Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Day 2 BVAccel + add-shoppers
Similar to Day 2 BVAccel + add-shoppers (20)
Recently uploaded
Recently uploaded (20)
Day 2 BVAccel + add-shoppers
- 1. 10 Unique Ways Brands Using Shopify Plus Boost Revenue & Conversions Replatforming & Optimizing Shopify Plus Mini Series: Day 2
- 2. Your presenters Peter Messmer Director + Growth AddShoppers Khattaab Khan Director of Experience Optimization (XO) BVAccel
- 3. I. Intro to AddShoppers II. Intro to BVAccel + Shopify III. BVAccel 5 examples IV. AddShoppers 5 examples V. Q&A Summary
- 4. AddShoppers We track and optimize the Shopper Journey with our suite of marketing Apps designed to increase our clients’ Average Revenue Per Visitor (ARPV) without having to go through I.T. 10,000+ Users Worldwide
- 5. BVAccel Fastest growing Shopify Agency in the the world and the only agency who is an official top partner with: We’ve Transformed over 50 brands:
- 6. Shopify Plus A cloud based, fully hosted enterprise ecommerce platform for high volume merchants. Fully Hosted Unlimited Bandwidth 0% Transaction Fees 99.99% Server Uptime Dedicated Account Manager Editing the checkout look and feel
- 7. 5 Ways & Examples Khattaab Khan Director of Experience Optimization BVAccel
- 8. 1. Make sure users are aware of customer service attributes Reiterate core service value propositions adjacent to primary CTA on product page to compel users to buy.
- 10. 2. Build urgency around the decision to “Add to Cart” Display quantity remaining or countdown timer to communicate how much time is remaining to have product ship today.
- 13. 3. Build trust through social proof With a combination of customer reviews and shoppable social posts.
- 15. 4. Maximize product discovery features on collections pages The mark of a great collections page is how quickly customers can comparison shop and identify what to purchase all on same page.
- 17. 5. Have distinct strategic priorities for new and returning users New: brand discovery, breadth of collections, social proof, customer service experience, email capture Returning: product discovery, specifically products customer has already viewed, abandoned cart, product updates, sales
- 20. 5 More Ways & Examples Peter Messmer Director + Growth AddShoppers
- 23. Why Post-purchase Social Rewards? + Increase social proof (how?) + Increase loyalty + repeat purchases + Drive high-converting traffic
- 24. 7. Use Social Login to power personalization
- 26. Why Social Login? + Capture more valuable (and more accurate!) CRM data for personalization. + Increase conversion rates (especially on mobile) + Grow your email list faster
- 27. 8. Personalized Behavioral Targeting offers
- 28. Welcome! Get $25 towards any purchase of $100 or more: No Thanks Yes, I’d Like $25 Generic
- 29. Happy Birthday Mike! On your special day, we’d like to offer you $25 towards any purchase of $100 or more: No Thanks Yes, I’d Like $25 1:1 Personalization
- 30. Why Personalized Behavioral Targeting? + Dramatically increase conversion rates (we’ve seen up to 600% for capturing emails and 16% for driving sales). + Provide a better customer experience + Put your data to work!
- 31. 9. Revenue driving social contests
- 32. Step 1: Drive Traffic Create awareness and start driving participation with on-site promoting, emails and social media
- 33. Step 2: Registration Making registration a requirement for contest entry ensures increased lead capture
- 34. Step 3: Share Incorporating a social sharing step into a contest boosts word-of-mouth traffic and increases brand awareness
- 35. Why Social Contests? + Dramatically increase sharing (we’ve seen over 4,000% increases). + Grow your list (we’ve seen email captures rates increase by 225%) + Increase brand awareness and stay top of mind
- 38. 1 2 3
- 39. Why Mobile Behavioral Targeting? + Increase conversions & revenue on the lowest converting devices (smartphones and tablets). + Grow your list faster + Stay ahead of your competition
- 40. Want to learn more about AddShoppers? Join an upcoming live demo: AddShoppers.com/Live-Demo Additional Questions for Peter or Khattaab? peter@addshoppers.com @TheBigCatSays To learn more about BVAccel, visit: bvaccel.com khattaab@bvaccel.com @BVAccel
Editor's Notes
- Hi Everyone, Thanks for joining day 2 of our Shopify Plus webinar mini-series. I’m Nikki Johnson, Agency Marketing Manager at BVAccel. Yesterday the director of eCommerce Solutions, here at BVAccel spoke on the 10 pitfalls to avoid when replatforming to Shopify Plus. If you missed the webinar yesterday -- don’t worry, we’ll be sending out an email with the link shortly. On today’s webinar we are going to hear from Peter Messmer from Addshoppers and Khattaab Khan from BVAccel. Together the two of them will be talking about the 10 unique ways brands using Shopify Plus Boost Revenue and Conversions.
- Before we get started with the webinar, I wanted to let you know that we are going to be having a Q&A session at the end. So, If you have any questions during the webinar, please submit them in the gotowebinar question box on the right of your screen and we will go through those at the end.... Enough procrastinating, let’s meet your speakers. Peter Messmer: Was actually one of the first employees at AddShoppers, He loves helping eCommerce brands sell more with powerful marketing. Peter is the Director of Growth, where he’s constantly on a personal mission to take client performance, marketing agility, and optimization to the next level. As the go-to guy for clients, and knowing all the ins-and-outs of AddShoppers -- you should all know that he’s known as, The Big Cat, around the office. Also joining us today is…. Khattaab Khan, the Director of Experience Optimization at BVAccel. Before Khattaab joined our team at BVAccel, he was one of the founding members of the global strategy team for the marketing analytics, conversion optimization, and personalization SaaS platform -- Optimizely -- While at Optimizley he worked with brands like, Adidas, Birchbox, Honest Company, Tory Burch, Fitbit, Disney, and more. He advised over 300 large enterprises and marketing agencies in building testing programs through ideation training, UX audits, Google Analytics and program management support. He now leads with the BVAccel XO team, to do the same.
- A little bit about Addshoppers. AddShoppers helps eCommerce leaders deliver engaging shopping experiences faster. Their suite of unified applications increase clients Average Revenue Per Visitor by seamlessly turning browsers into buyers, and buyers into influencers. AddShoppers seeks to provide marketing agility to all clients, helping them effectively implement campaigns, measure their impact, and the continuously and incrementally improve their results as quickly as possible; all of this saves their clients time, and increases their revenue. As you can see they’ve worked with some pretty impressive brands, including Hanes, Everlast, ONiell and others.
- BVAccel is a full service ecommerce agency that focuses on the Shopify Plus and Optimizely platforms. We’ve been around for about 3-years, and worked with some of the largest names on Shopify Plus - this includes Redbull, P&G, MVMT watches, Hallmark, The Giving Keys, Kopari Beauty and many others. We are also the only Shopify Plus Partner that is also a 3-star partner with Optimizely, which means we really understand how the UX changes & best practices we implement affect revenue per visitor We also work with our clients across the entire ecommerce funnel, that including user acquisition, conversion rate optimization and retention strategies. And since we’re in a position to really guide our clients, we are very data driven and make sure we can tie an ROI to our recommendations and our client’s investments.
- At BVAccel, We’ve built our whole business around specializing in the Shopify Plus platform for a number of reasons, which we spoke to yesterday. Shopify itself has 275k merchants (of all sizes) on the platform, with a very large and growing developer community. The Shopify Plus team is focused on building out an enterprise version for more sophisticated / high volume merchants. These additional feature developments including: Fully Hosted Unlimited Bandwidth 0% Transaction Fees 99.99% Server Uptime White Glove -- Dedicated Account Manager More control over checkout with the look and feel More Available API’s including discount and Giftcard Migrate from Magento offer The platform itself is very robust, and offers a ton of flexibility AND without the high price point that usually comes with enterprise applications. The flexibilty of the platform is what allows our XO team to implement winning conversion strategies.
- Experience Optimization are growth marketing strategies developed at the intersection of User Experience and Conversion Rate Optimization. Khattaab will walk us through 5 considerations to accelerate conversions based on better awareness of the full customer lifecycle, from Acquisition to Conversion and Retention.
- -In their journey down the funnel, users have had great exposure to your product line, but may be unaware of the customer service attributes that will compel them to buy -Examples: free shipping, easy returns, 100% satisfaction guarantee
- -In their journey down the funnel, users have had great exposure to your product line, but may be unaware of the customer service attributes that will compel them to buy -Examples: free shipping, easy returns, 100% satisfaction guarantee
- -Display quantity remaining or countdown timer to communicate how much time remaining to have product ship today
- -Display quantity remaining or countdown timer to communicate how much time remaining to have product ship today
- Number of shoppable social apps that integrate with Shopify. Our customers have had success with Four60
- Yotpo
- -The mark of a great collections page is not how many product page loads it generates, but rather how quickly customers can comparison shop and identify what they want to purchase all on the same page Kopari Beauty
- -The mark of a great collections page is not how many product page loads it generates, but rather how quickly customers can comparison shop and identify what they want to purchase all on the same page Kopari Beauty
- Just because a customer has completed the purchase phase of their shopper journey, doesn’t mean that their value to your site has run its course. Consider implementing a Social Reward for post purchase interaction. Having customers share out their purchase on a social network continues their conversation about your brand-- they get a reward, and you get loyalty, repeat purchases, and word-of-mouth sharing.
- Jumping into questions. The recording for our entire webinar mini-series will be available a little later today -- so check your inboxes for that .