Intro to Digital Marketing: 22 Free Tools for Analysis and Job Hunting
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INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
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Intro to Digital Marketing: 22 Free Tools for Analysis and Job Hunting
- 2. #IntroToDigital @njchevalier A PRESENTATION BY @NJCHEVALIER #IntroToDigital
- 3. #IntroToDigital @njchevalier WHAT YOU’LL LEARN #IntroToDigital @njchevalier • DEFINITION OF DIGITAL MARKETING • HOW TO DO DIGITAL MARKETING THAT’S IT?
- 4. #IntroToDigital @njchevalier AND #IntroToDigital @njchevalier • HOW TO DO A DIGITAL ANALYSIS • HOW TO USE DIGITAL MARKETING TO FIND A JOB THEORITICAL PRACTICAL KNOWLEDGE
- 8. #IntroToDigital @njchevalier PROMOTION #IntroToDigital @njchevalier A PRODUCT, A SERVICE OR A BRAND ON ELECTRONIC DEVICES. OF THE
- 10. #IntroToDigital @njchevalier #IntroToDigital @njchevalier DIGITAL MARKETING BLOG SOCIAL MEDIA SEO SEM BIG DATA DISPLAY CONTENT MARKETING VIDEO MOBILECRM NEWSLETTER
- 15. #IntroToDigital @njchevalier EASYTO ANALYSE YOU HAVE NICE GRAPH TO WATCH EVOLUTION OF YOUR WORK.
- 16. #IntroToDigital @njchevalier #IntroToDigital @njchevalier FREEDOMNO PHYSICAL LIMITS NORMAL FORCE WEIGHT FORCE FRICTION
- 19. #IntroToDigital @njchevalier COMMUNICATION E-CRM CONTENT SEARCH MARKETING ENGINE DISPLAY MARKETING
- 26. #IntroToDigital @njchevalier ONSITE SELECT WEBSITE WITH CONTENT OF QUALITY.
- 27. #IntroToDigital @njchevalier EVALUATE THE POWER OF WEBSITE. OFFSITE
- 29. #IntroToDigital @njchevalier OPTIMIZATION HOW TO EXPLAIN YOUR WEBSITE TO GOOGLE?
- 30. #IntroToDigital @njchevalier Metadescription H1 title …<METADESCRIPTION> <TITLE> <H1> <H2> <H3> <link>
- 31. #IntroToDigital @njchevalier #IntroToDigital @njchevalier HOW GOOGLE JUDGE IF IT IS A GOOD WEBSITE? BOUNCE RATE AVERAGE VISIT DURATION NUMBERS OF VISITED PAGE SOCIAL SIGNALS % 00:00 2,15 DIRECT TRAFFIC
- 35. #IntroToDigital @njchevalier UNDERSTAND THE ALGORITHM FOCUS ON THE USERS
- 38. #IntroToDigital @njchevalier #IntroToDigital @njchevalier YOU EXPECT TO FIND WHAT WAS WRITTEN ON THE DOOR.
- 39. #IntroToDigital @njchevalier #IntroToDigital @njchevalier BUT WHEN YOU HAVE TOO MANY DOORS WITH THE SAME NAME, IT IS WEIRD.
- 41. #IntroToDigital @njchevalier #IntroToDigital @njchevalier GOOGLE SENDS BOTS TO CRAWL WEBSITE.
- 43. #IntroToDigital @njchevalier WHAT IS A GOOD LINK? FROM A RELEVANT DOMAIN FROM A POWERFUL DOMAIN FROM A RELEVANT PAGE IN A TEXT ABOUT THE TOPIC NATURAL CONNECTION CLICKED AND VISITED
- 49. #IntroToDigital @njchevalier SEO IS NOT A SCIENCE, IT IS AN ART.
- 52. #IntroToDigital @njchevalier • TARGET THE RIGHT KEYWORD • CHECK THE COMPETITION • EVALUATE THE CONVERSION
- 53. #IntroToDigital @njchevalier CPCCOST PER CLICK PPCPAY PER CLICK CLICKS
- 56. #IntroToDigital @njchevalier LONG TERM SHORT TERM SEO SEA ADS DISPLAY
- 58. #IntroToDigital @njchevalier BANNERS, IMAGES, VIDEO OR AUDIO. DISPLAY ADVERTISING IS A RANGE OF DIFFERENT CONTENT ON WEBSITES. ADSENSE 10% less than usual Free master thesis Subjects NOW!!!
- 59. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS ADSENSE FACEBOOK ADS YOUTUBE ADS GOOGLE ADS PUBLICITY
- 60. #IntroToDigital @njchevalier TRADITIONAL VS DISPLAY MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE CUSTOMIZED ADS MORE ACCURATE PUBLICITY CHEAPER
- 65. #IntroToDigital @njchevalier NEWSLETTER, CUSTOMIZATION, APPLICATIONS. E-CRM IS THE TOOLS AND TECHNICS USED TO CATCH NEW CUSTOMER AND RETAIN CUSTOMERS.
- 66. #IntroToDigital @njchevalier #IntroToDigital @njchevalier KNOW BETTER YOUR CUSTOMER CUSTOMIZE THE COMMUNICATION CREATE LOYALTY PUSH THE POTENTIAL
- 71. #IntroToDigital @njchevalier CONTENT MARKETING IS THE NATURAL WAY TO DO SEO.
- 73. #IntroToDigital @njchevalier ATTRACT ATTENTION TRAFFIC = ATTENTION => MONETIZE
- 74. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING TV SPOTS RADIO POSTER ADS PRINT ADS BLOG POST VIDEO PODCASTS INFOGRAPHICS PUBLICITY
- 75. #IntroToDigital @njchevalier TRADITIONAL VS CONTENT MARKETING ATTENTION FOR A SHORT TIME INTERRUPTS TENDS TO BE EXPENSIVE GIVE VALUABLE INFORMATIONS CREATE LOYALTY CREATE VIRAL CONTENT PUBLICITY CREATE RECIPROCITY
- 76. #IntroToDigital @njchevalier CONTENT MARKETING THE TROJAN HORSE OR THE TECHNIC OF
- 77. #IntroToDigital @njchevalier #IntroToDigital @njchevalier IN 1 MIN 72 HRS OF NEW VIDEO UPLOADED ON YOUTUBE 2,460,000 SHARES ON FACEBOOK 277,000 TWEETS 216,000 NEW INSTAGRAM PHOTOS 3,472 NEW PINS ON PINTEREST
- 79. #IntroToDigital @njchevalier #IntroToDigital @njchevalier USEFUL INFORMATION DEFINE OURSELF UNIVERSAL TOPICS SUPPORT A CAUSE GIVE OUR OPINION CONNECT WITH A COMMUNITY
- 83. #IntroToDigital @njchevalier YOUR CONTENT HAS TO BE MEMORABLE ACCURATE
- 93. #IntroToDigital @njchevalier DOES IT MEAN WHAT TO BEBRAND? AN ONLINE #IntroToDigital @njchevalier
- 94. #IntroToDigital @njchevalier BE VISIBLE MANAGE YOUR REPUTATION HAVING A COMMUNICATION STRATEGY DEVELOP YOUR COMMUNITY
- 100. #IntroToDigital @njchevalier INFORM WATCH NEWS NETWORKING FOLLOW UP ASK BRANDS ONLINE EVENTS CHAT LOOK FOR JOBS 8Reasons to use twitter
- 104. #IntroToDigital @njchevalier WITH SOCIAL MEDIA JOBS ARE CHANGING…
- 106. #IntroToDigital @njchevalier WHAT YOU LEARN MARKET ANALYSIS CONSUMER BEHAVIOUR PUBLICITY SALES COMMUNICATION
- 107. #IntroToDigital @njchevalier ANALYSIS ONLINE TOOLS BEFORE AFTER MARKETING COMMUNICATION ADS SEM / DISPLAY CONTENT MARKETING
- 108. #IntroToDigital @njchevalier #IntroToDigital @njchevalier MARKETING SALES COMMUNICATION EVENTS ADS DIGITAL MARKETING
- 109. #IntroToDigital @njchevalier TO GO ONLINE. THEN BE PREPARED
- 112. #IntroToDigital @njchevalier #22 FREE TOOLS 1 GOOGLE KEYWORD PLANNER 12 MAILCHIMP 2 WEBMASTER TOOLS 13 PIXLR 3 ALYZE 14 PIKTOCHART 4 OPEN SITE EXPLORER 15 WORDPRESS 5 MAJESTIC SEO 16 KLOUT 6 MOZCAST 17 GOOGLE ALERTS 7 WHATSMYSERP 18 HOOTSUITE 8 GOOGLE ADWORDS 19 IFTTT 9 GOOGLE ANALYTICS 20 TWITTERCOUNTER 10 SIMILAR WEB 21 FOLLOWERWONK 11 GOOGLE ADSENSE 22 UNFOLLOWERME
- 113. #IntroToDigital @njchevalier PART11 GOOGLE KEYWORD PLANNER CHECK THE KEYWORD SEARCH VOLUME 2 WEBMASTER TOOLS CHECK THE STRUCTURE OF YOUR WEBSITE 3 ALYZE CHECK THE KEYWORD DENSITY 4 OPEN SITE EXPLORER CHECK THE POWER OF THE WEBSITE 5 MAJESTIC SEO CHECK THE BACKLINKS 6 MOZCAST CHECK THE RANKING EVOLUTION 7 WHATSMYSERP CHECK KEYWORD RANKING 8 GOOGLE ADWORDS PLAN ADS CAMPAIGNS ON GOOGLE 9 GOOGLE ANALYTICS CHECK YOUR TRAFFIC 10 SIMILAR WEB CHECK THE TRAFFIC 11 GOOGLE ADSENSE PLAN ADS DISPLAY ON WEBSITES
- 114. #IntroToDigital @njchevalier 12 MAILCHIMP CREATE NEWSLETTER 13 PIXLR DESIGN TOOL 14 PIKTOCHART CREATE INFOGRAPHICS 15 WORDPRESS BLOG PLATFORM 16 KLOUT INFLUENCE TOOL 17 GOOGLE ALERTS WATCH REPUTATION 18 HOOTSUITE MANAGE SOCIAL NETWORKS 19 IFTTT AUTOMATIZE SOCIAL MEDIA 20 TWITTERCOUNTER CHECK YOUR TWITTER EVOLUTION 21 FOLLOWERWONK CHECK THE TWITTER PROFILES 22 UNFOLLOWERME CHECK THE UNFOLLOWERS PART2
- 116. #IntroToDigital @njchevalier ANALYSE THE KEYWORDS DENSITY OF COMPETITORS 02.
- 117. #IntroToDigital @njchevalier COMPARE THE BACKLINKS PROFILES OF THE COMPETITION 03.
- 118. #IntroToDigital @njchevalier CHECK WHERE ARE YOUR POTENTIAL CUSTOMERS 04.
- 119. #IntroToDigital @njchevalier ASK YOUR CUSTOMERS WHAT DO THEY NEED 05.
- 120. #IntroToDigital @njchevalier DEFINE WHAT CONTENT WILL FIT THE BEST TO THEM 06.
- 121. #IntroToDigital @njchevalier FIND WHAT COMMUNICATION CHANNEL TO USE 07.
- 123. #IntroToDigital @njchevalier - WELL. GOOD BUT NOT SURE TO USE IT… - THEN CHECK THIS!
- 127. #IntroToDigital @njchevalier #IntroToDigital @njchevalier CONNECT WITH INFLUENCERS OF YOUR SECTOR
- 136. #IntroToDigital @njchevalier YOUR NETWORK IS YOUR FUTURE.