Campaigns: Leveraging Major, Planned and Student Giving
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In 2009, the South Carolina College of Pharmacy at the Medical University of South Carolina found itself in a unique position as we looked to re-energize a building campaign which had been “public” for over four decades. This presentation will highlight how “everyday” fundraising principals (planned, major, and student giving) came together to re-brand a campaign while creating a culture of philanthropy among faculty, staff, students, and alumni.
