An online store can be both a revenue generator and a marketing outlet. See the different ways you can use the internet to make money - and garner attention - for your organization.

1. Setting Up An Online Store
CJ Lucke
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2. Affordable collaborative data
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3. Today’s Speaker
CJ Lucke
CEO,
Public Remix Hosting:
Assisting with chat questions:
April Hunt, Nonprofit Webinars Sam Frank, Synthesis Partnership
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4. Setting Up an
Online Store
CJ Lucke, Public Remix

5. CJ Lucke, Public Remix
Work with local government and
nonprofits to engage customers
Teach social media and govt.
admin. for local universities
CEO for Public Remix

6. Today’s take-aways
• Understand the online store transaction
process
• Review top electronic storefront options
• Learn what are the "hot" sellers
• Become a revenue center selling surplus
• Discuss the legal constraints of online
transactions
• Have fun!

7. Examples: Outside
Vendor
San Diego Historical Society | Printroom | Photos
http://http://www.sandiegohistory.org/online_resources/gallery.html/

8. Examples: CafePress
http://www.cafepress.com/

9. Greater Good:
Family of Specialty Sites
http://https://www.thehungersite.com/store/site.do?siteId=220/

10. Greater Good -
FairTrade
The GreaterGood Network welcomes product submissions for review by our
buying team. Please send a letter describing your company and collection along
with a product sample and pricing to:
• GreaterGood store
c/o CharityUSA.com, LLC
One Union Square
600 University Street, Suite 1000
Seattle, WA 98101
USA
Attn: T. Blakely
• Please note that product samples will not be returned, nor do we pay for samples.
• Product submissions do not imply or guarantee an intent to purchase submitted
products. Due to the volume of product submissions, we are not able to
acknowledge receipt of every product.

11. Examples: Licensing
New York City | Admin. Services | Everything NY!
http://http://a856-citystore.nyc.gov//

12. New York
24 million dollars a year in revenue - RFP &
multiple vendors
Aggressive enforcement of licensing and images
Lawsuits
All departments under one umbrella
Copy of RFP at PublicRemix.com

13. Examples: LA Coroner’s
Office
http://http://www.lacoroner.com/Default.aspx/

14. Examples: Gift Catalog
Mercy Ships | Donations
http://http://www.mercyships.org/index.php/pages/gift_catalog/

15. Examples: In Kind Direct
Created by Prince of Wales | Magento |
Distributes products to charities
http://www.inkinddirect.org/

16. Examples:
Personalization
Parking cards, credit cards, stamps (value of your
logo/brand)
http://http://a856-citystore.nyc.gov/4/Parking-Cards//

17. First: What is your goal?
Political - is your agency ready for this?
Marketing
Get your name and logo out in public
Attract more members
Revenue
Set realistic goals
Start small with pilot project

18. Second: In-house or
out?
Just selling on-line or have retail store locations?
Do you have the resources in-house? (customer
relations, IT support, shipping, returns, legal)
Is your Finance dept. able to accept credit cards?
Will your legal dept. allow you to sell surplus?
Would an outside vendor make a profit?
Can you partner with tourism office?

19. Preferred method:
Outsource
Write an RFP and see if anyone is interested
What is your expected level of service? (Hours
open for storefronts, 24 hour online service,
express shipping)

20. Setting up In-house
Get buy-in from decision makers
Decide on products you want to sell, inventory
you will keep, secure storage area and how you
will fulfill orders
Work with IT & Finance to develop website,
shopping cart, credit card authorization, bank
deposits and customer return policies

21. Selling Surplus
How not to do it

22. Selling Surplus
Farmington, NM
Yuma, AZ
http://www.publicsurplus.com/sms/farmington,nm/browse/home

23. eBay - State of Oregon
OregonTrail2000 on eBay

24. Website Store Vendors
Resolution, Inc. http://www.resodirect.com/
Volusion http://www.volusion.com/nonprofit/
Magento http://www.magentocommerce.com/
CafePress http://www.cafepress.com
eBay http://www.ebay.com
Public Auction http://www.publicsurplus.com

25. Thank you!
Visit PublicRemix.com for copy of NY RFP and
more info
Your customers want to buy products on-line;
you can make it easy for them!

26. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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