The amazing figures of facebook. Learn how to get benefited with facebook marketing, Targeted marketing using facebook ads, Top brands benefited with facebook. Step by step approach to create a facebook ad,

1. THE POWER OF FACEBOOK ADS

2. FACEBOOK - WHY
157348340 audience in the united states
21.15% of global audience
Age demographics
18-24
5%4% 25-34
6% 24%
35-44
8% 45%
45-54
55-64 55%
13%
16-17
23%
>65
17%
13-15

3. Facebook gets more page views than google

4. Online ad spend to surpass print media in 2012
USD billions Online
Print and Facebook has a story to tell
62
58
53 Facebook 89.0%
47
40 Twitter 39.0%
32 34 34 34 33 33 32
Google+ 18.0%
89% of social media ad spent on
Facebook
2011 2012 2013 2014 2015 2016

5. Facebook – Powerful Target marketing
800+ million user
Target by location, likes, demographics,

6. Top brands using Facebook -Worldwide
41747257 35410315 30096426
fans fans fans

7. Top brands using Facebook - US
29962676 19475612 30096426
fans fans fans

8. The New Style of Advertising
“Facebook Ads represent a completely new way of advertising
online, For the last hundred years, media has been pushed out
to people, but now marketers are going to be part of the
conversation. And they’re going to do this by using the social
graph, in the same way our users do.”

9. And that proved to be true now
With Ad revenues touching 5 billion by 2012
85.3%
5.06
3.15
1.86
0.74
2009 2010 2011 2012
Source: emarketer.com, socialfresh

10. Goals of facebook advertisers
44% of marketers spend most of their Facebook
ad budget on audience growth.
7 Audience Growth
Conversion
22
44 Awareness
Engagement
27
Source: socialfresh

11. Targeted ads by Geography
35% of the ads target States,
34% target cities, and
18% of the ads are targeted by zipcode.
Only 56% of the ads target a country as such

12. Lets taste
the real meat now

13. Image, Headline, and Copy
Facebook Ad Title
Facebook Ad copy
goes here. Call to
AD action here
Facebook ad creative usually includes an image, headline and ad copy

14. Steps to create a facebook ad
Review and Improve
Manage Your Budget
Design an Engaging Ad
Target the Right People
Identify Your Goals

15. 1. Identify Your Goals
Define what you want to promote
(Page, Event, App, Website), and the goals you want to achieve
BUILD AWARE NESS
Drive sales GROW YOUR FAN BASE

16. 1. Identify Your Goals
Build awareness: Reach a large audience with a widely targeted ad
campaign
Drive sales: Offer special deals and giveaways in your ad campaign to
bring people into your store
Grow your fan base: Encourage people to like your Page by offering
valuable benefits for engaging

17. HealthCare Example

18. 2. Target the Right People
Think about the profiles (timelines) of the people you want to reach with
your ads, and select criteria based on what your audience is interested
in, instead of what they might be looking to buy.

19. 2. Target the Right People
 You can Target by
 Location, Language, Education and work
 Age, Gender, Birthday and relationship status
 Likes & Interests: Select Likes & Interests such as
"camping", "hiking", or "backpacking" instead of "tents"
or "campers“
 Friends of Connections
 Connections

20. 2. Target the Right People
Location Reach Demographics
Keep an eye on your ad's estimate reach. Adjust your criteria to
target a relevant audience while keeping estimated impressions
large enough to capture your full audience

21. 3. Design an Engaging Ad
Create multiple versions of your ads with different images and body
copy to find out which combinations are most effective.
 Include your business or Page name, a question, or key information in the
title
 Provide a clear action to take in the body copy, and highlight the benefits
 Use a simple, eye-catching image that is related to your body copy and
title
 Target different audiences to determine which groups are most
responsive to your ads
Visit your Ads Manager to update your ads regularly with new
images and body copy to prevent them from going stale

22. 3. Design an engaging ad
This is How to Live
Everyone Deserves to be
Healthy. Health Brings
Happiness, Wealth, and
Peace. Eat without
compromise and stay
healthy too 
22,232 people are fans of Healthy America

23. 4. Manage your budget
Set a budget that will allow you to effectively reach your target
audience, and check your campaign performance often.
 CPC vs CPM : Determine if you want to pay on a cost-per-click (CPC) or
cost-per-impression (CPM) basis
 Daily Budget: Set the maximum amount you want to pay each day - once
you hit your daily budget your ad will no longer show
 Bid Price: Bid prices fluctuate often. Set a bid within or above the
suggested range, and check your Ads Manager often to update it when
the suggested range changes
If one of your ads is getting higher impressions or clicks, make sure it is
shown to more people by increasing its daily budget and bid price

24. 4. Manage your budget

25. 5. Review and Improve
Your Ads Manager offers detailed metrics and reports to help you
improve your ad performance. Continue to check your Ads Manager
after you launch your campaigns to create, edit, and optimize them.
 Get basic data about your ads, such as impressions and clicks
 Learn about your audience's age, gender, and location at an aggregate
level
 View specific time periods to learn how your ad performance has evolved
Identify ads with the highest performance, and review their target audiences
to determine which segments are most receptive to your message

26. 5. Review and Improve

27. Lets see
How to get started??

28. Go to http://www.facebook.com/ads/create/
Select your destination,or can
Type your website URL it
GreatDoctorMarketing
www.greatdoctormarketing.com either be your Facebook Page
landing page address
or an external URL
GreatDoctorMarketing
Get your business interact with the consumer, tailor Enter your company name or
made marketing solutions for Health Care Businesses
community name
Enter your product or service
description here, Make sure that
Great Doctor Marketing
your idea is conveyed in the best
way in a simple language
Select your logo or picture

29. Targeting
You can refine by
further refine
by age and
Country, State, City
demographics you
and can further narrow
You even Zip and
will beby interests and
down shown the
Suppose you are on the
Estimated reach a
likes
Pediatrician then your
box above
target customers are
parents, Age group
coud be between 23
and 40.

30. 3. Campaigns, Pricing and Scheduling
Set your Budget and
define your campaign
here

31. See you soon
nishad4321@gmail.com Tweet: @thinkvisuals www.thinkvisuals.com