I work with a great number of early stage start ups. These are issues I see time and time again. This presentation will take you through the "growth mindset" and actionable tips to help you increase your overall conversions.

1. GROWTH
TIPS.
Nopadon
Wongpakdee

2. Distro Hacker for
500 Startups.
Growth Marketing 16+.
Growth for Huddle.
Consultancy: 6 Years.
Severe Resting
Bitch Face.
WHO AM I?

3. 1200+ Investments
since July 2010.
Dojo: Intensive
12-Week Programme
(1 month in residence).

4. 500 Startups
In-House
Distro Team
World-Class
Growth Hackers

5. TODAY’S
TOPICS
4 Key Growth Takeaways
4 Common Mistakes to Avoid

6. THE
SECRET
SAUCE.

7. NUMBER
OF GUESTS
STAYING
WITH AIRBNB
DURING
THE SUMMER
15M
10M
5M
2010 2011 2012 2013 2014 2015
0
17M

8. GROWTH
MARKETING =
Process
+
Testing

9. YOU
ARE
UNIQUE.

10. ST P
WASTING
TIME!

11. TEST
TEST
AND TEST!

12. RESIST
THE
SHINY
OBJECT!

13. LET IT
GO…
IT WILL
NEVER BE
PERFECT.

14. 4 COMMON ISSUES

15. 1. Personas:
Who
are
Your
Customers
?

18. WHAT WE
WANT TO
TALK
ABOUT
HOW WE
ACTUALLY
HELP
PEOPLE
Vs

19. UK Site

20. US Site

21. Fictionalised +
Generalised
Content Strategy
Website copy
Content Mapping
Email Copy
SEO
Product Roadmap
Personas
Age:
Occupation:
Income:
Status:
31
IT Consultant
Above Average
Single
SUBMISSIVE ASSERTIVE
CRITICAL OPEN MINDED
EMOTIONAL LOGICAL
COOPERATIVE COMPETITIVE
RELAXED ENTHUSIASTIC
SPONTANEOUS ORGANISED

22. HOW DO I
BUILD ONE?
Internal data (Sales,
Product Person,
Returns, Customer
Service)
Surveys/Polling
Speak to Customers!
Analytics
Focus Groups

23. What is success to them?
What do they struggle with?
What are their fears,
insecurities? (don’t ask)
Where do they get their
information?
How do they consume
information?
WHAT TO
LOOK FOR.

24. Clearly define the
goal… clarify the call
to action based on
an unmet need
Create a negative
persona…
The unprofitable
customer, low average
sale
Create too many
Get too aspirational
Base it on one
known user
PERSONA
DEVELOPMENT
Do’s Dont’s

25. TEST
YOUR
PROPOSITION

26. This sucks…
Requires
dev time to
fix

27. INCREASE
THEIR VELOCITY

28. * Stolen from PPCHero.com

29. DON’T IGNORE
TOP OF FUNNEL
KEYWORDS

30. STAGES OF
CONSIDERATION
AWARENESS
DISCOVERY
VALIDATION

31. How to use VPN
Pros and cons VPN
VPN vs Proxy
“HOW TO WATCH
NETFLIX US”
“HOW TO LISTEN TO
SPOTTILY ABROAD” ProxySoft Browser
plugin
ProxiSoft Reviews
ProxiSoft coupon
code
PROXY BROWSER PLUGIN

32. Funnel Stage Travel
Activity Funnel Relates to vacations
Suspicion of a problem vacation ideas
Problem identified Europe vacation
Looking for a solution alternative Europe vacation ideas
solution has been chosen Paris vacations
Complicating Issues Paris vacation kids
Research specific solutions Paris plan tickets
Research a specific brand Air France tickets
Conversion Immenent Air France Tickets Cheap
Post Conversion Travel insurance
*Stolen directly from Ted Ives Coconut Head Phones SEO

34. YOU WANT TO
CLOSE THE DEAL
IN THE FIRST VISIT
TO THE SITE…

35. 3. START THINKING
UPSTREAM!

36. Growth is a process
and mindset
How do you solve your
customers pain?
Don’t ignore the top of
the funnel
Nail your proposition
What are your micro-
conversions?
TAKE
AWAYS

37. WAKE UP
KICK ASS
REPEAT.
Thank you!