1. Wassup
Issue 7 January 2012

2. Wassup
The cultural trends magazine from
Ogilvy & Mather Asia Pacific
Edited & designed by Kunal Sinha
Editorial assistant: Lara Farrar
Correspondents:
Astrid Savitri (Jakarta)
Elaine Dai (Beijing)
Timothy Sarker (Dhaka)
Naima Hamid (Dhaka)
Neha Punjabi (Mumbai)
Donnah Alcoseba (Makati City)
Wine Chua-Leonardo (Makati City)
Tania Chan (Singapore)
Naoko Ito (Tokyo)
Azusa Fukai (Tokyo)
Natalie Gruis (Ho Chi Minh City)
Siddharth Roy (Colombo)
Mei Wu (Taipei)
Caryl Heah (Kuala Lumpur)
Beatrice Yong (Kuala Lumpur)
Josephine Phang (Kuala Lumpur)
Scheherezade Saadat (Lahore)
Serena Park (Seoul)
© Ogilvy & Mather Asia Pacific, 2012

3. Move over Greeks. The Big Fat Wedding is happening now, and in Asia. If there is one
event in a lifetime when families let go of their wallets and inhibitions, it is at the
wedding. The heady mix of traditional rituals with what they see on the big screen tells
us something about a cultural melting pot. Why is the seating arrangement at Chinese
weddings in the Western banquet style, while the food is always typically local? Why are
some families choosing to forego inviting everyone they know, rather fly a smaller
number of guests to an intimate seaside resort for the big day? To find answers, we
turned to wedding planners. Get a sense of the color and flamboyance in the first issue
of this year.
We then get up close and personal with village folks. Even as the wave of migration from
rural to urban areas continues unabated, the majority of Asia’s inhabitants live in
villages. But they are no longer isolated: mobile phones, television and better
transportation means they are well connected with the city. That has changed
everything: their expectations, what they want their children to be.
The discontent with politics and national leadership is a recurring theme. It is making
people angry and tense. India’s Outlook magazine brought out a special issue called ‘The
Age of Rage’ this month. Should businesses be wary of the angry customer? They should,
because he or she is no longer going to accept shoddy products or broken promises.
Wassup is an early warning system of consumer sentiment, so be mindful of what we
report.
Plunge right in. At eighty-two pages, this is our meatiest issue ever.

4. 14 countries.
20 correspondents deeply immersed in
popular and leading edge culture bring you
Cultural Insights that will make a world of
difference to your business
SOUTH KOREA
BANGLADESH
PHILIPPINES
SINGAPORE
INDONESIA
SRI LANKA
THAILAND
MALAYSIA
PAKISTAN
VIETNAM
TAIWAN
JAPAN
CHINA
INDIA

5. contents
Look who’s talking:
Meet the Wedding Planners
Knowing me, Knowing you:
Village folks
Movie of the Year
Rage against
Waiting list
Tense about
Favorite Green Brands

6. Look who’s talking
Look who’s talking
Meet the Wedding Planners

7. Look who’s talking …
PAKISTAN
When it comes to weddings in Pakistan, there is one thing that is
guaranteed: Couples will go all out to make their fairytale wedding
mixed with tradition come true!
According to Jalal, a renowned Pakistani wedding planner who
works for the famous J&S event management company (the
company has planned weddings for the rich and famous as well as
concerts for international celebrities such as Edward Maya and
Bryan Adams) a good floor plan, event manager and location are
crucial to making a wedding one that is memorable. Weddings in
Pakistan usually last for four days and are one of the most important
events for families.
All eyes will be on the bride, which means a lot of money is spent on
wedding attire that is decorated with traditional and very intricate
embroidery and beading from top to bottom to ensure she looks
nothing short of a royal Mughal princess. The father of the bride is
responsible for the cuisine, which typically consists of elaborate
spreads of scrumptious desi dishes ranging from biryani and korma
to modern fusion and Mediterranean fare. Each event has up to six
main course dishes. While Pakistani weddings typically have three
main functions, they now also include bachelor and bachelorette
parties as well as qawwali night and a post-wedding brunch.
Throughout the lengthy affair, the mother of the bride plays a
pivotal role. She is tasked with adorning her daughter in up to four
expensive and exclusive jewelry sets. Jewels are also exchanged
between the families at each of the five wedding events. The groom
also takes part in the glamour with his wedding attire costing around
$2,300. The bride’s wedding clothes usually run between $3,000
and $5,000.
With so many decisions to be made about decorations, location and
activities, more Pakistani families are investing in wedding planners
for help. To save money, more Pakistani newlyweds are opting to go
to the Far East on honeymoons.

8. Look who’s talking …
SINGAPORE
An interview with Deirdre Foo
THOUGHTS ON MODERN WEDDINGS
For many young Singaporeans, their notion of a wedding is a lot
more Westernized, but we are often held back due to Chinese
customs.
For us, the 100 table banquet is unnecessary. Our wedding should
be about the people who truly matter. But it’s a tough battle
because being Asian, we will always try and respect our parents’
wishes.
MUST HAVES
Your own personal touch. Weddings tend to be rather cookie-
cutter and commercialized so it was important for me to inject my
own style into the wedding. From personalized, hand-written
place cards to the bonnataires that don’t have flowers.
LOCATION
In terms of locations, I’d say the more unique the better. But
most importantly, pick a place that means something to you as a
couple and that feels instinctively right – not by the availability of
a hotel ballroom.
WHAT’S IN
The releasing of balloons/lanterns is quite a big thing, as are
photo booths. The general trend is to involve your guests in a
meaningful way.
HONEYMOONS
Many couples these days are into short honeymoons – possibly
because of work constraints. It really works out though! I have a
friend who did her honeymoon over 2 years but she got to go to 3
different countries and kept her post-marital bliss for a lot longer.
COST
In Singapore, it ranges from $50,000
- $80,000 – depending on the
number of tables at the banquet.
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9. Look who’s talking …
MALAYSIA
Meet Ratna Rashidi of Perfect Day Planner Ratna Rashidi
(http://perfectdayplanner.blogspot.com/); a wedding planner
with eight years under her belt in the industry. She typically
plans weddings for Malay couples, and her clientele can be
divided into three groups: yuppies, or young urban
professionals who lead busy lives leaving them with little time
to plan; motherless grooms, who need a feminine hand; and
families for which this is the first wedding, and require her
expertise.
Akad Nikah; the solemnization ceremony in a
Malay wedding.
Her clients usually engage her services for one or more of
three ceremonies important in Malay marriages: the
engagement ceremony; the akad nikah, or solemnization
ceremony; and the wedding reception that follows the akad
nikah. On average, her clients will spend only about 20,000
MYR (about $6,300) on their weddings, preferring to splurge
on their honeymoons instead. Typically, the cost of the
wedding is split between the bridal couple and their parents,
with the couple footing the bill for smaller items such as
invitation cards and wedding favors, and their parents
covering the bigger costs, like the ballroom and catering.
According Ratna, there are two trends influencing Malaysian
wedding customs today. One is the influence of Western
wedding culture – while the traditional customs are still
important and included, Malaysian weddings are increasingly
incorporating Western touches into traditional customs. For
example, despite Malaysia’s hot, humid and capricious
weather, garden themed weddings are extremely popular
among couples. Western influence is also evident in the
brides’ gowns. Increasingly, some Malay brides will forgo the
traditional Malay dress for a Western wedding dress, or they
will incorporate Western bridal styles, such as the color white
and more risqué designs, into the traditional Malay dress. Traditional Malay dress in the style of a wedding gown
and a Western style wedding gown.
The second trend Ratna noticed is the increasing desire for
couples to create weddings that reflect their personalities.
One example involves a groom and a drum instructor giving a
drum performance during his reception. In the past, weddings
were almost solely dictated by what the couple’s parents
wanted. However, now couples are asserting more say in
creating the kind of wedding they want – they feel that they
have a right to since they are also financially contributing.
Ratna believes this desire for a more personalized wedding is
born out of a desire to stand out from the rest – by creating a
wedding that is memorable and better than others’. “There’s
an ‘I want to do better than the Jones’ mentality,’” Ratna
explained.
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Garden themed wedding decorations.

10. Look who’s talking …
SRI LANKA
Nelunika Wejeshijnghe (aka Nels) has always been into party
planning with her cousins and friends for fun. For every occasion -
Christmas, New Years, birthdays - Nels and her gang were busy
planning parties. That soon took a back seat when she started
working.
During her account management sting at Ogilvy Sir Lanka, Nels
got a real taste of events, thanks largely to her client Ceylon
Tobacco Company. At the same time, her cousin began managing
a wedding magazine business. He wanted to expand his business
to include wedding planning and other wedding-related events.
Nels leaped at the opportunity. Over the next 18 months, Nels
ended up planning around 15 weddings.
“Wedding planners have been around for some time. We’re the
latest entrants,” said Nels. According to her her busy schedule as
a wedding planner, such professionals are becoming must-haves
at weddings in Sri Lanka. “Of course, its still skewed towards the
urban affluent class,” she said. Not surprisingly, considering the
average budget range is between $10,000 and $20,000.
According to Nels, the important aspects of a wedding are the
venue, the designer of wedding clothes and wedding brands.
What brands couples use at their weddings indicate social status.
“Hosting a daughter’s wedding at the Hilton says a lot about the
father of the bride. Attending a reception at such a venue also
helps the invitee make an impression among his or her social
circle,” she said. Plus there are added benefits such as great
service, food and accessibility in terms of transportation.
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11. Look who’s talking …
“Local clients always play it safe when it comes to venues. They’d prefer an enclosed space to avoid risks
of bad weather and also other associated benefits, which you get from a hotel. Whereas expat clients are
far more adventurous. That’s also because they bring foreign friends in town to attend the wedding, so
they would much rather prefer a beach wedding than a wedding in a hotel.”
“Who dressed the bride, who did her make-up… are the most discussed topics among the women invitees
at a wedding,” Nels said. With many weddings being covered by popular media, these elements become
extremely important.
Similar to weddings in other cultures, Sri Lankan weddings today are less about tradition and more about
celebration. “Gone are the days of unending Poruwa ceremonies,” Nels said. “People just want to have a
ball.”
Honeymoon planning is not as important for wedding planners. “Honeymoon destinations are often given
as a surprise gift to the newlyweds by friends and relatives so they decide themselves,” she said.
On a more philosophical note, Nels says that being a wedding planner can be a thankless job and
frustrating at times. “There are clients who have already decided what they want. They just want the
planners to execute. And then there are those who simply treat you as their secretary, only wanting you
to coordinate meetings and negotiate rates. No input on anything else. But there are clients who come
with an absolutely open brief. They just give you a budget and ask you to organize something that people
will talk about and remember. These are also the people who print the names of the wedding planner on
the invitations. What better way to advertise ourselves! And when they start the wedding celebration,
they first thank the wedding planners. It’s icing on the cake,” she said. 11

12. Look who’s talking …
VIETNAM
This is Thuy, a busy professional and the official wedding planner of her own wedding
this year in Vietnam. Her wedding was held in Vietnamese tradition: a ceremony at
home with family followed by a reception at a local well-loved restaurant. Both families
were heavily involved in the day’s preparations. The traditional ceremony invites the
groom’s family to bring several gifts to the bride’s family covered in a red cloth to
express their desire for the bride: a roast pig, ao dai, gold rings, gold jewelry, money,
wine, tea and fruit. Both parents invite their guests to a dinner and celebration in the
evening to toast the new couple.
The Traditional Ceremony
The Banquet
However, like many modern brides in
Vietnam , Thuy wanted to do
something less formal and in her own
taste and style, deciding to have a
separate party just for friends after her
wedding day with family.
This took her over the usual $10,000
budget for a wedding, but with
memories she can look back on worth
so much more.
12

13. Look who’s talking …
TAIWAN
Wedding planners, also called a bride secretary in Taiwan,
have to know both the traditional customs and what's trendy
so they can make the bride’s dream come true and satisfy
the needs of the parents.
Lucy has been a wedding planner for about 4 years. She says
that the job is not as fancy as it may look: “Most people think
all we do is have parties all the time, but they do not see the
preparation and trivial aspects behind the job.”
A wedding costs about NT$1 million~NT$2million, the price
includes the process of getting married, the wedding
banquet, and wedding photos. The expenditure can usually
be balanced out by receiving the traditional red envelope,
which contains monetary gifts from wedding guests.
However, if a couple wants a dream wedding, they have to
shoulder more of the cost. For example, some brides like to
plan their weddings Western style at a manor during the fall
season to get the look of weddings seen in the movies.
“Brides of this generation take more control than
before; they will tell us what their ideas are, or even the
details of the execution, so sometimes you will see that
the invitation is designed by the bride,” Lucy said.
However, in order to increase the value of a wedding
planner, Lucy likes to plan some activities during the
wedding, such as inviting male guests to come on stage,
but not to throw and catch the bridal bouquet but
cauliflower. Of course the man that catches the
cauliflower is terribly sad as he’s the next in line.
Except the funny parts, Lucy says wedding planners also
edit a video for others to share the memories of the
bride and groom. “It usually touches everyone because
you can see the bride and grooms family and friends”.
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14. Snapshots from a Taiwanese wedding
There are usually wedding photos and a guest book to share their happiness.
Photos by Lucy
14

15. It’s popular now to have the wedding ceremony outdoors, especially in fall.
15

16. Snapshots from a Taiwanese wedding
Brides in Taiwan often have the 3 different looks through the wedding day: the
invitation,the show up, and escorting the visitor out, while the groom will have
only one look because men are not the point (as we know).
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Photos by Lucy

17. Also, it’s common to invite friends to sing a song or play music in Taiwan because
people think it is a way to express their blessing.
17

18. A Chinese groom is picking up the bride at her family home
Chinese wedding cake with the “double
happiness” symbol on the top
The new couple’s friends are “disturbing the bridal room” by
Chinese wedding photography Friends at the new couples house to “disturbing the bridal
requesting the new couple and playing games
room”
A Chinese wedding in hotel
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Wedding reception in a five star hotel The tea ceremony

19. Look who’s talking …
CHINA
Vivian Lee is a 29-year-old independent wedding planner in Shanghai. She has been trained at Weddings
Beautiful, an American association of professional wedding planners that provides quality education to aspiring
wedding planners worldwide as well as issues professional certification to qualified wedding planners. Vivian has
been working in the industry for 3 years, she is very happy to share some of her knowledge about modern
Chinese weddings with us:
A wedding is one of the most important and significant ceremonies in Chinese culture. Average Chinese couples
are willing to spend more on weddings compare to their Western counterparts. More importantly, an affluent
Chinese middle class is growing in big cities such as Shanghai, Beijing and Shenzhen, therefore, the
cost of weddings is increasing steadily in those cities. According to Vivian’s previous experience, the average
wedding budget in Shanghai is between 150,000 yuan to 250,000 RMB. Some couples who are from wealthy
families or make decent incomes even spend up to 400,000 RMB because their families want to show status
through wedding.
Modern Chinese weddings in big cities, such as Shanghai, are combinations of Eastern and Western cultures.
Chinese traditional weddings are rich with symbols, traditions and rituals. However, many of them have been lost
over time. They are practiced in family beliefs and respect to committed marriage relationship. For instance, the
choice of the wedding date is very important, some couples or their parents will ask astrologists to study their
birth date and birth time to choose a date that is considered lucky. For example, a date with even numbers is
considered luckier. In China, there is an old saying that “good things come in pairs.” Chinese wedding ceremonies
are usually scheduled to begin on the half hour because it is believed that time is on the upswing then.
There are also many cultural symbols that appear with weddings. The symbol of “double happiness” may be used
on invitations, decorations and cakes. Tea ceremonies are also popular. The original way of the tea ceremony
was conducted for the bride to privately serve her own family before the wedding ceremony and for the
newlyweds to serve the groom’s family together following the marriage vows. However, many Chinese couples
who adopt this custom in modern weddings only have one tea ceremony with both ceremonies present, which
usually takes place after the end of the marriage ceremony.
Modern wedding receptions usually take place in four or five star hotels. A wedding host will lead the ceremony
with activities including introducing the couple, having the couple’s families give a speech, creating games for a
new couple to play in front of all guests, announcing marriage and the tea ceremony etc. This is followed by a
banquet that serves Chinese food and alcohol. New couples have to go to each table to toast their guests. At
most modern Chinese weddings, the bride wears three different dresses during the ceremony. The first is the
Western style white wedding dress during the wedding ceremony. The second dress is a traditional Chinese
wedding dress that is used at the banquet. The last dress is called the bride’s going away dress. At night, the
couple’s friends will visit the new couples house to “disturb the bridal room” by asking the new couple to play
games, which ends the wedding day.
A large percentage of Chinese couples prefer using wedding planning companies or wedding planners because
they are able to come up with more ideas. They save time and make sure everything goes smoothly on the
special day. Must-haves for Chinese weddings include engagement rings and wedding bands, wedding
photography, wedding cars, ceremony and banquet, wedding host and wedding gifts.
Today more and more Chinese couples want personalized weddings in China and abroad. One emerging trend
are destination weddings since a large number of Chinese female celebrities who recently married had
destination weddings, such as Barbie Hsu. Popular honeymoon destinations are Sanya, the Maldives, Bali, Spain
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and Thailand.

20. Look who’s talking …
INDONESIA
TJAN ING ING,THE MOTHER WHO PLANNED HER DAUGHTER’S WEDDING
“Finally comes the day when my daughter is getting married. It’s a mixed feeling between excitement and
worry. The biggest worry that comes to mind is about the new life she will have.”
An Indonesian with a Chinese background, Tjan’s planning starts with choosing a good date for the wedding.
Traditionally, the good date will impact the life the couple will have in the future. It was decided to have it after
Chinese New Year since it’s considered bad to have it before. Tjan then planned to leave other decisions to the
couple, but, being a mom, she was actually involved in everything from deciding the gown, the color theme,
invitation, decoration and the cuisine.
Required activities are Sangjit and Tea Pay. “These are
the Chinese traditions that we should keep,” she said.
Sangjit acts as a traditional proposal between the two
families. The groom’s family comes over to exchange
gifts with the bride’s family. The gifts are traditional
clothing from top to bottom, and for the groom, they
have to bring two red envelops of money called “Uang
Susu” or in English, “Milk fee”.
The bride’s family is supposed to receive both envelops
and return the bigger one to the groom at the end of
Sangjit event to show that “you don’t buy my daughter,
you just pay a respect to me for raising her.”
The Tea Pay is when the couple pays respect to the elders, and when the family wishes them a happy
marriage by giving the red envelop “Angpao”. “I did it when I got married too,” said the mother of three.
For the reception, “She [the bride] wants the color theme to be black and gold, and I’m trying to be more
modern and agree to that, but I think there should have been at least a little bit of red [Chinese traditional
color for marriage] or pink,” said the mother who eventually ordered peach-colored flowers on every dining
table at the reception.
They are having the reception at the Ritz
Carlton Hotel in Jakarta, with 60 dining tables.
Sit down receptions are becoming common in
Jakarta. People are trying to invite fewer
guests, making the ceremony more and more
personal instead of having a standing buffet
with a thousand people.
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21. Look who’s talking …
The reception starts with a jazzy orchestra, which finally welcomes the two families and the couple. These
families are the celebrities of the night and sit at a special dining table on the stage, facing the guest tables.
“It’s a little awkward when you’re put under the spotlight and people are observing you, what you wear top
down, but I can still enjoy the dinner and champagne.”
On the menu, there must be shark fin soup and bird’s nest. These are the traditional celebration cuisines for
Chinese. “So out of all the 10 cuisine we have, we have shark fin soup as one of the appetizer, then we mix it
with Indonesian foods like Bangka noodles because the groom’s family comes from Bangka, and we also have
pasta and steak because the couple loves it, then we ended it with bird’s nest and chocolate cake as dessert.”
As always, there are toasts, the wedding cake cutting and a little bit of
video showing the morning church ceremony and Sangjit. For the couple
and their friends, they have the after party with hard liquor and live
music. “My husband also had drinks with his business partners. He said
there is this guy who got drunk and slept on the table for a bit and they
have to bring him to the room. They also took a photo booth picture
together,” she said as she shows the picture.
“We planned on the budget to be
under 2 BILLION RUPIAH in total for
the reception - Sangjit, gowns and
all. But it ended up to be 2.5 billion
Rupiah at the end. It’s very costly
we thought, all that money for just
2 days, it’s a waste of money. But at
the end, I think it’s worthwhile. It’s
a once in a life time event for them,
and I don’t want people to
remember that “Han’s and Lilie’s
wedding was the one that the food
doesn’t taste good or the event is
very unorganized.’ It has to leave a
good memory in other’s minds as
well,” says Tjan.
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The father of the bride on the top left, accompanied by his business partners
from China at the after party.

22. Look who’s talking …
JAPAN
March 2011, the month of the devastating tsunami and earthquake in Japan. The cataclysm changed people’s
view towards their lives, and to many, it provided them areason to seriously think about their future. Many
realized the true importance of their partner. Many realized that there is more to life, choosing to move on by
themselves.
Either way, one big key word that has come up in 2011 was “KIZUNA” (bond) between family and friends.
KIZUNA was chosen as the word of the year for 2011.
KIZUNA Wedding is now the big trend in the wedding industry, says Kei Yamamoto, a wedding planner in Tokyo.
Many couples who come to plan their wedding often mention that they have decided to have the wedding
because they want to express their gratitude to their parents. According to Zexy, the biggest wedding planning
cooperation in Japan, the top three reasons why people have wedding parties are 1) To express their appreciation
to their parents, 2) To make their parents happy 3) To express their appreciation to their friends and relatives. This
tendency seems to have increased post 3.11.
Kei says that activities which involve parents to participate in the wedding has increased. In addition, so has the
tradition of the father of the bride escorting the bride into the church (venue). Activities such as mother of the
bride placing the bridal veil and parents or siblings escorting the couple out of the wedding venue is becoming
popular. Another activity is the candle relay where all the participants relay the candle light to the person sitting
next to them. Once all the candles are lit, they blow the candles, making a wish.
The average expenditure per wedding has increased in 2011 (it has been constantly increasing in the past 5 years)
and this trend is predicted to increase.
Despite the recession and despite the disaster, or because of the recession and the disaster, people acknowledge
and treasure the importance of bonding with people.
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23. Look who’s talking …
“Being a wedding planner requires me to wear
several hats. You have to be part-psychologist, life
coach, personal assistant and friend.” – Pat
Pastelero
According to Pat, the challenge lies in helping the bride
always see things in perspective. The term “bride-zilla”
is often the norm than it is the exception. Years of
PHILIPPINES working with brides has been instrumental in managing
last-minute glitches and coming up with solutions on
In the business of weddings, the Philippines is a prime the spot.
market for designer dresses, elaborate flower
arrangements and professional videography. Gaining Being a wedding planner in the Philippines is a lucrative
clients has less to do with marketing and more to do business, especially since women nowadays get married
with referrals from people within the business. mid-career, which makes it difficult for them to be very
hands-on with their weddings.
Pat Pastelero started off as a florist in 2008, catering
to offices, luncheons, and events. Her business However, success depends on the network you’ve built.
Spruce Floral Designs, enabled her to grow a network Brides are not convinced by advertising, but the
of happy brides, designers and wedding suppliers recommendations of people they know and trust. For
willing to refer her. Not too long ago, she decided to now, she is working on weddings of close friends.
branch out to wedding planning, at the request of
some of her clients who appreciated her impeccable
taste, keen attention to detail, and professionalism.
BANGLADESH
In Bangladesh, more people are turning to wedding planners to help organize
their special day. So much so that it could be considered the next big trend in the
country’s wedding industry. What should wedding planners offer to their clients
here? There are key components, including special “Dala” decorations, stage
decorations and “Rasam” functions.
Must-have trends for brides include an elongated Rakhi ceremony, which is the
entrance of the bride in a Palki or some other extravagant vehicle to showcase
her beauty. Massive, glamorous centerpieces at dinner tables are also popular.
Couples prefer to have an open location rather than a community center. Such
open locations enable the bride and the groom to have more luxurious
ceremonies. Activities at the wedding include small plays where the bride and the
groom along with their families act out the story of how they met each other.
Weddings are done with a carnival theme with many stalls offering food and
other activities. The themes are very flamboyant, some are more Mughal
focused, often with very bright colors.
People don’t usually have traditional biryani cuisine but rather different types of
food. More attention is given to the clothing worn by the bride than the groom.
People prefer more gaudy dresses with heavy embellishment work. Popular
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honeymoon destinations include Thailand and Bali.

24. Look who’s talking …
SOUTH KOREA
Eunkyung Chang, Director of Design Wedding (www.designwedding.net),
is a veteran wedding consultant with more than 15 years of experience
working as a wedding planner. She is now focusing more on new
business development, training and recruiting staff. This veteran
wedding consultant said the current Korean wedding market is
undergoing big changes from many perspectives. Let’s hear some major
trends and interesting points of latest Korean wedding culture from her.
How does a much wedding cost?
Per couple, it costs approximately 70 to 100 US grand
including all wedding ceremonies, furniture,
honeymoon and other related expenses (this excludes
housing). One interesting old Korean traditional
wedding culture in Korea is money gift for the
ceremony, which can cover a guest’s meal for wedding.
What are the most popular locations?
The majority of Korean couples are married in a
wedding hall, which is a wedding exclusive venue. Some
very devout Christians or Catholics will not use such What kind of food is served?
facilities. More recently, the convention halls of
renowned hotels have become one of the popular After wedding ceremony, guests are guided to a
wedding venues. And the wedding hall interior style is banquet hall where different types of cuisine awaits
under transition, from Baroque elegant style into more them. There are three main types of wedding cuisine.
modern and simpler one. One is Korean cuisine, the second is more Western and
the third is a typical buffet style. One interesting meal in
Among some very high society people, very luxurious Korean weddings is a warm noodle traditionally
house weddings for a very small number of guests (less believed to imbue the newlyweds with a long and happy
than 100 ) are preferred as being very private and more marriage. This dish is still one mainstays of Korean
flexible time management. weddings.
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25. What do the bride and groom wear?
Look who’s talking …
Generally Korean couples have a Western-style wedding
ceremony. No wonder the core of the ceremony is a dress!
Every bride has a fantasy over her own dress for one single
special day for entire of one’s life. That’s why the wedding dress
is worth more than fuss about.
One big change for wedding dresses over the last decade is that
Ewha Women’s Street, a once popular place to buy wedding
dresses, is not as popular among couples anymore. Now, the
previously up-market dress shop street Cheongdam has become
the most popular shopping area now for wedding attire.
Preferences for wedding dress have also changed. After one top
Korean celebrity wore a dress from Vera Wang, many Korean
women started to shop for imported designers. Another change
is that Korean males are now more involved in the decision
making processes. Men’s clothing is also more important than
before. More grooms prefer custom-made tuxedos with
luxurious materials from designer brands rather than ready-
made ones.
Where do they go for their honeymoon?
Interestingly, the top priority of Korean couple in selecting a
honeymoon destination is a location where there are not many
Koreans. However, due to their time limit (average Koreans have
maximum only 7 to 9 days off for a honeymoon), long flights and
high costs, the majority of couples choose to go to South East Asian
countries.
If the couple has enough time and money, Cancun, Tahiti and Bora
Bora are also preferable destinations. More couples are also aware
of branded resorts, such as Banyan Tree or the Four Seasons, for
example. Sometimes these resorts matter more than the
destination itself.
Any other trends?
A decade ago, it was not difficult to see a wedding reception where
the friends of the bride and groom party with each other after the
wedding. Now, as couples become more economically conscious.
they are having fewer extravagant banquets. Friends also do not
want to burden the couple as they know they will have to
reciprocate in the future.
In short, young Korean couples tend to be more individualistic and
also Western in terms of the style of their weddings. They do not
want to place too much burden on others. It is likely the worldwide
economic downturn is one of the key influencers of this trend -
25
27
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weddings are becoming more realistic and mature rather than
overly romantic and expensive.

26. Look who’s talking …
INDIA
Meet Varun Raj and Smriti Chabbra. They are a Smriti’s wedding was originally budgeted at INR 8lakhs
newlywed Indian couple who planned their own but they ended up spending INR 12-15 lakhs. This
wedding with necessary approvals and requests from spillover was mainly due to accommodation of guests
family and friends. Like many other young couples, at the venue. “We selected a destination wedding,
Smriti and her beau wanted their wedding to be which shot the budget by 30%,” the couple said.
different. Different today means how the wedding is
Must-haves
done and/or where it is done.
Food : Most important. That’s what most people
Though Varun is from Mumbai, his family is settled in
attend weddings for. Good food. Offering 3-4 different
Dubai. Smriti’s family is in Chandigarh. Usually, couples
kind of cuisines is the norm. Indian and Chinese used
opt to plan their wedding in the same or one of their
to be must. Italian and continental are the new must
hometowns.
haves. Besides these, many people choose to also
However, they chose to have a destination wedding in keep some dishes that are popular from the
Goa, which is a seaside destination in southern India. community they belong to.
They said they chose Goa because there is a beach, and
Venue : The grander the venue, the better the image
its closer to Mumbai than Chandigarh and Dubai. It’s
of the financial stability of the families involved.
also cheaper than Mumbai and has a certain romantic
Second to that is the convenience of the venue in
nostalgia for them since they frequently vacationed
terms of proximity to the main roads, facilities and
there. They also wanted more friends to attend their
residence of both the families.
wedding rather than only old relatives!
“Destination weddings are popular. And most of them
are planned on beaches or palaces,” says Divya Tejuja
who works with the wedding planning team at a
company called Percept. Besides Goa, Jaipur is a
popular destination for those who seek grandeur in
their wedding. 26
27
28
29
30

27. Look who’s talking …
Activities
Mehendi : Earlier both families would have a separate
Mehendi party for their respective relatives. But now to
save costs, many functions and puja ceremonies, like
Mehendi, are combined functions.
Before and after party : The party before the wedding is
usually termed as a cocktail party where rings are
exchanged. The after party is more of a youngsters party
where the couple can now celebrate the wedding without
any ceremonies involved.
Music : A good DJ and dance music is an integral part of
every wedding. Everybody tries to get into clothes that
allow easy maneuvering and bold dance moves.
Performance : A group from both sides of the families
performs a skit about how the couple met, eccentricities of
each – the bride and groom, the crazy families coming
together. It is supposed to be humorous at the expense of
both the families and creates an entertaining spectacle for
the entertainment of the outsiders. The two groups practice
this performance for a few months before the wedding with
the help of a choreographer.
Décor
Drapes instead of traditional heavy flowers. Earlier the
seating arrangement would be like in a theatre, with a stage
and everyone facing it. Now , the preference is for round
table setting. The hanging out area is separate from the
eating area.
Favorite honeymoon destinations
West India: Goa
South India : Kerala
North India : Shimla/Nainital
Overseas: Thailand, Singapore, Malaysia and SriLanka are
popular destinations because they are affordable and
adventurous. Plus it is not too difficult to acquire a visa.
27
28
29
30
31
32

28. Knowing me,
Knowing you
Village Folks

29. Knowing me, knowing you
Rural Pakistan is an emerging market that comprises
67.5 percent of the country’s total population. Small
villages exist in clusters where the main source of
income is derived from farming and raising cattle for
dairy products. Key challenges faced in rural areas
include sanitation, education and health facilities.
Sewage systems usually consist of small wells that are
built outside of houses. Few villages have
government-funded schools, which means parents
interested in educating their children have to send
them to cities that are often far away. Males tend to
be sent away for high school while females only
complete primary school. Villages have few
government or private hospitals, which means health
services and information is mostly spread through so-
called Lady Health workers who go from door-to-door
in selected communities.
Strained finances, security of elders and strong values of sharing have nurtured a tradition of joint household
living in villages. This sometimes leads to family disputes over distribution of wealth and disputes between
women living in one household. Religion dominates the lives of villagers and religious festivals are of vital
importance. The most popular festivals include the birthdays of Sufi saints that are commemorated through
exciting, colorful festivals called melas. During these festivals, everyone comes together to showcase their
individual flair for creativity via folklore, folk music, traditional food as well as crafts such as embroidery, stitching
and pottery. Numerous vendors sell different wares. Young men take part in activities such as the wrestling sport
called kabbadi.
Behind the colorful lives of rural villagers, are strong undercurrents of conservatism. Arranged marriages are
ubiquitous. Women are restricted from going out in public alone. There is shocking gender discrimination and
limited educational opportunities for females. Yet those living in rural Pakistan continually hope for a better
future. They want access to clean drinking water and other basic infrastructure. That the health risks they face on
a daily basis go away with better hospitals and more doctors. They seek empowerment - empowerment in
education, entertainment, vocation, freedom of expression, finances or simply access to basic utilities. In the face
of continual hardships, Pakistan’s rural population is inspirational. They are genuinely warm and hospitable
people who are always smiling and forever hopeful.
Diana’s approach to life is simple. Why fuss about things when you can just “be
happy”? She strongly believes in taking things easy and bearing no ill will towards
others. Despite the rising cost of living in Singapore, she appreciates the
governments small effort in trying to ease the burden on the lower economic strata
but feels it is barely enough to make a difference. At home, she often prefers to veg
out on her sofa and watch her favorite Tamil cartoons, instead of using her computer.
“When you go online, you have to read this, read that, click here, click there. I rather
just watch cartoons on TV – it’s so enjoyable and always puts a smile on my face.
When you watch movies, sometimes you get sad also – what’s the point?” Her love of
the telly has Diana lusting for her next home furnishing purchase – an L-shaped couch
with a reclining back rest!

30. Knowing me, knowing you
Her son Adam, in the
living room
Safida and her dad
Safida, who is 31, lives with her parents and her four- Safida’s biggest challenge is having to travel around on
year-old adopted son in a hilly Malay village in Kuala her wheelchair. She contracted a fever when young and
Lumpur called Kampung Palimbayan. The village is gradually lost control over her motor abilities. The
situated close to the city centre and, as a result, many limited infrastructure and facilities available for the
developers flock to the village to set up retreats for physically disabled makes it hard to earn a living.
people looking for a quick escape from the city. Currently, when she needs to travel, her parents have
no choice but to carry her down the steep stairs of her
The village isn’t your typical village scene as community home. Their health is her biggest worry, especially with
ties are not very strong, perhaps due to the close the strain of transporting her to work and back
proximity to Kuala Lumpur. Safida commutes to the city everyday. However, thanks to technology and her good
to work. She works from 8 in the morning until around 6 command of English, she has found a solution - an
at night as a secretary/ receptionist at an oil and gas online English tutoring job which will give her the
company situated 45 minutes away. She earns RM1500 freedom to work from home.
(US$476) every month. Her parents sell nasi lemak (rice
cooked with coconut) every morning at the local market She hopes the government will be more supportive of
and run a small catering business. On a good day, they their community and provide more job placements and
make RM200 (US$63). They have a comfortable life with facilities for the disabled. Despite her challenges, she
their combined household income. Her home is simple has never given up and plans to set up a school after
with all the basic amenities. She has a car, two televisions she moves back to her dad’s hometown in Perak where
and subscribes to cable TV and wireless internet. The there is a stronger knit of family and community to
family loves to watch Masterchef Malaysia together as support her.
her parents love to cook.
Safida isn’t the typical village folk either. She’s more tech
savvy than most and uses an Asus laptop to update her
blog (www.girlonchairblog.blogspot.com), a Blackberry
phone to connect with her friends and also teaches her
son to type and use the internet using an Android Tablet.
She says, “There is no limit when it comes to education
these days” and hopes that she can prepare him to
become someone useful like a doctor or a pilot who is
able to take care of the family. Her son speaks English
and Malay and goes to an established English medium 30
Smart Reader Kid preschool.

31. Sumanapala Knowing me, knowing you
Paddy field worker
Anuradhapura
He is also happy that the road to the village is now
paved and wider and that the government is giving
fertilizer to farmers at cheaper prices. But there are
still problems. It is hard to get good prices for paddy
harvests, for example. Yet, overall, the eldest son says
he believes the future of his children will be brighter
and better than his - better socially as well as
economically.
Sumanapala is a rice paddy cultivator from
Anuradhapura, in Sri Lanka. Rice paddy cultivation is
the staple of this economy in addition to Chena, or
vegetable, cultivation. He works nearly 16 hours a day,
his time divided between paddy fields and the Chena.
He rarely travels outside the village, but when he does,
he takes a bus.
Sumanapala has a large family with four children. His
parents’ generation had families with as many as 10
children. The smallest son is in grade six and studies at
a local primary school run by the government. He has a
sister who just completed her O/Ls and his currently
hoping to enroll in a computer class in their town. This
will likely place a strain on the family’s budget, but
they have decided it is necessary for the child. Akira Wakabayashi moved to Kagoshima prefecture
Sumanapala has never touched a computer, but his (southern tip of Kyushu, Japan) in 2007. He was
younger daughter will need the knowledge to find working in Fukuoka city (a big city in Kyushu) as a
success in the future. His eldest daughter and eldest computer engineer for 10 years and decided to move
son never learned how to use a computer. Now the to a rural place with his family to lead a self-
eldest daughter works in a garment factor. The son is sustainable, simple life. He now manipulates an ax
in the army. instead of a computer. He built a house and cultivates
vegetables.
Sumanapala’s home is sparse. It has a few old, wooden
arm chairs and a table with a few chairs where the He has a mobile phone for an emergency, but does not
family gathers for meals. He has an old black and white have TV anymore. If you live in Japan whether rural or
television and a radio, which is youngest son wants to urban, things you can get, watch or hear are not so
replace with a model that has color. Sumanpala says different. Same national TV shows are available,
he could find a better use for the money, hoping to nationally standardized education systems are equally
buy a small tractor that he could use to plough other available, Any fashion items or gourmet dishes are all
fields and earn extra income. one click away.
He says there is really no use for a better TV as he only However, there is an increasing number of people who
uses it to watch the news and a few random drama wish to lead a simple life. They choose to live in the
programs. His youngest son likes to watch cartoons. scarcity of things. Mr. Wakabayashi believes that rural
They have no landline but instead a mobile phone, living can give a rich experience not only to him and his
which functions as the home phone. It was purchased wife, but also to his children. He says “now we
by the eldest son who says he is relieved the war is appreciate every single thing around us that we used
31
over. to take for granted. It is a joy of life”

32. Wang Dong and her daughter
Samsung desk computer mixed with parts of
other brands
Unknown brand air conditioner
32
Skin care and laundry products

33. Knowing me, knowing you
Wang watches TV and uses her computer after work at
home for an hour or two. National news and local news
are her favorite content. Wang’s most often watched
channels are CCTV 13, the Liaoning provincial channel
and Liaoning local channels. The motivation of watching
TV is she wants to know government’s policies and what
Wang Dong is a 34-year-old rural doctor who lives in happened around her
Linhai, a county level city in China’s Liaoning Province.
Inspired by her friend’s parents, Wang decided to study She also likes reading her friends’ diary at their QQ
medicine at Linghai Hygiene School when she was young spaces. It is the main way for her to understand what’s
and has received her professional certificate. Wang’s going on with them, what do they worry about and
husband runs his own shipping business, and they have what are the things they are happy about. She also
a 12-year-old daughter. Both Wang’s parents and her reads newspapers at work and especially focuses on
parents-in-law are from and now still live in the recruitment information.
countryside.
Wang and her husband make around 2,500 yuan per
Wang’s family used to live in a one-story house that is month. She thinks their income is not high enough and
made of red bricks. They had to sell it since the land was the “comfortable life” has not yet arrived. “If I see a bag
needed by developers two years ago, and their old that I like, I cannot buy it because I cannot afford,” she
house has since been knocked down. They bought a said. Wang also dreams of traveling. But she doesn’t
new apartment by using the money from selling the old have the money. The only place that she has travelled to
one. Wang’s family moved into the new apartment two is Qianshan mountain in Anshan, the same province that
years ago. It is in a newly built brick blocks on the edge she currently lives in. Wang is not a sophisticated
of the city. People living in the neighborhood are also consumer for fashion and beauty products. She mainly
from rural families. There are very few cars parked in purchases low-end Chinese skincare brands such as Da
the neighborhood, and those cars that are there are Bao. However, she desires to go to a beauty salon since
entry models. Some families with ground floor flats her girlfriends who are able to afford to go are using
even keep the habit of rural lifestyle, growing their own direct-sale cosmetics and skin care products bought at
vegetables on the first floor. that salon such as Chedoven.
Wang’s apartment has 2 bedrooms and 2 living rooms. Wang worries about inflation. She thinks the inflation in
The overall feeling of the living space is simple and the past few years is making things more and more
minimal, but bright. The dining room, kitchen and unaffordable for average people like her. When I asked
bathroom are decorated in a green color. All big ticket her how she deals with inflation, she replies that they
items in Wang’s apartment were mostly purchased from “eat less meat”. “I only make 33 yuan per day, but the
local private shops through friend’s recommendations. meat (pork) price is now 17 RMB per half kilogram, so I
They are currently using home appliances, including a have to look for discounted meat from supermarket
Samsung desk computer mixed with parts of other everyday,” Wang said.
brands, a Panasonic TV, a Royal Star refrigerator and an
unknown domestic brand air conditioner. Wang prefers However, Wang still feels optimistic about the future of
joint venture brands because Chinese brands are still in her family. She thinks the government will launch better
the process of learning advanced technology from policies that are going to benefit more people. She also
foreign brands, but most of the time she can only afford believes her family will be able to have a “comfortable
domestic brands. She also uses Nokia cell phone. life” because they will work more and work harder.
33

34. Knowing me, knowing you
It is not an easy job to be an over-60 year old female “I don’t agree that this is good for kids, but it’s true if
farmer in Taiwan, but Mrs. Chen does not take the you study in the city, you have more chances to study
cultivation as a dirty job. Instead, she is thankful that at a better college and get a better job,” she said.
nature can give her and her family such a beautiful life
without the pressure form an urban lifestyle. Although she can only see her grandsons about 3 to 5
times a year, she keeps in contact with them through
“Although there are no such fancy entertainment as in the use of a mobile phone, and recently her son
the big city, we still have lots of fun on any normal recommend that she should have a computer so they
day,” Mrs. Chen said. can visit more frequently via webcam.
Mrs. Chen likes to sing with her relatives and friend. “I have learn some computer skills through the
They will have a gathering twice a week at a local KTV. Township Office, but computers are not practical to
Recently she likes to invite people to her place me. However, I recently have wanted a smartphone,
because her husband bought her a karaoke stereo set. especially since the Elder Farmer allowance has been
“Of course I am very happy, and I look forward to raised to NT$ 7,000 per month in 2012,” she said.
singing with my sons and grandsons in the coming
Chinese New Year,” she said. Generally, Mrs. Chen is satisfied with her life, and
welcomed the youth back to the rural life. “Maybe you
Just like the rural people go to city to pursue a better can’t get wealthy, but you can enrich your life here.”
life, Mrs. Chen’s son also as a job in Taipei where his
child can attend a better school, which means the
students have to study 10 hours per day.
34

35. Knowing me, knowing you
Maria is a 32-year-old living in Deli Serdang, a second-tier city near
Medan, North Sumatra in Indonesia. She is the mother of a 7-year-
old son. Maria is optimistic and tough. Even with rising prices for
food and other basic goods, she still manages her family’s needs by
working as a high school teacher in the morning and as a private
teacher twice a week in the afternoon. Her husband works for a
manufacturer in Medan. While life seems slow in her small city,
things continually move faster with technology - TV, internet, mobile
phones. Family drama, music shows and infotainment are her
favorite TV programs, but her attention is frequently diverted to her
mobile while she watches television. She constantly chats on
Facebook, updating her status and posting photos.
“The government is busy with their own concerns. They don’t think
of us, their citizens,” she says. “Politicians are busy creating their
good images. Political parties race to get our hearts by doing social
activities. I only care about my family life - how to run it well, make
sure my child gets a better education. I hope we can buy our own
house next year and no longer live in my parents’ home.”
Taju Sarker, who is also called Tajuddin, is a painter who lives in
rural Bangladesh. He also works as an electrician and earns a salary
that is slightly higher compared to others in his village. His income
has increased recently as more people in his community are
building their own homes, which means they need to hire a
painter.
In his home, he has a television, a transistor and other home appliances. He has no clear idea of any major
purchases he would like to make in the future, adding that he would rather save his money than spend it on any
one particular item.
Tajuddin has two sons: One is 7 and the other is only two. His eldest son attends a school located at the end of
their street. The family watches mainly Bangla movies on TV as well as dance shows - apparently Hindi TV dance
shows are a big hit in the villages. None of the family members have ever used a computer. But there is a mobile
phone repair store that just opened right next to their home. They have gone to this store to watch its owner
work on a computer. When asked whether the government is doing enough to help the nation’s poor, Taju said:
“I do not care as long as I live well and my children grow up well, I am more than happy. I do not care what the
government does.”
He owns two mobile phones, which his children use to talk to their relatives.
Tajuddin said he did not want any photos taken of him or his family. He insisted it was better not to take any
35
photos because his house was being renovated and his wife was not present. He said he did not want to send
out an “unfinished” photo of his life for the world to see.

36. Knowing me, knowing you
Eugenio, who lives of
North Luzon in the
Philippines, learned
farming from his father
who learned farming from
his. He spends everyday
tending to his vegetables
as it is the main source of
income for his family.
Everyday starts early at
430am and the rest of the
day is spent instructing his
employed workers hands-
on or conversing with
agricultural specialist on
different crop issues.
Eugenio seeks to improve his farming practice to remain competitive in the market. He makes sure to establish
close relationships with his buyers and sees to it that they get the consistent quality that they have come to
expect from his produce. His years in farming taught him that reputation of his produce is valuable in gaining and
maintaining buyers. He knows that his chosen livelihood requires daily personal attention. Because of this, he
rarely goes on holidays. In fact, the first time ever he rode a plane out of his province was last December 2011
(which was partly also for his business). He takes pride in his respected vocation but does not wish his children to
inherit it. Under his management he strived to grow their family’s farming livelihood so that, unlike generations
before them, his children can go to college. This way, they can have a more prosperous life without having to toil
under the sun.
Phuong is a Vietnamese housewife with 2 children under 10
years old who both go to public school. Her life is non-stop work
with both her weekdays and weekends being filled work in the
fields or chores in the house. Her husband works as a building
assistant and lives away so that they can earn more money for
the family.
Her life is becoming more difficult with the increasing price of
necessities such as fuel, water, and electricity, hoping that the
government will have new policies to support their lives and
control price fluctuations. Her reputation is important to her and
while money may be tight, she doesn’t want her family to ‘lose
face’ so she still has goods in her home such as a TV, motorbike,
CD/VCD player and electric fan. Phuong’s main form of
entertainment is chatting with friends or watching TV for
normally 1-2 hours/day during lunch, dinner, or relaxing at the
end of the day. Computers aren’t something she feels she needs
to buy or have in her home yet: she believes that because she
has never needed one before, her money will be better spent on
other products more essential to her family’s lifestyle like her
mobile phone that she uses to keep in contact with her husband
living away. 36

37. Knowing me, knowing you
Ram Naresh Yadav is a 32-year-old commerce graduate employed with a local bank called the Regional Rural
Bank, in the outskirts of New Delhi. He is married and has two kids. Ram stays with his parents and younger
brother who is single. His father is a farmer who owns 1 hectare of semi irrigated land. Ram is the first person in
the family to break out of the farming occupation. He wants his kids to study in New Delhi and then become civil
servants (as they call collectors), or go abroad.
Has life got better or worse for them recently? He says that mobile connectivity, a media explosion, improved
infrastructure and government funded rural development schemes have made a difference to his and his peer
group’s life. He also says the quality of health care has improved over the last ten years.
What's in their homes? He has white goods, including a TV, refrigerator, washing machine, water heater, fan, etc.
He drives a motor bike and has a small sofa set, a few chairs and a double bed. He has a bone china tea set. Food
is consumed using steel utensils.
What are they planning to buy next? He wants to buy a big screen TV and a DVD player.
Where do the kids go to school - what kind of school? Ram’s daughter goes to a government primary school and
and his son to a local English medium school, which they call a convent school.
What TV programs do they like to watch? Mostly Bollywood movies, the quiz show Kaun Banega Crorepati,,
laughter shows and news on Aaj Tak or India TV (instead of saying news he mentioned channel names).
Have they ever used a computer? Yes. Ram says that most of the youngsters in his village want to learn how to
use a computer because that is perceived as the key to success. This belief has aided in mushrooming of computer
centers all over around the community.
Is the government doing a good job? He and most of his peer group feel that the schemes proposed by different
governments don’t reach them and middlemen siphons it all off. Also, they think that the caste factor plays a
major role in getting government support in rural areas.
Do they use a mobile phone? Yes he uses mobile phone. There are two phones in his house, one he carries with
him and the other used by everyone at home. The second phone is never carried out of home, it has replaced the
landline! 37
45

39. Movie of the Year
PAKISTAN : BOL
'Bol‘ is a renowned Pakistani film director Shoaib Mansoor’s
second dramatic film that reveals the country’s rigid social, cultural
and right-win religious complexities.
The film takes place in Lahore in a household with a number of
daughters. Their life is, on the surface, vibrant. However they have
severe restrictions on freedom of expression. ‘Bol’ takes audiences
on a journey into the life of this family, illuminating their sufferings
and triumphs. As the women try to solve their problems, they face
even deeper challenges. The complexity of their circumstances
becomes a struggle between life and death.
The movie was nothing short of controversial. The name itself
means “speak” and is a simple and symbolic comment on the lack
of free expression in Pakistan. Never before have issues such as
homosexuality, the stigmatization of female use of contraception,
the freedom to choose one’s partner and public demonstration of
singing and dancing been addressed so directly in Pakistani
cinema.
‘Bol” is undoubtedly the most provocative and most talked about
movie of the year in Pakistan.
SINGAPORE: ALREADY FAMOUS
Following ‘The Noose’s’ Emmy Nomination for Best
International Comedy, Michelle Chong has shifted gears for
her directorial debut, ‘Already Famous.’
The movie was extremely well-received by Singaporeans. Its
performance matched Hollywood movies released the same
weekend and raked in S$1.04 million in just 11 days.
Beyond just a good directorial debut, this movie symbolises
an increasing appreciation of our country’s local talent, both
amongst Singaporeans and international audiences.
Storyline: Lim Ka Kiao sells TVs but she wants to be on TV!
The young Malaysian girl heads off to Singapore to fulfill her
dream of becoming a famous TV star. In her journey to
superstardom, she meets a shy coffee shop assistant named
Ah Seng who helps her achieve her dream. Seemingly light-
hearted but not without moments of vulnerability and
emotion, ‘Already Famous’ is touted as "not just about the
trials and tribulations of making it in showbiz, but also a
message of truth and heart to anyone who's ever wished
upon a star".

40. Movie of the Year
Malaysia’s Movie of the Year goes to controversial
local film ‘Nasi Lemak 2.0.’ The comedy, named after
Malaysia’s national dish, takes an unflinching look at
racial stereotypes that persist among the locals. ‘Nasi
Lemak 2.0’ tells a story of a Malaysian Chinese chef
who, ignorant of the other cultures that comprise
TAIWAN: YOU ARE THE APPLE OF MY EYE
Malaysia, discovers the meaning of being Malaysian on
his journey to learn about local cuisine.
The blockbuster ‘You Are the Apple of My Eye’ has
become the highest-grossing Chinese-language movie
One of the reasons for the popularity of ‘Nasi Lemak
in Taiwan. The film has grossed NT$410 million
2.0’ is the fact that it originated from Namewee, a
(US$13.54 million) at the box office in Taiwan since
Chinese Malaysian who shot to fame after he released
its release in August.
a controversial song fused with Malaysia’s national
anthem that aired his views of Malaysia and its
The romantic comedy adapted from one of Ko's
leadership. In a country where media is highly
novels, which opened in Hong Kong theaters on Oct.
controlled, his bravery and transparency won him
20, depicts the life of a troubled high-school boy who
many supporters.
falls in love with a girl who is adored by almost every
boy in her class.
While Hollywood movies dominate screen time in
Malaysia, ‘Nasi Lemak 2.0’ is one of the few locally-
Taiwan movie critics have said the film's ability to
made movies that has captured the attention of
arouse the "collective memory" of audiences in
Malaysians. Many look to ‘Nasi Lemak 2.0’ as an
reliving their high-school years is what has made the
honest portrayal of life in Malaysia, in a society where
film so popular.
media tend to gloss over sensitive issues, such as race.
The style of acting, script and characters is uniquely
After ‘You Are the Apple of My Eye’ was released to
Malaysian, and local references to typical Malaysian
audiences in Taiwan and Hong Kong, some large-scale
problems, such as the well-known poor quality of
plots have triggered intense discussion between
Malaysian made cars, is also included.
moviegoers. Therefore, the movie successfully passed
the Chinese mainland film censorship board, the
This theme of finding a Malaysian identity clearly
production company behind the film immediately
reflects a cultural shift. In the past, we were less aware
announced that the film is set to hit theaters on
of racial divides, but these days, there is a
January 6, 2012 in China.
hyperawareness towards racial lines.
The trailer:
http://www.youtube.com/watch?v=3QyRzSKuwkY&fe
ature=related

41. Movie of the Year
SRI LANKA : VIDHU
Directed by Asoka Handagama, the film features an adolescent
boy called Vidhu, presumably, an offspring of a politician. With
no birth certificate, he is denied access to free education. His
mother, a prostitute and pickpocket, educates him and pushes
him up the socioeconomic ladder. With his inborn skill of
speaking, he overwhelms the whole country and achieves his
dreams. A politician, thought to be his father, tries to
maneuver Vidhu to attract audiences to his superior’s election
rallies. The catalyst of the film revolves around the politician’s
arduous attempt at manipulating the child into speaking on the
political stage, and the child’s resistance to speaking on the
school stage at the same time. The story entails a layer of
fantasy, and achieves a closure similar to that of Slumdog
Millionaire.
‘Vidhu’ presents a criticism of the contemporary economic and
socio-political issues of Sri Lanka. Vidhu’s mother has to sin to
keep the son alive. As she says to the son, her value vacillates
by the day, and when it has no value, she cannot help but pick
pockets. The politician, a former lover of hers, typifies a Sri
Lankan politician entrapped in the impenetrable mire of
corruption and misuse of power.
JAPAN: KOKIRUKO – ZAKA KARA
(From Up on Poppy Hill)
‘Kokuriko-Zaka Kara’ is the
second film from director Goro
Miyazaki, the son of Ghibli
founder Hayao Miyazaki. It
adapts Chizuru Takahashi and
Tetsuro Sayama's original
manga about the coming of age
of a high school girl named Umi.
Bunkatsushin.com reported
‘From up on Poppy Hill’ had
grossed over 587,337,400 yen
at the box office. During these
three days, over 445,000
people watched this film.
http://www.youtube.com/watc
h?v=c2hBnA-R4uw

42. Movie of the Year
CHINA: LOVE IS NOT BLIND
The movie ‘Love Is Not Blind’ is about a 27-year-old woman
breaking up and dealing with the challenges of being single
before she eventually finds a new boyfriend. The movie was
released on November 8 to coincide with a holiday in China
called Singles Day. The low- budget film swept the national box
office chart after raking in 160 million RMB (US$25.2 million) in
five days during its first week of screening, according to a
Mtime.com report. It was one of the most successful releases
ever for a Chinese film. Slogans of the film are also becoming
very popular among young Chinese. For example: “When you’re
in love, be crazy; when you lose love, be independent!’” and
“Breaking up can be a chance to love yourself again.”
The movie reflects a current cultural phenomenon that an
increasing number of young Chinese women and men are
staying single. Today they have more freedom to achieve
independent success and explore exciting urban lifestyles. At the
same time, their expectations of potential partners are
becoming higher. Meanwhile, many young men are unable to
buy property that most women and their parents consider
necessary for marriage. As time goes, aging singles feeling bad
about themselves and trying to find a partner as quickly as
possible.
The movie has delivered a positive message that single women
and men should embrace independent values, at the same time
searching for successful single lifestyles to match. Life can still be
awesome without a partner. The mass movement feeling helps
create a communal experience of banding together with other
singles for comfort and support.
PHILIPPINES: NO OTHER WOMAN
The film revolves on a man’s journey on becoming a
successful working husband whose perfect marriage becomes
complicated when he commits into an adulterous affair that
changes his life.
Released: September 28, 2011
Box Office Sales: Php 278.39M
It is the 2nd highest grossing Filipino film of all time
The movie was loved by audiences for its numerous quotable
lines.

43. Movie of the Year
INDONESIA: ARISAN! 2
Nia Dinata, the famous Indonesian director, released the
movie in December. It is a continuance of ‘Arisan!’, which was
8 years ago.
The movie created a buzz on Kaskus, the biggest online
community in Indonesia, and is much loved for showing an
ugly truth about Indonesian socialites which no other movies
dare to speak. It also shows a lot about the social pressure to
fit in in Indonesia. Tora Sudiro plays a famous gay architect
and Cut Mini played as a successful career woman coming
from a well off family.
The second ‘Arisan!’ shows a life progress among a small group
of socialites who, in the first movie, realized that life should
never be superficial, and, in this second movie, embark on a
new discovery that life is not all about working hard and
playing hard. It’s about appreciating the time that God has
given by stepping back, relaxing and seeing the world with
clear eyes, listening with opened ears and embracing
friendship and love.
The movie depicts the change in Indonesian culture where
people start accepting differences like homosexuality, and the
young generation are becoming more and more educated, Watch the trailer:
hence more open minded, creative and expressive. The movie http://www.youtube.com/watch?v=MBIpmmW
is an example of the creative industry in Indonesia that is AayE,
growing and accounted for 6.3% of the total GDP. More and http://ekonomi.kompasiana.com/bisnis/2011/1
more Indonesian movies are liked not only by people living in 1/24/ekonomi-kreatif-berbasis-budaya-lokal/
suburbs, but by the educated young generation in big cities
.
SOUTH KOREA: SUNNY
The 1980s retro drama ‘Sunny’ is about seven junior high
friends reuniting 25 years later and has been noted for its vivid
portrayal of the 1980s, consequently evoking the nostalgia of
retro pop culture and the wonders of youth. The film captures
the restlessness of youth as much as it evokes the nostalgic
pangs of middle age, appealing to teenagers and older viewers
alike. The coming-of-age drama sees a timely release for Family
Month here, but its universal themes aptly pave possibilities of
a wider exposure. It was not uncommon to see mothers and
daughters go to the movie theater hand in hand.

44. Movie of the Year
INDIA & BANGLADESH : THE DIRTY PICTURE
‘The Dirty Picture’ not only thrives on these traits but
literally celebrates them like never before in its 144
minutes of unabashed, in-your-face entertainment,
entertainment and entertainment. It has been hot not
only in India but also in Bangladesh.
Reshma (played by Vidya Balan) is a non-conformist who
leaves her home to become a star in the big bad world
of Bollywood. The character she plays in the movie is
called Silk. She has no qualms about her sexuality. She is
brazen enough to put her neighbors to sleep with her
fake moans. She is well aware that everything comes at
a price, especially the much-vaunted fame. But soon she
realizes that success without honor is an unseasoned
dish; it will satisfy your hunger, but it won't taste good.
And Silk learns this bitter truth the hard way.
Overall it is a great movie. Vidya carries her role as a
professional. This movie has taught the viewers how an
actress in the film industry grows. How they have to
control their emotions and how they are working as
team to change the minds of the people who do not
know how things are done in this industry.
It’s one of the in-your-face movie which does not care for any critics view but to uplift the scene behind a
career in the film industry. With ‘The Dirty Picture’ director, Milan Luthria tries to explore the dirty underbelly
of the Indian cinema and excavates a gem in the form of Vidya Balan. You can’t help but appreciate the effort
she puts in to make her Silk look authentic. In the age where majority of leading ladies won’t dare to look ugly
or overweight, Vidya carries her ample love-handles and haggard looks with aplomb. It’s the role which is
bound to earn her some of the most prestigious awards in town.
VIETNAM
Long Ruoi is the first Vietnamese film to become the highest grossing film of
the year against the increasing number of international movies screening in
Vietnam.
This comedy captures not only Vietnamese humor, but the dream of many
that come to the city for a better life. The movie follows the story of Teo,
who started his journey moving from the countryside to Saigon. After
arriving in the city determined to become rich, he soon discovers that he is
the spitting image of a local ring leader named Long Ruoi.
A recent ambush has left Long Ruoi in a comatose condition, forcing his
henchmen to enlist the hapless Teo to masquerade as the ring leader to
prevent an all-out gang war. Teo must transform into the stereotypical ‘ city
slicker’ to survive, playing out well known rural and city references which
comes together as a comedic performance for all audiences.

45. What’s making people really angry,
and why?