Test whether your business or startup idea is a true opportunity. I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com

1. Siarhei Tolaki/Shutterstock

2. Siarhei Tolaki/Shutterstock

3. Shutterstock

4. Shutterstock

6. Is the change
enduring?
Are all the essential
elements present?
Is this the right time for you?
Are you the right person to
capitalize on this change?
Do other people care?
Is your idea
built on some
significant
change in the
world?
Is your pitch
understandable and
repeatable?
We will test
your idea on
seven levels,
starting
from the
bottom
and
working our
way up.
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7. Grib_nick/Shutterstock

9. Linda Bucklini/Shutterstock

11. Koa979/Shutterstock

13. Ollyy/Shutterstock

15. Alexander Mak/Shutterstock

17. Adriano Castelli/Shutterstock

19. Vector illustration/Shutterstock

29. AVOIDING COMMON
MISJUDGMENTS
You can download a
larger version here.

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Website: Kasanoff.com
Book: Smart Customers, Stupid Companies
Phone: 203.341.9448
Email: bruce@nowpossible.com