Email, Push, Social Media Best Practices for Driving Digital Content Engagement
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This document provides recommendations for digital content businesses to drive more engagement, reach more readers, and generate outbound campaign ideas. It discusses promoting digital editions through websites, social media like Facebook, and subscription offers. It also offers tips for social media marketing, email marketing best practices, and using events and tracking stats to find readers.
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Email, Push, Social Media Best Practices for Driving Digital Content Engagement
- 1. "Email, Push and Marketing Best Practices for Digital Content Businesses" – Need to drive more engagement? Reach more readers? Generate outbound campaign ideas? We present insight into publishing, corporate and branded client campaigns, to help inspire, review and challenge your approach.
- 2. • Their website and Facebook page both promote their iOS app, back issues, subscription offers, etc.
- 5. Promoting digital edition via the website, Facebook and subscription offers
- 8. Social Media • Promote Specific Features • Poll Audience on App • Post Launch Video
- 9. Social Media – What Outlet is Driving Traffic • • • • • Facebook – 73% Twitter – 12% LinkedIn – 12 % Pinterest – 2% Tumblr - <1%
- 10. Social Media Audience Development Magazine: Try a direct-topurchase Twitter promotion. Bonnier, says Winn, uses almost every holiday to promote. One Twitter example he shared with the audience was from Parenting magazine: “Happy Earth Day! Go green and get @Parenting paperfree on your iPad. A year subscription is only $9.99!”
- 11. Develop the Message • Create landing page • Create video promotion / tutorial • Identify top reasons for using the app
- 13. Email – Increasing Open Rates Timing • Standard • Importance of A/B Reminder Blast • Content • Timing Subject Lines – Keep it short, specific • Check out the new Retail Merchandiser • February Digital Edition • Retail Merchandiser - Ninja Turtles Special
- 14. Social Media
- 18. Events • Publish event guides, maps, etc in the app. • Obtain a short URL and QR code. Promote that in posters, booths, brochures and other print materials related to the event. • Use contests, and prizes to promote downloads.
- 19. Using Tracking Stats to Find Readers • Look at referring data – where are readers coming from? Blogs, social media, email? • Blogs – cross promote, banner ads • Associations – cross promote, special offers, banner ads