2. Medical tourism provides patients with the opportunity to receive top quality medical
services in foreign countries at lower prices than in their western countries. First world
treatment at third world cost.
Concept And Facts
Indian healthcare industry is
one of the top growing
industry, contributes 6-8 %
of GDP. Medical tourism
could account for 3-5% of
the total healthcare delivery
market.
India is rated amongst the world’s “must
see top ten destination” by Conde
Naste. Approx. 2.1 million tourist visits
asia in a year. In India Chennai and
Kerala are most preferred destination
for Medical tourism.
According to The World Travel Tourism
Council, Travel & Tourism generated, either
directly or indirectly, $121 million of India’s
GDP in 2011 and its 6.4% of India’s GDP in
2011.

3. Company – Med Tour Pvt. Ltd.
Legal : Will be incorporated under the Companies Act 1956
Premium full service "medical tourism" agency (Niche).
Ownership will be divided in equal shares among the Company's founders.
Will provide service in 2 segments surgeries (cosmetic and non elective) and
Alternative Medicine
Key assets : Land of 8 acres (approx. 3000 sq. meter) and signed contracts with the
medical and tourism facilities in Asia.
Key Liability : It will have no liability except Capital.

4. Product and Services
Fulltime
Medical
Tourism
Service
Alternative
Medicine
Cosmetic &
Non- elective
Surgeries
Other Services
Help with procuring a medical visa
Booking travel to the country where
the services will be provided
Airport pick up and drop off
Consultation with appropriate
specialists
Pre-operation accommodation
Booking into the hospital
Accommodation
Arrangements for post-operative care
Arranging travel Package for fellow
mates
Arranging emergency insurance
Arranging Travel insurance.
Arranging Health insurance

5. Market Analysis
Market Size : $ 40 billion worldwide and 1.2 billion domestic
Growth Rate : 31 %
Value Proposition : Less cost as compared to other Asian countries
Competition from western & Indian countries.
Competitive advantage : Niche Marketing, Alternative Medicine
Procedure US ($) UK ($) Thailand
($)
India ($) Singapore
($)
Angiogram 12,000 6,000 1,500 800 1,904
Angioplasty 57,000 16,000 13,000 7,000 9,900
Heart Valve
Replacement
68,000 45,000 10,000 11,700 12,500
CABG (By Pass) 54,000 57,000 11,000 9,200 15,300
US. Based companies
•Med Journeys
•The Medtrava Group
•Quest MedTourism
•IndUShealth
•Med Retreat
Indian Companies
•HelloMD.com
•Indicure
•JD healthcare
•Life care & Hospility
•Med Acess India

6. Strategy & Implementation
Product Development
Internet Strategy
Marketing Strategy
Brand Building
Niche Advertising
P.R.
Word of mouth
Sale strategy
Strategic Alliances
Operation Strategy
Exit Strategy

7. Human Resource
CEO
VP
(Service)
Manager
Medical
Service
Manager
Travelling
Service
VP
(Marketing)
Manager
(National)
Manager
(International)
•Administrative staff
•Housekeeping staff
•Temporary staff
•Commission based staff
Co-ordinators And First Line Staff
Other

8. Action Plan & Finance
Start up cost (Capital): 43,25000 INR
Action Plan : As obtained from financial statements, the company expects to achieve
profitability by month 12. This will be achieved by gradually increasing the number of clients
per month from 3 in month one to 14 in month 12.
Annual Expenditure: 31,55000 INR
Break Even : On month 12
0
200000
400000
600000
800000
1000000
1200000
1400000
1 2 3 4 5 6 7 8 9 10 11 12
MONTH
AMT. RECIEVED (AS 20% COMM.)

9. Use of Funds : Funds will be used to acquire office wherever needed, outfit the
office with necessary equipment, hire key management and support staff, develop a
best-in-class website and brand identity and begin marketing the Company's
services to potential clients.
Balance Sheet: Funds will be used to acquire office
wherever needed, outfit the office with necessary
equipment, hire key management and support
staff, develop a best-in-class website and brand identity and
begin marketing the Company's services to potential clients.
Acquiring Revenue & Profit: Company will work on
20% commission on total budget of clients including
healthcare and travel service.

10. Role Of Govt. Bodies
Healthcare Regulatory bodies such as MCI,DCI,NCI etc.
IRDA
Pharmaceutical Regulatory bodies such as PCI,FDA etc.
Healthcare Regulatory bodies such as National Institute of Health and Family
Welfare , the International Society for Quality in Health Care
Tourism Regulatory bodies such as International Civil aviation
Organization(ICAO), International Air Transport Association(IATA), World Tourism
Organization
Supranational Regulatory bodies such as ASEAN, NAFTA, EU ,SAARC etc.
Accreditation Bodies
Bureau of Indian Standards
National Accreditation Board for Hospitals and Healthcare Providers (NABH)
National Accreditation Board for Laboratories (NABL)
CAP Laboratory Accreditation Programme

11. THANK YOU !!