University 2012 communication strategy

The Road Ahead: Strategic Path

Brand & Reputation Consistency Academic Staff

Prospective students &
Students Press & Media
staff

Stakeholders Alumni Employers & industry

Brand and Reputation Consistency

•  Develop, maintain and protect •  Ensure that all
a strong central corporate communications are informed
brand and identity which by the availability of up to date
supports communication with information, key statistics and
all stakeholders and target data and management
audiences. information.
•  Recognize, protect and exploit •  Ensure that the university’s
the value of the university’s key messages and the facts
reputation and brand. which support these are
presented consistently in all
verbal, printed and electronic
communications.
•  Ensure that the university’s
web presence is an accessible
source of accurate
information for all internal and
external audiences

Academic Staff Students

•  Ensure that all staff are •  Ensure that all current
appropriately and effectively students are appropriately and
informed of the university’s effectively informed.
vision, aims and strategy. •  Consult and involve students
•  Empower and support all staff in institutional decision
to act as university brand making.
ambassadors. •  Listen to students and give
•  Consult and involve staff in regular feedback.
the creation of strategy. •  Involve university current
•  Listen to your staff and give students in communication
regular feedback. and event activities, making of
•  Support effective them brand ambassadors and
communication and encourage social media tweets.
strengthened communications
between colleges and
departments.

Prospective students and staff Press and Media

•  Market university to prospective •  Maintain a dedicated press Office
students and their families by to manage university’s dialogue
personal contact and the with external print, broadcast
production of a range of high and electronic press and media.
quality printed and electronic •  Proactively source and regularly
media. present news and feature stories
•  Provide relevant and accurate which demonstrates university’s
information to inform student strengths in research and
choice. teaching and its relevance to
•  Clearly present the university’s academic and public life.
strengths in academic excellence •  Support schools in presenting
and its student’s experience research and teaching
•  Market university appropriately achievements to the media
to prospective staff by personal •  Support university’s students and
contact, promotion of teaching staff recruitment strategies by
and research reputation and maintaining a positive profile in
printed and electronic media. external media.

Stakeholders Alumni Employers and
industry

•  Develop and •  Engage and involve •  Continue to
maintain steady Alumni in the develop strong
dialogue with ingoing life of the relationships and
stakeholders university dialogue with
•  Demonstrate •  Allow and employers and
university’s encourage alumni employers’
relevance and to associate with organizations
importance to university •  Support and
community. successes, maintain a dynamic
•  Make university’s innovation and Career Service to
public affairs activity opportunity listen and respond
and its results •  Aim to maintain and to the needs of
visible to staff and develop contact and students and
students involvement with employers
former students •  Effectively promote
throughout life research strength

Strategic

Timely,
Open And
Relevant &
Honest
Targeted

Equal &
Accessible
Inclusive

Cost-
Engaging
effective

Clearly
Measurable
Branded

The following strategies and tactics are identified to meet the overarching strategic goal
of this plan. They provide the framework necessary to implement this plan across
university. Your internal communication given strategies is required for activating and
supporting the external required ones.

External
Communication
Strategy

Internal
Communication
Strategy

Internal
Communication
Strategy

•  Develop a system of categorical communication for
university events, policies, issues, and developments.

•  Develop communication matrices to support the
successful distribution of the various communication to
identified target audiences.

• Such announcements are of the highest priority and include urgent security (physical or
Level 1 computer) matters, such as computer system threats, health and safety, and impending bad
weather. They might also include campus wide policy changes that are time-critical, such as,
Public Safety Announcements in the case of students, a legal requirement that must be met for continuing enrollment at
the university or, in the case of employees, a situation in which computing accounts are
affected.

Level 2 • Such announcements are of high importance, as they affect large numbers of the university.
They can include university policies, regulations, and rules that need to be communicated
University Policies & Policy and are generally sent by senior administrators.
Changes

• Such announcements are generally those nonacademic and/or academic events that can be
Level 3 planned well in advance and include but are not limited to university functions such as
presidential events, alumni events, award ceremonies, public forums, concerts, athletic
Events events, seminars, dinners, luncheons, and so forth (under certain circumstances immediate
notification may be required).

•  Such announcements are generally related to news, past, present or future, that deals with
events, policies, issues, and developments by or related to university members. Such news
Level 4 includes presidential events, alumni events, award ceremonies, public forums, concerts, athletic
events, professional accomplishments, seminars, dinners, luncheons, and so forth. Under
News certain circumstances immediate notification may be required and may be of high importance,
such as announcements related to serious injury or death of university personnel or
student(s).

•  Develop presentation to be delivered to key university leadership outlining the strategic
communications plan
•  Deliver presentation to divisions and colleges
•  Develop communication plan to inform university community leadership of systematic vehicles
identified and employed to enhance awareness and understanding of events, policies, issues, and
developments by members of the university community

External
Communication
Strategy

The overall target of university as regards external communication is to promote dialogue with the
surrounding society. External communication should contribute to highlighting university activities
and competences, increasing the knowledge about university of the target groups and communicating the
image of a dynamic and attractive institution of higher education and research.

university will communicate as broadly as possible. Communication should be directed at and adapted to
different target groups, i.e. potential students, the business community, the general public, the media etc.

•  Attractive study programs and popular candidates
External communication •  Recognized and useful research
will contribute to make •  A unique form of study
university known as a •  Graduates highest employment rate
•  Close interaction with the surrounding society
university with …
•  Regional, national and international relations.

Potential students

The Community
university will reach its goals by
expanding contacts to the upper Stakeholders
secondary schools and by
conducting active recruitment university will share its knowledge
campaigns at both department and with the community, in order to
It is a special university feature
The press and the media
faculty levels primarily directed make this knowledge useful
that the university is highly visible
towards young people and their university will become more
and engaged in cooperation with
media. In university visible and promote research in
the surrounding society in a broad
communication with young relation to relevant target groups, The press is of great importance
sense. university will enhance this
people, university will include the i.e. via initiatives under university contribution by proactive for the image of university, and
most recent communication fekra , and by facilitating easy communication of good stories to for university efforts to make
forms, and will increasingly include access to university knowledge, i.e. the media. university will remain in
at departmental level. university activities and
and involve young people in our systematic and continuous
marketing efforts in order to competences visible to society at
dialogue with stakeholders large. university will maintain and
achieve a higher degree of ‘youth regarding the needs of education
to youth’ communication develop a trustful and
and research in general and
university’s needs in particular. professional relationship to the
university will give a high priority press. Our aim is to maintain a
to participation in well founded unique regional coverage and to
activities in university . achieve a stronger position in
the national media.

university college and university Parent Connection
This is not an comprehensive listing of programs Catalogue Booklet
optional communication vehicles. This
representative list is provided in order to
create awareness of the various vehicles Division, unit, college,
Division, unit, college,
beyond the required vehicles of department electronic
department print newsletters
newsletters
communication that will allow various
divisions, units, etc., to build an effective
communications mix in order to expand Flyers, Posters, banners, table On-site events, speeches,
and/or reinforce awareness of university tents, similar media training sessions
messages:
Off site meetings, retreats, and
Lunch-and-learn events
events

Social media & Students
Multimedia presentations
Experience Blog

university press office will be mainly focusing on communicating with media and press and creating
the following:

Newsletters
Press Media Social Press office
News Press Events Students
Calendar Database Networking Contacts
Mag./blog

Among their tasks as well is:

•  Working on and sharing a quarterly updated press kit.
•  Giving media training to university spokespersons
•  Arrange for media/press interviews with faculty members
•  Arrange for press conferences for new announcements
•  Communicate with media latest university news, faculty hiring and activities
•  Arranging and coordinate press luncheons and campus tours
•  Share and update with media/press faculty and students testimonials
•  Invite press to all university forums, ceremonies and events
•  Making sure media/press are regularly updated of all university latest achievements and awards
•  Sharing students success stories with media/press regularly
•  Working on an online database of all faculty members with their portraits and biographies.

university press office will be mainly focusing on communicating with current and potential students
parents and postgraduates visitors through creating the following:

Your Guide to Choosing a University
•  Why university?
Catalogue
•  Undergraduate/postgraduate Academic Programs
•  Tuition and Fees
•  How to Pay
•  Scholarships
•  Fellowships
Online webpage •  Safety and Security
•  Alumni Testimonials
•  Employers Testimonials
•  Academic Calendar

Newsletter will consist of 4 pages and could go periodically

1.  1st page will include In this Issue section, welcoming note, feature story of the month.
2.  2nd page will include Mark your Calendar section. This month highlight, new university
policies.
3.  3rd page will include latest university events, seminars, announcements. Student say section.
Faculty member highlight. Alumni would say section.
4.  4th page will include contact us, university in the news, Latest research and innovative
activities, internal employment opportunity.

The main aim of the Student Experience magazine/Blog is interacting more with
students and having them sharing their university experiences with each other as well as
with prospective students.

The mag/blog will play a good role of showing a different side of university that is not
shared via brochures, website, and the usual communication methods.

The magazine will mainly focus on:
•  Feature story (on a role model, latest event or award, etc.)
•  Essential updates (university in the news)
•  university, faculty and departments latest news and activities
•  Faculty members tips for students
•  Welcoming tips for fresh students (How to)
•  Tips for fresh graduates (Career and interview tips)
•  Current students from different departments testimonials
•  university students and their success stories whether in sports or academically
•  Alumni testimonials and success stories

SE Blog will be same as magazine but due to nature it will allow interactive kind of communication
as students and faculty members can comment on stories and give recommendations.

This blog will not only inform readers outside the university campus, but also engage university
audience in the academic, cultural and community service innovations that make university one of
the Middle East’s most influential institutions of higher education and intercultural learning.

Through insightful profiles, thoughtful commentary and timely news items, SE blog will take viewers
inside the university and beyond – into the classrooms, laboratories and communities worldwide
where university’s accomplished students, distinguished faculty and prominent alumni are making a
difference – locally, regionally and globally.

•  university will mainly focus on its graduates by paying
full attention to their mental, educational and
behavioral development.

•  university will shed light on every single course
provided, and that will be equally done to eliminate
the possibility of not focusing on all schools,
departments, programmes and courses that the
university provides.

•  university is to be positioned as an international meeting
place where different students, staff and faculty members
from different nationalities and cultures, meet and interact
smoothly.

•  university communication department will work on profiling
its faculty members and students via creating a creative
platform that will perfectly reflect its international status

•  university is well knowing locally for being one of the best
value for money private universities with high employment
success rate.

•  Communication team will work on grabbing target audience
attention to the fact of 92% of university graduates students
are hired right after graduation.

•  Communication team to point out that strongly will work on
profiling university Alumni.

•  Communication team will work on celebrating university high
employment success periodically.

•  university will always present itself in the right place
through which it will always reach its target
audience.

1.  Via the digital Space to interact more with current and
potential students

2.  Via AL Ethad to communicate with its government and
leadership

3.  Via media to communicate directly with current and
potential parents

•  university is to ensure and maintain visibility via:

1.  Consistent frequency of communication (PRL)

2.  Establishing a bed rock through which all its
communication will be consistently and regularly
distributed.

3.  Planning on visibility where it matters the most
(peak time for students to start searching for the
best university to join)
e.g. the months of January and May, university to
be more present for its target audience via different channel
of communication.

University Social
Media Tactics

Social networks support PR

•  university can use social networks such as Facebook, Twitter and YouTube to
engage directly with its many audiences

•  university can use social networks to give more impact to day by day PR activities
– networks are like ad space and newspaper coverage

•  university can use social networks to evaluate the impact of its PR activities, thus
helping to shape future work in this area

But to make social networks work as hard
as they can, university will need to…

•  Rationalise or formalise its existing social networks

•  Get more university stakeholders onto its social networks

•  Get more of university’s news and activities onto social media

!

Rationalise and formalise social networks

•  There are a number of official and semi official university social media channels

•  Branding, tone of voice, frequency of moderation is inconsistent

•  This presents a fragmented view of university

!

Engage more university stakeholders
with social media

•  university has a captive audience of students, academics, parents, business, media,
etc.
•  Only a small percentage are currently members of our social networks
•  We can influence our stakeholders better if we welcome more of them to our
social media

Get more of university’s news and
activities onto social media

•  At any one time university has a range of newsworthy activities taking place (events,
research funding wins, new courses, academic successes)
•  Many of these are not communicated on social media, but could drive recruitment
and boost public perception if they were
•  In particular, we want to see university staff and academics sharing their successes on
social media

Behind the scenes work

All corporate social media activity entails some risk, but this can usually be well mitigated
by putting in place:
•  A social media policy to guide staff and students who engage on social media in
their official capacity
•  A moderation policy suggesting best practice techniques for handling praise,
criticism, queries, abusive posters
•  A risk management policy to indicate protocols for handling crises or scandals

Campaign Platform

Equipping Future Leaders To
Face An Era Of Challenges

Building up with Education university graduates will be at the
Training forefront of helping the UAE to
establish itself as an economically
Research sustainable and socially vibrant
Making university students future
Experiences nation, as it grows its knowledge
leaders in different fields of life,
Initiatives equipped with knowledge, creativity economy
and technology

March April May June July August Sept. Oct. Nov. Dec. January Feb.
Summer Summer Fall Winter Spring
Term A Term B Semester TERM Semester

Activity MARCH 2012

Foundation •  Starting developing the periodical Students Experience Magazine
•  Work on university Press Kit
•  Setting up the digital media platform
•  Setting up press office
•  Identify and coordinate with university spokespersons for media training workshops

Offline •  Message from the chairman
Media •  Press/Media spring semester campus tours plan preparation/agenda
•  March internal announcements and research announcements leaflet
•  university Newsletter

Online Media •  Setting up online media database with faculty members photos and bios.
Digital •  Updating and organizing all university social networking channels
•  Setting up a monitoring and controlling system for social networking
•  Working on Students Experience Blog
•  Podcast webpage

Stakeholders •  Preparing for April spring semester welcoming package
•  Distribute university Fact sheet Letter
•  March community outreach

1 PRESS KIT •  Create university boiler plate that will include a brief about the university and contacts of the
press office for media to get back to for further information at the end of every press release.
•  About university
•  Ranking
•  Fact Sheets
•  Accreditations
•  Success stories
•  Awards
•  Latest news
•  Upcoming events
•  Positioning Statement
•  March 3 press releases

2 PRESS OFFICE •  Set up Press office assignments
•  Circulate Press office booklet to required Press/media
•  Booklet will include:
1.  Main e-mail address: media@university.ae
2.  Press office representatives contacts
3.  Spokespersons Bios

3 STUDENTS •  Check university Students Experience Magazine/blog slide
EXPERIENCE MAG

4 university •  Identify media spokesperson from every faculty/dept.
SPOKESPERSONS •  Start working on spokespersons Bios and quotes

1 MESSAGE FROM THE •  Message from chairman is a 200-300 max. words that will address faculty members, student and
CHAIRMAN university employers,(25 March-7April) spring break best wishes.
•  Message will always start with a welcoming note and end with a hoping note
•  Signature must be included at the end of the message
•  If uploaded online on the website, a photo of Chairman will be required.

2 PRESS/MEDIA TOURS •  Prepare Press/Media spring semester campus tours agenda/plan
•  Prepare media/press spokespersons/students agenda/plan
•  Identify the required invited media/press
•  Include a TV or Radio interview during the tour with one of the assigned spokespersons
•  Plan for press tour university give ways

3 ANNOUNCEMENTS * Please check strategy one content

•  Public Safety Announcements
•  University Policies & Policy Changes
•  Events

4 NEWSLETTER * Please check the university Newsletter Slide

1 ONLINE MEDIA •  Setting up online media database with faculty members photos and bios.
DATABASE •  Speak persons contact details are not to be given, only press office contacts to be included
•  Include an inspirational quote could be a plus next to each bio.
2 SOCIAL •  Organizing all your social networking channels
NETWORKING •  Monitor university students Fan FB groups
•  Work on your YouTube fan page upgrading
•  Follow all media/press via your Twitter page and make sure they will follow you back
•  Share all university March events, links to PRLs via Twitter
•  Check Google+ and create an university circles on it
3 STUDENTS •  Upload the magazine yet in blog terms giving space for followers to interact and share their
EXPERIENCE BLOG comments online.

4 PODCAST WEBPAGE •  A podcast is simply a series of audio files that you make available for others to hear. It is called a
podcast because it is usually broadcast on a regular basis like a radio show, but listeners have the
convenience of listening to the podcast on their computer or MP3 player.
•  Another feature of a podcast is that its availability is often announced via RSS feed.
•  For the month of March you will only plan for the upcoming semester podcasts topics
•  It could be limited to a radio show in which you interact through with university students and
faculty

1 FACT SHEET LETTER •  Every new semester a welcoming letter will be prepared for stakeholders
•  The letter will include fact sheets, latest news and activities

2 MARCH CHAIRMAN •  Letter will include:
LETTER TO 1.  A welcoming note
STAKEHOLDERS 2.  A brief on university two campuses latest news
3.  university administration and academic new members
4.  Main events, awards, news and achievements that took place this month

3 university MARCH •  This is university CSR booklet, it will periodically cover all on campus/off campus CSR initiatives and
COMMUNITY programs.
OUTREACH

Activity APRIL-MAY 2012

Foundation •  Press Kit
•  university spokesperson for media training workshop

Offline •  Media Tour workshop
Media •  Starting developing the periodical Students Experience Magazine
•  Press giveaways

Online Media •  Social Networking
Digital •  Students Experience Blog

Stakeholders •  Preparing for spring semester welcoming package
•  April community outreach

1 PRESS KIT •  Update success stories
•  Update latest news
•  April - May 6 press releases
2 PRESS OFFICE •  Training your press office members on:
1.  Develop and manage media database, publication and journalist profiles
2.  Proactive/Reactive Media relations – media inquiry, supply, basic content, photos,
interview pitching and story placement etc.
•  Drafting & distribution of press releases
•  Spokespersons profiling – quotes,, speeches etc.
•  Media monitoring – coverage and news summary
•  university in the news coverage
3 STUDENTS •  Print and publish you April – May SEM
EXPERIENCE
MAGAZINE

4 university •  Start media training the spokesperson from every department
SPOKESPERSONS •  Inform them about how the media works and journalist techniques
•  Teach them how to use and deliver university’s key messages
•  Teach them how to drive the interview agenda/dealing with hostile questions
•  Introducing to them Bridging techniques
•  Train them on Scenario-based, on-camera role-play interviews in different formats

PRESIDENT university employers
•  Message will always start with a welcoming note and end with a hoping note
•  Signature must be included at the end of the message

2 PRESS/MEDIA TOURS •  Set up a workshop training for Press/Media spring semester campus tours with spokespersons
•  Share press tour agenda and meetings with press members
•  Coordinate and notify invited media/press
•  Plan for press give ways

3 ANNOUNCEMENTS •  Public Safety Announcements
•  Events

4 NEWSLETTER university Newsletter

1 Social Networking •  Set up an university connect webpage on university website that will show university social
networking university
•  Activate all your social network channels
•  Monitoring all your social networking channels
•  Share all university April-May events, links to PRLs via Twitter
•  Start up university Flickr page
2 Students Experience •  Upload the magazine yet in blog terms giving space for followers to interact and share their
Blog comments online.
•  Work on life in campus video through which interview with students will be shoot and uploaded
on YouTube fan page *
3 Podcast webpage •  For the month of April you can have interviews with your registrar office

1 Fact Sheet Letter •  April- May university fact sheets, latest news and activities

2 Chairman letter to •  Letter will include:
Stakeholders 1.  A welcoming note
2.  A brief on university two campuses latest news

3 university community outreach •  university CSR booklet, it will periodically cover all on campus/off campus CSR initiatives and
programs.

Activity JUNE-JULY 2012


Offline •  Chairman summer break best wishes letter
Media

•  university community outreach webpage

Stakeholders •  Preparing for April spring semester welcoming package
•  April community outreach

1 PRESS KIT •  End of semester best wishes note
•  June-July 6 press releases

2 PRESS OFFICE •  Proactive/Reactive Media relations – media inquiry, supply, basic content, photos, interview
pitching and story placement etc.
•  Editorial calendar
•  Spokespersons profiling – quotes,, speeches , training etc.

3 STUDENTS •  Print and publish you June –July SEM
EXPERIENCE
MAGAZINE
4 university •  spokesperson training workshop
SPOKESPERSONS

1 MESSAGE FROM •  Message from chairman is a 200-300 max. words on end of semester and 26th of June summer break best
THE CHAIRMAN wishes

2 PRESS/MEDIA •  Distribute Press releases on required media
TOURS •  End of semester and summer break faculty media interview

3 ANNOUNCEMENTS •  Public Safety Announcements
•  July graduation application deadline
•  28th of June Final grades announcement
•  Events
•  End of semester announcement

* Please check strategy one content for further announcements ideas
4 NEWSLETTER Please check the university Newsletter Slide

2 Social Networking •  Start university community outreach webpage
•  Activate all your social network channels
•  Share all university June-July events, links to PRLs via Twitter
•  Setup university community outreach webpage that will include last semester CSR on
campus/off campus initiatives
• 
3 Students Experience Blog •  Upload the magazine yet in blog terms giving space for followers to interact and share their
comments online.

4 Podcast webpage •  End of semester faculty interviews and speeches upload
•  Plan for university radio channel programs that will be uploaded next semester on the
podcast webpage

* university radio channel will include songs, announcements, interviews with faculty
and students

1 FACT SHEET LETTER •  June-July fact sheets, latest news and activities

2 CHAIRMAN LETTER TO •  Letter will include:
STAKEHOLDERS 1.  Summer break note
2.  A brief on university two campuses latest news

3 university COMMUNITY •  This is university CSR booklet, it will periodically cover all on campus/off campus CSR initiatives
OUTREACH and programs.
•  A link to the upcoming university community outreach webpage to be included

Activity AUGUST-SEPTEMBER 2012

•  Launching digital media platform

Offline •  Media Tour workshop
Media •  Press giveaways

Online Media •  Online Media Database
Digital •  Social Networking
•  Students Experience Blog

Stakeholders •  Distribute university Fact sheet Letter
•  August-Sept. community outreach
•  Holy month of Ramadan and Eid fetr best wishes letter

1 PRESS KIT •  Ramadan, Eid Fetr and beginning of semester best wishes note
•  6 press releases
2 PRESS OFFICE •  Set up a workshop for Press/Media upcoming semester campus tours with spokespersons
•  Share press tour agenda and meetings with press members
•  Proactive/Reactive Media relations – media inquiry, supply, basic content, photos, interview
•  Update spokespersons profiling – quotes,, speeches , training etc.
3 STUDENTS •  Print and publish you August-Sept. SEM
EXPERIENCE
MAGAZINE
4 university •  Spokesperson training workshop
SPOKESPERSONS •  Interviews Agenda update

PRESIDENT university employers in August for Ramadan and Eid el fitr
•  September first day of classes message from Chairman

2 PRESS/MEDIA TOURS •  Beginning of semester media Interviews, invitation to required invited media and according to the
Media Interviews previously planned agenda will go as below: *

3 ANNOUNCEMENTS •  Beginning of semester Announcements
•  Events
* Please check strategy one content

4 NEWSLETTER Please check the university Newsletter Slide

* Media Invitation:

“The office arranges for media interviews, whether print or TV, with university experts. Contact us to know the experts in
the field you want, to set up the time and date of the interview, and to secure entrance to the campus. For TV crews, we
arrange the setting, setup the desired destination on campus, and facilitate the entrance of TV equipment to the campus.
The office also assists crews in selecting university students to talk about different subjects and to give their opinion in
various issues. TV crews are advised to contact us at least one day before shooting.”

1 Social Networking •  Activate all your social network channels
•  Share all university March events, links to PRLs via Twitter
2 Students Experience Blog •  Upload the magazine yet in blog terms giving space for followers to interact and share their
comments online.

3 Podcast webpage •  Beginning of semester interviews
•  Invited Professors lectures / speeches
•  Launch the radio program by the beginning of the semester

1 Fact Sheet Letter •  Every new semester a welcoming letter will be prepared for stakeholders
•  The letter will include fact sheets, latest news and activities

2 Beginning of Semester •  Letter will include:
Chairman letter to 1.  Ramadan/Eid Fetr /Beginning of semester welcoming note
Stakeholders 2.  A brief on university two campuses latest news

3 university March •  university latest CSR initiatives and programs. (Booklet/webpage)
community outreach

Activity NOVEMBER-DECEMBER 2012

•  Launching digital media platform

Offline •  Media Tour /interviews
Media •  Spokesperson workshop
•  Press giveaways

•  Community outreach webpage

Stakeholders •  Distribute university Fact sheet Letter
•  community outreach booklet and webpage

1 PRESS KIT •  Semester chairman greetings
•  press releases

2 PRESS OFFICE •  Proactive/Reactive Media relations – media inquiry, supply, basic content, photos, interview
•  Spokespersons profiling – quotes,, speeches , training etc.

3 STUDENTS •  Bimonthly SEM
EXPERIENCE
MAGAZINE
4 university •  Spokesperson training workshop
SPOKESPERSONS •  Interviews Agenda update

1 MESSAGE FROM THE •  Semester chairman letter
CHAIRMAN

2 PRESS/MEDIA TOURS •  Workshop for Press/Media upcoming semester campus tours with spokespersons
Media Interviews •  Share press tour agenda and meetings with press members
•  Proactive/Reactive Media relations – media inquiry, supply, basic content, photos, interview pitching and
story placement etc.
•  Update spokespersons profiling – quotes,, speeches , training etc.

3 ANNOUNCEMENTS •  Beginning of semester Announcements
•  Events
* Please check strategy one content

4 NEWSLETTER university Newsletter

1 SOCIAL •  Activate all your social network channels
NETWORKING •  Monitoring all your social networking channels
•  Share all university events, links to PRLs via Twitter
•  Update university connect webpage
2 STUDENTS •  Upload the magazine yet in blog terms giving space for followers to interact and share their
EXPERIENCE BLOG comments online.

3 PODCAST WEBPAGE •  Beginning of semester interviews
•  Invited Professors lectures / speeches

1 FACT SHEET LETTER •  Fact sheets, latest news and activities

2 BEGINNING OF •  Letter will include:
SEMESTER CHAIRMAN 1.  A welcoming note
LETTER TO 2.  A brief on university two campuses latest news
STAKEHOLDERS 3.  university administration and academic new members

3 university COMMUNITY •  CSR booklet webpage updates.
OUTREACH

•  Same above cycle will be updated.

•  university social networking blogging will have to be more active inorder to catch up with latest

continuously upgraded digital trends (Google+)

•  Newsletter for each faculty department is a recommendation

•  Your press network is now established and methods are set accurately

University 2012 communication strategy

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