metrics

17. LOOKING
FORWARD
TO 2016