How to use LinkedIn, update your linkedIn profile. What are the various accounts. Advantages of having an updated profile. Social networking with LinkedIn. Profile texts and more.

1. Hands-on LinkedIn
Workshop

2.  +31 6 20088099
www.nicolinemaes.com
www.facebook.com/nicolinemaes
info@nicolinemaes.com

3. Workshop program
 LinkedIn: overview
 Navigation
 Connected!
 Social Selling
 To a top LinkedIn profile
 News and Tips
+various exercises!

4. What is LinkedIn?

7. LinkedIn Stats
 Since 2003
 122.865 Dutch companies on LinkedIn
 313 million users in 200 countries. (4,5 mil. NL)
 Users check their profile at least once a week
 Average age 41 yrs
 64% are men (is changing)
 70% are higher educated (is changing also)
 Executives of all Fortune 500 companies
 40% check their profiles daily

9. Your turn: Google yourself!

10. Advantages of having LinkedIn profile
 Connectedness makes easy networking
 Take charge of your online reputation
 Share knowlegde, news from your field
 Generate leads
 Marketing andPR
 Be found!
 Find a job

11. Easy navigation: Let’s go!

12. Settings

14. Who can see your connections?

15. Email frequency

16. Groups and apps

17. App permisssion

19. Main navigation

20. Advanced search functionality

21. Advanced search

22. Try this: look for a professional drain
cleaner in your ‘hood’ (<50km)

23. Connected 2011
Map by http://inmaps.linkedinlabs.com/

24. Connected… 2013
Map by http://inmaps.linkedinlabs.com/

25. Connected 2014
Map by http://inmaps.linkedinlabs.com/

26. Rioned/Linkedin 2014
Map by http://inmaps.linkedinlabs.com/

27. OndernemersRijk/Linkedin 2014

29. Expanding your network
llways
e
onnecting

30. Social Selling
 Activate your network, ask questions.
 Choose groups where your prospects are active
 Start a conversation with prospects
 Try LinkedIn ‘social’ ads
 Post regular updates
 Use ‘advanced people search’
 Help people connect with others
 Ask to forward your profile
 React to others, share and like
 Ask for recommendations

31. Actief Netwerken

33. Try this:
Check:
Do you have a personalized URL?

37. Your profile: the power of words

38. Your profile: the power of images

39. Marrie:
“A strong profile, uses powerful words. Be clear in who
you are, what you can do and what you want..
It’n not only what you write,
but also the way you do it.”

40. Writing style, think about;
* Business vs professional
* Simple language vs jargon
* Active vs passive
* Boring vs lively/energetic
* Variation vs repetetion
* What you have to say vs what others want to read

41. STRONG HEADLINE:

42. TRY THIS:
- Write a strong headline
- Complete your expertise (add
details)
- Add a project
*And keep doing this when you get back home

43. Linkedin for PR and Marketing
 Check mention of websites: “call to action”
 Post a status update with a short link
 Add content to company page
 Ask for recommendations
 Sociale ads
 Keep working on a client oriented profile
(Which problem do you solve for them?)

44. Sales Navigator

45. “Pulse”
personalized
news

46. Gaining trust takes time!

47. If they trust you….you will sell!
 Show you’re leading the pack
 Prove you’re the expert (also within groups)
 If a peer/colleague/competitor
recommends you – it must be true
 Add other online accounts/work (Twitter,
blog, links to site, slideshare…)

48. Want to learn more?

49. Want to be found?
 Is your profile 100% complete?
 Live resumé: experience supported by activities in groups,
answers, projects and status updates
 Keep expanding your network, keep connecting
 Ask your connections for an introduction
 Is your “headline” short and clear?
 Are you active on LinkedIN?
 Don’t annoy people by hard selling
 Do you have at least 3 relevant recommendations?
 Are you following the companies you want to target?

50. Want to be found?
 Basic account gratis
 Business upgrade $19.95 per maand. Wat krijg je:
volledige profielen, premium search, 3 InMails per
maand en OpenLink.
 Voor recruiters Talent finder 25 Inmails, volledige naam,
meer zoekfilters en meer zoekresultaten
 Voor sales professionals Sales Navigator. Enige reden om
dit te doen: Introductions. 5 gratis intro’s per maand
 Werkzoekenden: niet nodig, anders sites zijn beter
Volledige vergelijking hier (2014)

51. More TIPS and resources
 Ultimate LinkedIn cheat cheet
 All accounts compared here (2014)
 Follow Eve Mayer (LinkedIn Queen) – Social Media
Delivered
 More LinkedIn tips, this is the real deal!
 LinkedIn has many video tutorials, check those out too!

52. “Education is not the filling
of a pail,
but the lighting of a fire”
-Helen Keller

53. www.nicolinemaes.com
www.facebook.com/nicolinemaes
@nicolinemaes
info@nicolinemaes.com
+31 6 20088099