Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
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How to use emotion to create an MSO (Massively Social Online game) by using social emotions to drive the viral distribution of games. Slides from my presentation at GDC 2009
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Creating an MSO: Viral Emotions and the Keys to Social Play GDC09 100n032609
- 1. MSO: Massively Social Online games Viral Emotions and the Keys to Social Play Nicole Lazzaro, President @nicolelazzaro XEODesign, Inc. GDC March 26, 2009 XEODesign Putting Emotion into Play ® ™ Follow me on Twitter: @NicoleLazzaro Twitter: #gdc09
- 2. XEODesign The 4 Keys to More Emotion Winner Best Game 2007 Tilt the first iPhone accelerometer game
- 3. Massively Social Online Game use fun to drive social distribution
- 9. Emotions from social play: People Fun - Rayman
- 10. Fish Tank1 Player Choice and Curiosity from Easy Fun
- 11. Fish Tank 3 Player Choice and Curiosity from Easy Fun
- 12. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination
- 13. The 4 Fun Keys 30 emotions from gameplay Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
- 15. Hard Fun: Super Monkey Ball Challenge and mastery
- 16. Language of Choice Fiero Emotion from Hard Fun: Fiero /
- 18. Easy Fun
- 19. Easy Fun
- 20. Easy Fun
- 21. Tilt: an adventure in 1.5 dimensions
- 22. Serious Fun: Brain Baths, Tap Tap Revolution Change how you think, feel, and behave
- 23. Serious Fun: Motion X Poker Completion Collection and Matching Mechanics
- 25. People Fun
- 26. Wonder and Connection Ocarina: Easy Fun and People Fun
- 31. Simple and Short Games A B Technology Adoption Curve Number of players Mass Market Diffusion of Innovation , Everett Rogers Crossing the Chasm , Geoffrey Moore Smaller, still tasty fish! Time The Social Web 15% 70% 15% DICE 2007
- 32. Simple + Small = Viral Koi Pond
- 33. Appealing Fantasy Area Under the Curve Matters number of players A B C D Type of Challenge Wanna play? DICE 2007
- 34. Participation is Easy Puzzle Pirates, LostZombies.com
- 36. MSO#1: Simple Appealing Participation
- 42. Do you play “follow the leader” to increase your personal hype quotient? What would encourage idea exchange? Personal Hype Quotient
- 43. Twitter Features Targets Social Emotions @ RT DM #gdc09
- 45. People Fun Feeling of being closer creates social fabric between people TattleTalz.com Winner Best Game 2008
- 47. Blight Serious Fun Emotions from Theme: Tilt
- 48. Blight Serious Fun Emotions from Theme: Tilt
- 49. Mushroom Soil Backgrounds with Emotions from 3 Keys: Tilt
- 50. Viral Distribution ties Social Mechanics and Global Play and changes the real world
- 51. People Fun: Pet Society Gratitude, Schadenfreude, Naches Rich choices between players Competition Cooperation Gifting Mentorship
- 52. People Fun: Photo Tag Amusement Personalize Tease Social Tokens http://apps.facebook.com/supertagphotos/
- 56. MMO MSO Lazzaro GDC 2008
- 58. MSO#2: Social Emotions, Match PX Profile, Build Trust
- 63. Mobile Over the Shoulder youtube.com/xeodesign Tilt: an adventure in 1.5 dimensions
- 64. Frictionless: TattleTalz Number of steps reduces gameplay, Twitter more viral than FB but less permanent Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain Invite Accept AddTTL AddTTL Tweet #TTZ x2 Login for more points invites accept actives Your results may vary. ;) free to play pay Facebook 15 Individual invites 6 steps Twitter 2 posts 1 step to play Already tweeting need trust need feedback 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend 6 stages of adoption for viral games 10% Move to next step
- 65. Funnel: Photo Tag More Clicks = Fewer Photos
- 67. MSO#3: Simple Mobile Frictionless
- 70. Actions: Maple Story social interaction creates value
- 71. MSO#4: Social Goods and Services, Enhance Gameplay, MTX 10%
- 74. Together
- 75. Fun with all 4 Keys Hard Fun Easy Fun Serious Fun People Fun
- 76. The 4 Fun Keys Everyone has fun playing Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
- 77. World at night
- 78. World at night