10 Steps to Planning a Successful Webinar | ON24
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Best practices, tools and samples for planning and executing a successful webinar, including: • How to create your webinar “action plan” • Marketing deliverables for driving registration and attendance • Key actions for infrastructure setup • “Must haves” for the day of the webinar
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Editor's Notes
- Presenter: script and evaluate supporting features like Polls, survey, supporting content
- Demand generation: the most complex – the focus of this presentation
- Can be shorter and possibly even a little longer, depending on the event type and the complexity of your organization
- Webinar objective “inform prospects about a new upgrade opportunity”Scope out the topic (overview vs. demo) PresentersPresenter format (use of video)Define the audience Time zone restrictions Languages restrictions Will drive:>> Communication mix>> Define the webinar platform Define the teamProducerPresenter Promoter MarketingOther team (data base, legal, corporate marketing, designers copy writers etc)