SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Downloaden Sie, um offline zu lesen
Win More
Advertising Pitches
Ad Agencies win only
about 25% of new
business pitches.
Did you Know?
Is There a Formula To Win
More Pitches?
Good News Lil Ad Ninja,
There Is!
4 Steps to Winning
an Advertising Pitch
Try this!
Step 1
PREPARATION
• Understand your client’s objective.
• Use profiling and find similarities.
• Focus on the stakeholders. It’s not
about you; it’s about them.
“Every new business pitch should do three things:
Inform, educate and entertain.” (Steve Jobs)
Preperation is Everything
• You can use social networks to find detailed
information the decision makers involved.
• Find similarities, really get to know your client
on a personal level.
• Show pictures of the things you have in
common as part of your presentation.
• E.g. the sports team you both favor. Make sure
it fits the story you tell in your pitch.
Social Networks
Step 2
PITCH DECK
• Summarize the objectives, show
your skills.
• Tell a compelling story.
• Make them feel the pain.
• Be creative; create a pitch to fit.
Build a Solid Pitch Deck
Step 3
PRESENTATION
Build a Strong Presentation
• Rehearse your advertising pitch.
• Keep it simple, show your
personality.
• Engage with your audience.
“There is no such thing as presentation talent, it is
called Presentation Skills” (David JP Phillips)
Step 4
FOLLOW UP
• Stick with them!
• After you leave the pitch, you
want to have your message in
your client’s mind.
• Send them a follow up.
Follow Up With Your Clients
Are You Ready To Give Your
Next Pitch Now Lil Ad Ninja?
4 Steps to Win More Advertising Pitches
I Am Glad You Asked! Of
Course I do!
The Ultimate List to W inning Advertising Pitches
Step 1: Preparation
• Use profiling to connect with decision makers on a personal level.
Step 2: Pitch Deck
• Summarize the objectives. Show your skills.
• Create a hero as a way to bond to them.
• Use stats to prove your authority.
Step 3: Presentation Techniques
• Rehearse your advertising pitch.
Step 4: Follow Up
• Follow up with more information.
blog.filestage.io
BUILD GREAT
CLIENT RELATONSHIPS

Weitere ähnliche Inhalte

Was ist angesagt?

How to get your audience's attention
How to get your audience's attentionHow to get your audience's attention
How to get your audience's attentionMary Aldoseri
 
Local marketing ideas
Local marketing ideasLocal marketing ideas
Local marketing ideasMary Aldoseri
 
Are you a White Belt or Black Belt in Personal Branding ?
Are you a White Belt or Black Belt in Personal Branding ?Are you a White Belt or Black Belt in Personal Branding ?
Are you a White Belt or Black Belt in Personal Branding ?David Merzel
 
Personal branding david merzel
Personal branding david merzelPersonal branding david merzel
Personal branding david merzelICF Belgium
 
Marketing Your Business 101
Marketing Your Business 101Marketing Your Business 101
Marketing Your Business 101Brittany Taylor
 
Book Marketing Success
Book Marketing SuccessBook Marketing Success
Book Marketing SuccessHeather Hart
 
Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016KPI Consultancy
 
Social media rockstar update 2015
Social media rockstar   update 2015Social media rockstar   update 2015
Social media rockstar update 2015Karen Repoli
 
Social Media Rockstar
Social Media RockstarSocial Media Rockstar
Social Media RockstarKaren Repoli
 
The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017KPI Consultancy
 
Social Media Strategy Slides
Social Media Strategy SlidesSocial Media Strategy Slides
Social Media Strategy SlidesGreenRope
 
Building effective mentoring relationships
Building effective mentoring relationshipsBuilding effective mentoring relationships
Building effective mentoring relationshipsCaroline Cummings
 

Was ist angesagt? (16)

How to get your audience's attention
How to get your audience's attentionHow to get your audience's attention
How to get your audience's attention
 
Local marketing ideas
Local marketing ideasLocal marketing ideas
Local marketing ideas
 
Are you a White Belt or Black Belt in Personal Branding ?
Are you a White Belt or Black Belt in Personal Branding ?Are you a White Belt or Black Belt in Personal Branding ?
Are you a White Belt or Black Belt in Personal Branding ?
 
Personal branding david merzel
Personal branding david merzelPersonal branding david merzel
Personal branding david merzel
 
Marketing Your Business 101
Marketing Your Business 101Marketing Your Business 101
Marketing Your Business 101
 
Book Marketing Success
Book Marketing SuccessBook Marketing Success
Book Marketing Success
 
Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016Bulletproof Speaker - 10 August 2016
Bulletproof Speaker - 10 August 2016
 
Social media rockstar update 2015
Social media rockstar   update 2015Social media rockstar   update 2015
Social media rockstar update 2015
 
Social Media Rockstar
Social Media RockstarSocial Media Rockstar
Social Media Rockstar
 
Self Esteem Tips
Self Esteem Tips Self Esteem Tips
Self Esteem Tips
 
The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017The Bulletproof Speaker - 5th April 2017
The Bulletproof Speaker - 5th April 2017
 
Social Media Strategy Slides
Social Media Strategy SlidesSocial Media Strategy Slides
Social Media Strategy Slides
 
PR made easy, Positive PR 2010 part 1
PR made easy, Positive PR 2010 part 1PR made easy, Positive PR 2010 part 1
PR made easy, Positive PR 2010 part 1
 
Find Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting BrandFind Your Secret Sauce, Create an Addicting Brand
Find Your Secret Sauce, Create an Addicting Brand
 
Building effective mentoring relationships
Building effective mentoring relationshipsBuilding effective mentoring relationships
Building effective mentoring relationships
 
Unit 2 case study
Unit 2   case studyUnit 2   case study
Unit 2 case study
 

Andere mochten auch

Report on Retail Worls - mc saatchi abel presentation
Report on Retail Worls - mc saatchi abel presentationReport on Retail Worls - mc saatchi abel presentation
Report on Retail Worls - mc saatchi abel presentationretailindaba
 
M&C Saatchi PR presentation
M&C Saatchi PR presentationM&C Saatchi PR presentation
M&C Saatchi PR presentationGorkana
 
A importância da UX para o consumo de conteúdo digital
A importância da UX para o consumo de conteúdo digitalA importância da UX para o consumo de conteúdo digital
A importância da UX para o consumo de conteúdo digitalHuge
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
 
AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011AKQA
 
Desenvolvimento Client-Side 2016 (BrazilJS)
Desenvolvimento Client-Side 2016 (BrazilJS)Desenvolvimento Client-Side 2016 (BrazilJS)
Desenvolvimento Client-Side 2016 (BrazilJS)Huge
 
What is new on ES6
What is new on ES6What is new on ES6
What is new on ES6Huge
 
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...Huge
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 

Andere mochten auch (10)

Report on Retail Worls - mc saatchi abel presentation
Report on Retail Worls - mc saatchi abel presentationReport on Retail Worls - mc saatchi abel presentation
Report on Retail Worls - mc saatchi abel presentation
 
M&C Saatchi PR presentation
M&C Saatchi PR presentationM&C Saatchi PR presentation
M&C Saatchi PR presentation
 
A importância da UX para o consumo de conteúdo digital
A importância da UX para o consumo de conteúdo digitalA importância da UX para o consumo de conteúdo digital
A importância da UX para o consumo de conteúdo digital
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling them
 
AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011AKQA Mobile iMedia 2011
AKQA Mobile iMedia 2011
 
Desenvolvimento Client-Side 2016 (BrazilJS)
Desenvolvimento Client-Side 2016 (BrazilJS)Desenvolvimento Client-Side 2016 (BrazilJS)
Desenvolvimento Client-Side 2016 (BrazilJS)
 
What is new on ES6
What is new on ES6What is new on ES6
What is new on ES6
 
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
AirBnB Pitch Deck
AirBnB Pitch Deck AirBnB Pitch Deck
AirBnB Pitch Deck
 

Ähnlich wie 4 Steps to Win More Advertising Pitches

Kepler marketing webinar 2012 02
Kepler marketing webinar 2012 02Kepler marketing webinar 2012 02
Kepler marketing webinar 2012 02fourmoonsastrology
 
Building your personal brand
Building your personal brand Building your personal brand
Building your personal brand Mandy Fard
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsLovette Jam Jacosalem
 
Blogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reachBlogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
 
Let's Talk Digital: Marketing Strategies to Get You Notice
Let's Talk Digital: Marketing Strategies to Get You NoticeLet's Talk Digital: Marketing Strategies to Get You Notice
Let's Talk Digital: Marketing Strategies to Get You NoticeKate Volman
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsLovette Jam Jacosalem
 
[Tomorrow Marketers - GAC] Pitching.pdf
[Tomorrow Marketers - GAC] Pitching.pdf[Tomorrow Marketers - GAC] Pitching.pdf
[Tomorrow Marketers - GAC] Pitching.pdfTRNGVVN9
 
Marketing strategy for start up
Marketing strategy for start up Marketing strategy for start up
Marketing strategy for start up Elena Donets
 
Branding for HR Pros
Branding for HR ProsBranding for HR Pros
Branding for HR ProsMike Leon
 
Healthy Marketing - webinar for National Wellness Institute
Healthy Marketing - webinar for National Wellness Institute Healthy Marketing - webinar for National Wellness Institute
Healthy Marketing - webinar for National Wellness Institute angelabroderick
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryEngagement Strategies, LLC
 
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...Localogy
 
Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingFind, nurture and grow with social media marketing
Find, nurture and grow with social media marketingloopster3
 
Blogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reachBlogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
 
Fund dreamer crowdfunding 101
Fund dreamer crowdfunding 101Fund dreamer crowdfunding 101
Fund dreamer crowdfunding 101Fund Dreamer
 
Build Your Brand.pptx
Build Your Brand.pptxBuild Your Brand.pptx
Build Your Brand.pptxMaryZando1
 
Personal Branding Definition
Personal Branding DefinitionPersonal Branding Definition
Personal Branding DefinitionLizleReyneke
 
Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"KnowledgeTAPMarketing
 
Harnessing the power of marketing: 10 steps to social media success
Harnessing the power of marketing: 10 steps to social media successHarnessing the power of marketing: 10 steps to social media success
Harnessing the power of marketing: 10 steps to social media successYay!Starter Marketing
 

Ähnlich wie 4 Steps to Win More Advertising Pitches (20)

Kepler marketing webinar 2012 02
Kepler marketing webinar 2012 02Kepler marketing webinar 2012 02
Kepler marketing webinar 2012 02
 
Building your personal brand
Building your personal brand Building your personal brand
Building your personal brand
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
 
Blogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reachBlogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reach
 
Let's Talk Digital: Marketing Strategies to Get You Notice
Let's Talk Digital: Marketing Strategies to Get You NoticeLet's Talk Digital: Marketing Strategies to Get You Notice
Let's Talk Digital: Marketing Strategies to Get You Notice
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
[Tomorrow Marketers - GAC] Pitching.pdf
[Tomorrow Marketers - GAC] Pitching.pdf[Tomorrow Marketers - GAC] Pitching.pdf
[Tomorrow Marketers - GAC] Pitching.pdf
 
Marketing strategy for start up
Marketing strategy for start up Marketing strategy for start up
Marketing strategy for start up
 
Branding for HR Pros
Branding for HR ProsBranding for HR Pros
Branding for HR Pros
 
Healthy Marketing - webinar for National Wellness Institute
Healthy Marketing - webinar for National Wellness Institute Healthy Marketing - webinar for National Wellness Institute
Healthy Marketing - webinar for National Wellness Institute
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education Industry
 
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
LSA Bootcamp Detroit: Facebook Paid and Organic Social Media Strategies (Mome...
 
Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingFind, nurture and grow with social media marketing
Find, nurture and grow with social media marketing
 
Blogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reachBlogger Outreach - Refreshing the parts other social media cannot reach
Blogger Outreach - Refreshing the parts other social media cannot reach
 
Fund dreamer crowdfunding 101
Fund dreamer crowdfunding 101Fund dreamer crowdfunding 101
Fund dreamer crowdfunding 101
 
Build Your Brand.pptx
Build Your Brand.pptxBuild Your Brand.pptx
Build Your Brand.pptx
 
Personal Branding Definition
Personal Branding DefinitionPersonal Branding Definition
Personal Branding Definition
 
Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"Deliverin' the Love to Create Bigger Brand "Fans"
Deliverin' the Love to Create Bigger Brand "Fans"
 
Harnessing the power of marketing: 10 steps to social media success
Harnessing the power of marketing: 10 steps to social media successHarnessing the power of marketing: 10 steps to social media success
Harnessing the power of marketing: 10 steps to social media success
 
Exhibiting Dos and Don’ts
 Exhibiting Dos and Don’ts  Exhibiting Dos and Don’ts
Exhibiting Dos and Don’ts
 

Kürzlich hochgeladen

Assignment 1 Task 1 - Apple's Marketing Mix slides
Assignment 1 Task 1 - Apple's Marketing Mix slidesAssignment 1 Task 1 - Apple's Marketing Mix slides
Assignment 1 Task 1 - Apple's Marketing Mix slideskatherinemiller93
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhifirstpointcreationsa
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfVWO
 
Content Marketing for Travel Related Websites
Content Marketing for Travel Related WebsitesContent Marketing for Travel Related Websites
Content Marketing for Travel Related Websitesrichardb29
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxmichaelmcfellin
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfRasida Begum
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 

Kürzlich hochgeladen (20)

Assignment 1 Task 1 - Apple's Marketing Mix slides
Assignment 1 Task 1 - Apple's Marketing Mix slidesAssignment 1 Task 1 - Apple's Marketing Mix slides
Assignment 1 Task 1 - Apple's Marketing Mix slides
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhi
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Turn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdfTurn Website Visits into Conversions (2).pdf
Turn Website Visits into Conversions (2).pdf
 
Content Marketing for Travel Related Websites
Content Marketing for Travel Related WebsitesContent Marketing for Travel Related Websites
Content Marketing for Travel Related Websites
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Marketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptxMarketing PowerPoint Michael McFellin.pptx
Marketing PowerPoint Michael McFellin.pptx
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 

4 Steps to Win More Advertising Pitches

  • 2. Ad Agencies win only about 25% of new business pitches. Did you Know?
  • 3. Is There a Formula To Win More Pitches?
  • 4. Good News Lil Ad Ninja, There Is!
  • 5. 4 Steps to Winning an Advertising Pitch Try this!
  • 7. • Understand your client’s objective. • Use profiling and find similarities. • Focus on the stakeholders. It’s not about you; it’s about them. “Every new business pitch should do three things: Inform, educate and entertain.” (Steve Jobs) Preperation is Everything
  • 8. • You can use social networks to find detailed information the decision makers involved. • Find similarities, really get to know your client on a personal level. • Show pictures of the things you have in common as part of your presentation. • E.g. the sports team you both favor. Make sure it fits the story you tell in your pitch. Social Networks
  • 10. • Summarize the objectives, show your skills. • Tell a compelling story. • Make them feel the pain. • Be creative; create a pitch to fit. Build a Solid Pitch Deck
  • 12. Build a Strong Presentation • Rehearse your advertising pitch. • Keep it simple, show your personality. • Engage with your audience. “There is no such thing as presentation talent, it is called Presentation Skills” (David JP Phillips)
  • 14. • Stick with them! • After you leave the pitch, you want to have your message in your client’s mind. • Send them a follow up. Follow Up With Your Clients
  • 15. Are You Ready To Give Your Next Pitch Now Lil Ad Ninja?
  • 17. I Am Glad You Asked! Of Course I do!
  • 18. The Ultimate List to W inning Advertising Pitches Step 1: Preparation • Use profiling to connect with decision makers on a personal level. Step 2: Pitch Deck • Summarize the objectives. Show your skills. • Create a hero as a way to bond to them. • Use stats to prove your authority. Step 3: Presentation Techniques • Rehearse your advertising pitch. Step 4: Follow Up • Follow up with more information.