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Stop Under Utilizing GMB Q&A and the Business Description
- 1. @nikers85 Stop Under Utilizing GMB Q&A and the Business Description
- 3. @nikers85 • Knowledge panel in search Where is GMB Q&A? • Google Maps on mobile
- 4. @nikers85 Where is GMB Q&A?
- 5. @nikers85 Where is GMB Q&A?
- 6. @nikers85 Where is GMB Q&A?
- 11. @nikers85 Makes the listing useful Q&A Benefits
- 13. @nikers85 Create an FAQ Q&A Benefits
- 17. @nikers85 Q&A Tips What questions do people ask
- 18. @nikers85 Q&A Tips What questions do people ask • When they call
- 19. @nikers85 Q&A Tips What questions do people ask • When they call • When they email
- 21. @nikers85 Q&A Tips What do you want people to know
- 22. @nikers85 Q&A Tips What do you want people to know • Payment types
- 23. @nikers85 Q&A Tips What do you want people to know • Payment types • Special Hours
- 24. @nikers85 Q&A Tips What do you want people to know • Payment types • Special Hours • Promotions
- 35. @nikers85 Share these #SMXInsights on your social channels! •Seed your own Q&A •Upvote your Q&A •Use your Q&A for lead gen
- 38. @nikers85 GMB Description 750 characters – the first 250 is what shows up
- 39. @nikers85 GMB Description Use keywords to help write the description
- 43. @nikers85 GMB Description Keep it fresh
- 44. @nikers85 Share these #SMXInsights on your social channels! • Keep your GMB description fresh • Use your GMB description to stand out • Mention your location
- 45. @nikers85 SEE YOU AT THE NEXT SMX! THANK YOU!
Editor's Notes
- Google loves this type of user-generated input because it provides consumers with (typically) unbiased
- What are people asking when they call or email
- What are people asking when they call or email
- What are people asking when they call or email
- Could use what people are searching for in PAA to help see Q&A
- What types of things are people search for? What types of operational things do you want people to know? Insurance, forms of payment, how to schedule
- What types of things are people search for? What types of operational things do you want people to know? Insurance, forms of payment, how to schedule
- What types of things are people search for? What types of operational things do you want people to know? Insurance, forms of payment, how to schedule
- What types of things are people search for? What types of operational things do you want people to know? Insurance, forms of payment, how to schedule
- What are people asking when they call or email
- It’s your reputation. Monitoring Q&A is essential to make sure people aren’t saying inaccurate things about your business. Google also sends email notifications
- It’s your reputation. Monitoring Q&A is essential to make sure people aren’t saying inaccurate things about your business. Google also sends email notifications
- Bad examples of Q&A from Claire Carlisle and Darren Shaw
- Use GMB description to stand out