crative ind

1. CREATIVE INDUSTRIES
A Presentation

2. WHAT ARE THE
CREATIVE INDUSTRIES?
 The Department for Culture, Media & Sport defines the creative industries as “those
activities which have their origin in individual creativity, skill and talent and which have a
potential for wealth and job creation through the generation and exploitation of
intellectual property.”
 In simplified terms, this means that the creative industries are a market which utilize
things like creativity and artistry as human labour to create profit, employment and
economic growth.
 In January, 2015 the DCMS published a report which revealed that the creative
industries accounted for 1.7 million jobs and were worth £76 billion per year to the UK
economy, equating to £8 million an hour.

3. DIFFERENT INDUSTRIES IN
SCOTLAND
 There are 13 main different sectors in the creative industries. I
don’t have much to add to that so let’s go through them now.

4. ADVERTISING
 This is probably the most sound one, occupation wise. There’s a
lot of money in advertising.
 There are also a lot of jobs in Advertising, 140,000 in 100 different
countries.

5. ARCHITECTURE
 There isn’t a whole lot to say about this. There are lots of jobs in
this area, those jobs pay well. You design buildings.
A lot of architecture companies work with construction companies.
For obvious reasons.

6. ANTIQUE MARKET
 Like old maps, paintings, jewelry and other antique items? This is
for you!
You sell this stuff to other people, basically.

7. CRAFTS
 To me this is jack of all trades sort of thing. There are so many
subsections of this. Leatherwork, woodwork, ceramics, all sorts of
different practical stuff.
Most of these a sole traders, which are people who basically just work
on their own and shoulder all their own responsibilities.

8. DESIGN
 There’s not a lot I can say on this, because it’ so dissolved into
other sectors of the creative industries.

9. DESIGN FASHION
 This is obviously a lot clearer. It’s a pretty clear sector, huge too.
Like, a huge part of the fashion industry is involved with creative
industries.
There are few big schools for training fashion designers in the UK.

10. FILM AND VIDEO
 The film and video industry is the largest that contributes to the
media closely followed by the music industry.

11. MUSIC
 The music industry, live and recorded are published through
record labels. The uk has a pretty decent music industry, covering
classical to metal to folk, very varied styles and musicians.

12. BROADCASTED MEDIA
 Ok, this is more of a term for television or radio, i.e things that
were broadcasted or televised commercials, TV programs and etc.

13. ILS
 ILS (Interactive leasure software) This is modtly vdeo games and
or computer games/programs. One of the largest company for
British video gaming is Rockstar gaming.

14. THE PERFORMING ARTS
 The biggest performing arts are theatre, dance and musicals. The
most common examples are just live performances from musicians
but they’re pretty good for revenue.

15. PUBLISHING
 Books, newspapers, comic and so, so many other published works
are produced in the UK. The UK publishes an average of 184,000
books a year.

16. ECONOMIC VALUE
 The creative industries contributed £84.1bn to the British economy in
2014
 UK’s Creative Industries grew by 8.9 per cent in 2014 - almost double
UK economy as a whole
 UK’s Creative Industries generate nearly £9.6million per hour
 The figures show the sector growing at almost twice the rate of the
wider UK economy - generating £9.6million per hour.

17. CULTUTRAL IMPORTANCE
 The creative industries do more than bring money to the economy,
they add to culture. One of the most successful creative exports in all
of the UK, not just Scotland, are the Grand Theft Auto games made
by Rockstar North in Edinburgh. Aside from their massive
commercial success they are some of the most famous, ground-
breaking games in the history of the medium.

18. HISTORY & DEVELOPMENT
 The term “creative industries” originated in the mid-to-late 1990s and was taken up by the
UK government. In 1997 the Labour party came into power and began a campaign to rebrand
the UK’s cultural image known as “Cool Britannia.” With the creation of the DCMS
(Department for Culture, Media and Sport), they were basically trying to challenge and redefine
the ideas around the value of art and culture. At the time the arts were supported by the
government to a certain extent but they were seen as marginal to economic life and dependent
on public subsidy. As the figures mentioned in the economic value slide would indicate, this isn’t
true. In 2012 the creative industries grew by 10%, outperforming outperforming all other
sectors of UK industry and accounted for 1.68 million jobs, 5.6% of UK jobs. The creative
industries are a fast growing sector and have already contributed massively to the UK, in enonmy
and culture.
•Growth of almost 10% in 2012, outperforming all other sectors of UK industry
•Accounted for 1.68 million jobs in 2012, 5.6 per cent of UK jobs