What is Social Learning? It's a current buzz word in the online learning sector, but social learning isn't a new concept. This SlideShare covers what social learning is, trends affecting social learning and how it can be used.

1. #1 SOCIAL
LEARNING
ELearning Trends 2015

2. #1- Social Learning
#2 – Mobile Learning
#3 – Gamification
#4 – Onboarding
#5 – Compliance
#6 – Performance Management
2015 ELearning Trends

3. Why is social learning important?
Marcia Conner, author of ‘The New
Social Learning’ explains how Social
Learning can help your bottom line in
this short video on the next slide…
Social Learning and the Bottom Line

4. Social Learning in 2015
Are businesses using social learning?
Jane Hart, an independent workplace
advisor, writer and international speaker
explained recently that she believes
most organisations are in an ‘interim
stage 4’ by simply adding on social
learning to a more traditional learning
model1.
1. http://www.c4lpt.co.uk/blog/2015/03/30/5-stages-
of-workplace-learning-revisited-again/

5. Social Learning. It's a buzz word in the online
learning space.
Are you adopting social learning or applying
social media to traditional learning models?
Introduction

6. SOCIAL LEARNING.
WHAT IS IT?
‘THE LEARNER IS NOT A
PASSIVE RECIPIENT OF
INFORMATION’.
Section 1

7. Let’s look at the theory…
John Dewey
1859 - 1952
Dewey argued that:
o education and learning are social and interactive processes
o students thrive in an environment where they experience and
interact with the curriculum1.
o educational structures should strikes a balance between
delivering knowledge while taking into account the interests
and experiences of the student.
“Education is not preparation for life; Education is life itself”
1. http://en.wikipedia.org/wiki/John_Dewey

8. Let’s look at the theory…
Albert Bandura Bandura, the originator of social learning theory (despite Dewey’s earlier
work), drew heavily on the idea of modelling, or learning by observing.
He created the term 'self-efficacy' as:
o "the belief in one’s capabilities to organize and execute the courses of
action required to manage prospective situations”.
A 2002 survey ranked him as the fourth most cited psychologist of all
time1.
1. http://en.wikipedia.org/wiki/Albert_Bandura

9. Let’s look at the theory…
Bandura’s Theory
o Learning is not purely behavioural; rather, it is
a cognitive process that takes place in a social
context.
o Learning can occur by observing a
behaviour and by observing the
consequences of the behaviour (vicarious
reinforcement).
o Learning involves observation, and making
decisions about the performance of the
behaviour (observational learning
or modelling).
o Reinforcement plays a role in learning but is
not entirely responsible for learning.
o Cognition, environment, and behaviour all
mutually influence each other (reciprocal
determinism). 1. http://en.wikipedia.org/wiki/Social_learning_theory

10. Let’s look at the theory…
Jean Piaget Piaget's experiments demonstrated that people are active participants in
their own learning1.
His discoveries led to:
o the concept and practice of discovery learning for children
o the use of role-play and simulation for adults
o Peter Berger’s and Thomas Luckman’s ‘social construction of reality’
and therefore social constructivism.
Social Constructivism focuses on an individual's learning that takes place
because of their interactions in a group2.
1. The New Social Learning
2. http://en.wikipedia.org/wiki/Social_constructivism

11. Let’s look at the theory…
Lev Vygotsky
Out of Reach
Zone of
Proximal
Development
Learn through
Scaffolding
Current
Understanding
Can work
unassisted
“We do not learn because
we develop, we develop
because we learn.”
More on Vygotsky’s Zone of
Proximal Development
theory here.
Lev Vygotsky, Zone of Proximal Development theory

12. Let’s look at the theory…
You may also have heard of the 70:20:10 model?
This constitutes:
o 70% Experiential Learning: learning and developing through day to day
tasks, challenges and practices.
o 20% Social Learning: learning and developing with and through others.
o 10% Formal Learning: learning and developing through structured
modules, courses and programs.

13. In Summary
o Social Learning is not a new concept – however, early social
learning theory focused on appropriating one's behaviour
based on imitating others.
o Social Constructivism - the theory that describes how people
learn together, whether in person or online.
o Social Learning has become timely because of the rise in social
media technology and newer workplace learning frameworks
such as 70:20:10

14. SOCIAL LEARNING IN
2015
Section 2

15. In ‘The New Social Learning’, Tony Bingham
and Marcia Conner outline 3 key trends that
drive the new social learning…
Social Learning in 2015
3 Key Trends

16. Social Learning in 2015
3 Key Trends
1. Expanding opportunities for personal
connections
o Email
o Online forums
o Blogs
o Wikis
o Social Media – Facebook/Twitter/LinkedIn/Google+/Reddit
etc.
o RSS feeds
o Webinars

17. Social Learning in 2015
3 Key Trends
2. Emerging Expectations from shifting workplace demographics
o In 2015 Millenials1 will become the majority representation of
the workforce2.
o High comfort level with technology
o 74% of social technology users benefit from quicker access to
knowledge3.
o 89% of millennials want their workplace to be social and fun3.
1. Millenials/Net Generation/Gen Y: Born between 1981-1997
2. http://www.wired.com/2013/08/the-rise-of-the-millennial-workforce/
3. http://elearninginfographics.com/engaging-millennials-using-social-learning-infographic/

18. Social Learning in 2015
3 Key Trends
3. Increasing reach of customised technology
o Consumers expect almost everything to be customised for our needs –
new technology = mass customisation.
o Trend is moving into workplace in the form of ‘mashups’ such as:
o Role Mashups – Everyone acting as learners and teachers.
o Workgroup Mashups – reach, team up and work with people
everywhere outside of traditional hierarchies.
o Content Mashups – The internet allows us to find relevant information
from anywhere for our own purpose.
o Management Mashups – Using open discussion forums for quicker
access to feedback and conveying their visions.

19. SOCIAL LEARNING IN
ACTION
Section 3

20. Social Learning in Action
LMS based sharing
Social Learning can be done in an LMS in
the following ways:
• Develop a team based newsfeed
(similar to a Facebook newsfeed) of
learning that employees are
completing.
• Encouraging learners to ‘follow’
people in their organisation who they
perceive to be a leader to motivate
them to do similar learning.
• Encourage learners to ‘rate’
courses/learning they have
completed.

21. Social Learning in Action
LMS based sharing
Social Learning can be done in an LMS in
the following ways:
• Encourage open discussion on
discussion forums.
• Allow employees to blog and post
their blogs onto the LMS for other
learners to see.

22. Social Learning in Action
Using Social Media
Social Media tools already available to
encourage social learning:
• LinkedIn Group – make the group a
closed group if it is only for
employees.
• Use Facebook or Twitter groups if
this is appropriate for your
organisation – again, these can be
‘closed’ groups.
An example of a LinkedIn discussion group.

23. Lose a bit of control. Let your employees share information freely.
Don't play Big Brother or have too many rules. Have a code of conduct
but don't be too hands on.
Social Learning In Action
Lose Control
Find your ‘learning champions’ and ask them to help kick start your
social learning program – maybe even incentivise them. Or, involve
them on your social learning project at initiation stage – they will love
to get involved.
Identify Champions
Be mindful that not all of your employees will feel comfortable with the
‘new’ way of doing things. Maybe think about a phased approach of
introducing social learning so the change won’t be too overwhelming.
Be mindful of your audience
Top Tips
Resources
• Case Study: Accenture Case
Study
• Case Study: Coca-Cola Amatil
• Article: Tap into the way your
employees learn
• Harold Jarche: Three Principles
for Net Work

24. THANK YOU
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